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E-grāmata: Media Theory for A Level: The Essential Revision Guide

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  • Formāts: 294 pages
  • Izdošanas datums: 09-Aug-2024
  • Izdevniecība: Routledge
  • Valoda: eng
  • ISBN-13: 9781040039953
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Media Theory for A Level: The Essential Revision GuidePalielināt
  • Formāts: 294 pages
  • Izdošanas datums: 09-Aug-2024
  • Izdevniecība: Routledge
  • Valoda: eng
  • ISBN-13: 9781040039953
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Media Theory for A Level provides a comprehensive introduction to the 19 academic theories required for A Level Media study.

From Roland Barthes to Clay Shirky, from structuralism to civilisationism, this revision book explains all the core academic concepts students need to master to succeed in their exams. Each chapter contains comprehensive explanations of the academic ideas and theories specified for GCE Media study as well as practical tasks, higher level ‘challenge activities’, glossaries, reference tables, and revision summaries.

The second edition of this best-selling guide features:

  • Updated and revised chapters and exemplars, reflecting the new A Level Media specification (AQA, Eduqas, OCR and WJEC)
  • Overviews of key critiques of named theorists, including Max Fisher, Christian Fuchs, and Andrew Keen, alongisde outlines of how these approaches might be used in exam responses
  • Summaries of secondary theory that can be used to help secure top grades

This book is key reading for teachers and students of A-Level Media Studies and is also a useful resource for GCSE students.

Media Theory for A Level is also accompanied by the essentialmediatheory.com website that contains a wide range of supporting resources including revision flashcards, worksheets, and more exemplar applications of theory to current set texts.



Media Theory for A Level provides a comprehensive introduction to the 19 academic theories required for A Level Media study.

Media language

1. Semiotics: Roland Barthes

Concept 1: Denotation and connotation

Concept 2: The medias ideological effect

2. Structuralism: Claude Lévi-Strauss

Concept 1:Binary oppositions

Concept 2: Binary oppositions and ideological significance

3. Narratology: Tzvetan Todorov

Concept 1: The three-act ideal

Concept 2: The ideological effects of story structure

4. Genre theory: Steve Neale

Concept 1: Repetition and difference

Concept 2: Industry effects on genre-driven content

5. Postmodernism: Jean Baudrillard

Key concept: The real and the hyperreal

Media representation

6. Representation: Stuart Hall

Concept 1: Media representation processes

Concept 2: Stereotypes and power

7. Postcolonial theory: Paul Gilroy

Concept 1: Racial binaries, otherness and civilisationism

Concept 2: The legacy of empire and British identity

8. Feminist theory: Liesbet van Zoonen

Concept 1: The female body as spectacle

Concept 2: Masculinity in the media

9. Intersectionality: bell hooks

Concept 1: Interconnected oppression

Concept 2: hooks call to action

10. Gender as performance: Judith Butler

Concept 1: Gendered identities are constructed through repetition and
ritual

Concept 2: Gender subversion and gendered hierarchies

11. Media and identity: David Gauntlett

Concept 1: Traditional and post-traditional media consumption

Concept 2: Reflexive identity construction

Media industries

12. Ownership effects: James Curran and Jean Seaton

Concept 1: Media concentration

Concept 2: Effects of concentration on media content

Concept 3: Diverse ownership creates diverse products

13. Regulation: Sonia Livingstone and Peter Lunt

Concept 1: Citizen and consumer models of media regulation

Concept 2: Regulation in the globalised media age

14. The culture industry: David Hesmondhalgh

Concept 1: Maximising profits and minimising risks

Concept 2: The effects of the internet revolution are difficult to diagnose

Media audiences

15. Media modelling effects: Albert Bandura

Concept 1: Violent behaviours are learned through modelling

Concept 2: Audiences copy media modelling

16. Cultivation theory: George Gerbner

Concept 1: Fear cultivation

Concept 2: Media consumption leads audiences to accept mainstream
ideologies

17. Reception theory: Stuart Hall

Concept 1: Encoding and decoding

Concept 2: Dominant, negotiated and oppositional decoding

18. Fandom: Henry Jenkins

Concept 1: Fan appropriation

Concept 2: Audienceproducer convergence in the digital age

Concept 3: Fans use participatory culture to effect wider social change

19. The end of audience: Clay Shirky

Concept 1: Everybody makes the media

Concept 2: Everyday communities of practice

Bibliography

Index
Mark Dixon is an Eduqas A Level examiner and Head of Media and Film at Durham Sixth Form Centre. He is also a freelance author, and has written for The Guardian, TES, Media Magazine and Teach Secondary as well as authoring a range of digital resources for Eduqas Media.
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