Comprising 33 chapters on various aspects of the media and its relation to society, this introductory text provides an overview of the practices, institutions, and implications of the media. Specific chapters discuss comics, publishing, advertising, consumer culture, news agencies, journalism, newspapers, magazines, radio, tv, European cinema, pop music, technology, economics, policy, audience feedback, active audiences, the study of the media, sexuality, gender, class, race, youth, disability, nationality, sport, news production, parliamentary politics, news photography, and pornography and censorship. The contributors are scholars of marketing, communication, film, politics, history, journalism, English, gender studies, and media studies. Annotation c. Book News, Inc., Portland, OR (booknews.com) This is a fully updated edition of the best-selling The Media: An Introduction a collection of specially written essays designed to introduce the study of media. This collection of esays enhances its reputation as an original and insightful volume covering the whole spectrum of media. This fully updated and expanded edition offers an accessible factual and theoretical overview of the media industry and is a comprehensive empirical guide to the separate institutions that make up the media. For those interested in the various mass media and its influence in society.
