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E-grāmata: Megatrends in Food and Agriculture: Technology, Water Use and Nutrition

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  • Formāts: PDF+DRM
  • Izdošanas datums: 31-Oct-2017
  • Izdevniecība: John Wiley & Sons Inc
  • Valoda: eng
  • ISBN-13: 9781119391166
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Megatrends in Food and Agriculture: Technology, Water Use and NutritionPalielināt
  • Formāts: PDF+DRM
  • Izdošanas datums: 31-Oct-2017
  • Izdevniecība: John Wiley & Sons Inc
  • Valoda: eng
  • ISBN-13: 9781119391166
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Highlights and examines the growing convergence between the food and agricultural industries—the technological, environmental, and consumer-related drivers of this change, and the potential outcomes

This is the first book of its kind to connect food and the food industry with agriculture, water resources, and water management in a detailed and thorough way. It brings together a small community of expert authors to address the future of the food industry, agriculture (both for plants and animals), and water—and its role in a world of increasing demands on resources.

The book begins by highlighting the role of agriculture in today's food industry from a historical perspective—showing how it has grown over the years. It goes on to examine water management; new ways of plant breeding not only based on genetic modification pathways; and the attention between major crops (soy, corn, wheat) and so-called "orphan crops" (coffee, cocoa, tropical fruits). The book then turns towards the future of the food industry and analyzes major food trends, the new food, and "enough" food; discusses possible new business models for the future food industry; and analyzes the impact that the "internet of everything" will have on agriculture and the food industry. Finally, Megatrends in Food and Agriculture: Technology, Water Use and Nutrition offers scenarios about how agriculture, food, and the food industry might undergo some radical transformations.

  • Assesses the evolution of food production and how we arrived at today's landscape
  • Focuses on key areas of change, driven by both innovation and challenges such as new technologies, the demand for better nutrition, and the management of dwindling resources
  • Highlights the role of better-informed consumers who demand transparency and accountability from producers
  • Is written by industry insiders and academic experts

Megatrends in Food and Agriculture: Technology, Water Use and Nutrition is an important resource for food and agriculture industry professionals, including scientists and technicians as well as decision makers, in management, marketing, sales, and regulatory areas, as well as related NGOs.

Foreword xiii
Acknowledgments xv
Part 1 Agriculture and the Food Industry 1(108)
1 The Role of Agriculture in Today's Food Industry
3(26)
1.1 Introduction
3(7)
1.1.1 The Four Building Blocks
4(1)
1.1.2 Some History of Agriculture
5(1)
1.1.3 Eat More and Increase the Likelihood for Survival
6(1)
1.1.4 Food Can Be Grown and Plants Can Be Bred: What's Next?
7(2)
1.1.5 From Very Old to Rather Recent Food-Preservation Techniques
9(1)
1.2 Agriculture: The Main Supplier to the Food Industry
10(6)
1.2.1 Artificial Ingredients
10(1)
1.2.2 The Main Raw Material Sources
11(1)
1.2.3 Milk's the Star
12(1)
1.2.4 Milk...What Else?
13(1)
1.2.5 Other Excursions from Food
14(1)
1.2.6 Noncompeting Alternatives
15(1)
1.3 Agriculture's New Role in Light of Food and Health
16(7)
1.3.1 Decades of Food Safety Rules and Regulations
18(2)
1.3.2 More Rules: What Do We Do?
20(1)
1.3.3 Raw Materials and Processes Become More Sophisticated
21(2)
1.4 Most Likely Drivers for Change in the Agriculture Industry
23(2)
1.5 Summary and Major Learning
25(2)
References
27(2)
2 Water Management in Modern Agriculture: The Role of Water and Water Management in Agriculture and Industry
29(24)
2.1 Introduction
29(1)
2.2 Multiple Dimensions of Water
30(3)
2.3 On the Evolution of Water Institutions and Policies
33(2)
2.4 Reforming Water-Resource Management at the Micro-Level (Farm and Field)
35(3)
2.5 Reforming Regional Water-Allocation Regimes
38(4)
2.6 Improved Water Project Design
42(1)
2.7 Improved Water Quality
43(1)
2.8 Climate Change
44(2)
2.9 Summary and Major Learning
46(1)
References
47(6)
3 Innovation in Plant Breeding for a Sustainable Supply of High-Quality Plant Raw Materials for the Food Industry
53(34)
3.1 Introduction
53(1)
3.2 Challenges for Future Agricultures and Food Industries
54(5)
3.2.1 Strongly Growing Food Needs
54(2)
3.2.2 Energy Issues
56(3)
3.3 Genetic-Based Techniques for Plant Breeding in the Context of Agricultural Production
59(9)
3.3.1 Genetic Innovation and Agronomic Practices
59(2)
3.3.2 The Process of Plant Breeding and Its Main Limitations
61(6)
3.3.3 Preliminary Conclusions
67(1)
3.4 Trends: Shift in Allocation of Resources to Global Needs?
68(9)
3.4.1 Methodology
68(1)
3.4.2 Analysis of Investment in Seed Research and Development
69(2)
3.4.3 Analysis of Deviations and Distortions of R&D Investments and Production Volumes
71(6)
3.5 A First Set of Conclusions and Recommendations
77(3)
3.6 Summary and Major Learning
80(1)
3.7 Appendix Tables
81(4)
References
85(2)
4 The Agriculture of Animals: Animal Proteins of the Future as Valuable and Sustainable Sources for the Food Industry
87(22)
4.1 Livestock and Animal Husbandry
87(2)
4.1.1 How We Got to Now
88(1)
4.2 Animals: A Source of High-Quality Proteins
89(1)
4.3 Animal Protein Demand in Emerging Markets
90(3)
4.4 Optimal Animal Welfare: Sustainable, Humane, and Healthy
93(4)
4.4.1 Animal Production Increase
95(2)
4.5 Animal-Breeding Programs
97(5)
4.5.1 Genomic Breeding of Animals
98(4)
4.6 The Use of Big Data for Management and Genetic Evaluations
102(4)
4.7 Summary and Major Learning
106(2)
References
108(1)
Part 2 The Future of the Food Industry 109(110)
5 The Food Trends-The New Food-Enough Food?
111(30)
5.1 Historical Food Trends: From Then to Now
111(13)
5.1.1 Food and Beverages during the Period of Classical Greece
111(2)
5.1.2 Food and Beverages in the Roman Empire
113(2)
5.1.3 Food in Medieval Times in Central Europe
115(3)
5.1.4 From European Renaissance and Enlightenment to the First Industrial Revolution
118(3)
5.1.5 Food in the 20th Century: The Real Food Revolution
121(3)
5.2 Present-Day Food Fashions and Trends: A Never-Ending Story
124(4)
5.2.1 Food and Nutrition Trends: A Story of Perception, Deception, and Beliefs
125(3)
5.3 New Food Sources: New Protein Sources
128(4)
5.3.1 Insects: A New Food Source?
129(1)
5.3.2 Increased Food Security through Exploiting New Protein Sources
130(1)
5.3.3 A "Crazy" Idea for Other Food Sources: Beyond Proteins
131(1)
5.4 Vegetarian Food and Its Potential Societal and Economic Impact
132(2)
5.5 Urban Gardening and Urban Agriculture
134(3)
5.5.1 The Urban Bee-Highways
136(1)
5.6 Summary and Major Learning
137(1)
References
138(3)
6 The New Food Industry Business Model: From B2C to B2B, from Product Manufacture to Selling Know-How, and from Now to Then
141(26)
6.1 The Old: Develop, Manufacture, and Sell ("Demase")
141(3)
6.1.1 The Fall of the Righteous
142(2)
6.2 The New: The Customer Is King, the Consumer Is an Enabler, and from B2C to B2B
144(6)
6.2.1 Slotting Allowance
145(1)
6.2.2 Retailers Become the Most Important Partriers for Food and Beverage Companies
146(1)
6.2.3 How This Could Work: A Possible Path and Examples
147(3)
6.3 From Selling Products to Selling Know-How
150(5)
6.3.1 The Knowledge-Centric Company
152(2)
6.3.2 Engaging, Interacting, and Selling: The New Etiquette
154(1)
6.4 The Community of Consumers: It's What They Want that Counts!
155(6)
6.4.1 The Consumers Become Involved
158(3)
6.5 Food-Related Trends and Hypes in Today's Societies: An Outlook to the Future
161(2)
6.6 Summary and Major Learning
163(2)
References
165(2)
7 The Internet of Just about Everything: Impact on Agriculture and Food Industry
167(24)
7.1 Modern Cooking: Forward to the Past
167(4)
7.1.1 The Role of Robotics and Connectivity
169(2)
7.2 Everything Is Online and Everyone Is Online-All the Time
171(3)
7.3 Food and Agriculture: The New Hardware and Software
174(5)
7.3.1 Big Data Are Here to Stay
176(1)
7.3.2 Agriculture and Space Science: The New Connection
176(2)
7.3.3 Impact on the Food Industry and the Consumer in the Middle
178(1)
7.4 An Attempt at Peaking Ahead: Will There Still Be an Agriculture or Food Industry?
179(7)
7.4.1 Bigger Is Not Always Better
180(2)
7.4.2 Elements that Will Stay and Others that Might Disappear
182(4)
7.5 Summary and Major Learning
186(3)
References
189(2)
8 Nutrition: The Old Mantra...the New Un-Word
191(28)
8.1 Nutrition: What's All the Fuss about?
191(7)
8.1.1 The Hottest New Food Trends
192(3)
8.1.2 The Debate Continues: What's Good and What's Not Good for You?
195(1)
8.1.3 And Here We Go Again: Fasting Can Do You an Awful Lot of Good
196(1)
8.1.4 A Few Simple Tips When It Comes to Healthy and Happy Eating
197(1)
8.2 A Bit of Nutrition History
198(10)
8.2.1 Low and Reduced, Lower and "Reduced-Er": Low or Reduced Fat
202(1)
8.2.2 Low or Reduced Salt
203(1)
8.2.3 Low or Reduced Sugar and No Sugar
204(2)
8.2.4 Low Saturated Fats, Good Monounsaturated Fats, More Polyunsaturated Fats, and Lots of Omega Fats
206(2)
8.3 Typical Nutrition Controversies
208(3)
8.3.1 So Many Recommendations...Too Many?
208(2)
8.3.2 More Controversies
210(1)
8.4 Food and Claims, Food and Benefits
211(3)
8.5 Summary and Major Learning
214(3)
References
217(2)
Part 3 The New Food World 219(92)
9 A Food Company Transforms Itself
221(26)
9.1 The Not-So-New Realities
221(6)
9.1.1 Automation Is Here...For Quite Some Time Actually
223(2)
9.1.2 The Novel Directions in Food and Agriculture are Governed by Regulatory Involvement
225(1)
9.1.3 All-Natural Industrial Food Products: The Way Forward?
226(1)
9.2 From Product to Know-How Seller: An Encore
227(7)
9.2.1 Some Assumptions as to How This May Function
228(2)
9.2.2 What are Possible Consequences for Food Ingredient Suppliers?
230(4)
9.3 Anticipating the Inevitable: Possible Scenarios
234(7)
9.3.1 Possible Future Models and Scenarios
238(1)
9.3.2 The Return Of Medical Food?
239(2)
9.4 Reality or Fiction? Reality and Fiction!
241(3)
9.4.1 A New Manufacturing Reality
242(2)
9.5 Summary and Major Learning
244(2)
References
246(1)
10 Food for the Future: A Future for Food
247(30)
10.1 Proactive Agriculture
247(5)
10.1.1 What If Agriculture Anticipated Real Food Requirements and Trends?
249(3)
10.2 Democratized Agriculture
252(12)
10.2.1 Agrihood
253(1)
10.2.2 Permaculture
254(5)
10.2.3 From Large to Small
259(2)
10.2.4 The Growing Role of Urban Agriculture: Self-Centeredness or Community Driven?
261(3)
10.3 Agriculture and Food Manufacture in Exotic Places
264(5)
10.3.1 An Ice Cream Factory in Greenland?
265(1)
10.3.2 A Chocolate Factory in Ghana?
266(3)
10.4 A Future for Food
269(4)
10.4.1 What about the Role of Restaurants?
269(1)
10.4.2 Pet Food Is Food, Too
270(1)
10.4.3 Will We Eat Food in Pill Format?
271(2)
10.5 Summary and Major Learning
273(1)
References
274(3)
11 Summary and Outlook
277(34)
11.1 Introduction
277(4)
11.1.1 The Role of Agriculture in Today's Food Industry
278(1)
11.1.2 Food-Preservation Techniques
279(1)
11.1.3 Agriculture Is the Main Raw Material Supplier to Be Transformed to Food
280(1)
11.1.4 Nonfood Uses of Agricultural Raw Materials
280(1)
11.1.5 Agriculture in a World of Rules and Regulations
280(1)
11.1.6 Food Raw Materials and Process Became More Sophisticated and Complex
281(1)
11.2 Water Management in Modern Agriculture
281(4)
11.2.1 The "Water Reform"
282(1)
11.2.2 Water Productivity
282(1)
11.2.3 Water-Related Government Policies
283(1)
11.2.4 Getting It Right: Policies and Price
283(1)
11.2.5 Controlling Water Quality
284(1)
11.3 Innovation in Plant Breeding: High-Quality Plant Raw Materials for the Food Industry
285(1)
11.3.1 Agricultural Plant Output: The Essential Raw Material Source for the Food Industry
285(1)
11.3.2 Demand Forecast Based on Food Requirements
285(1)
11.3.3 Genetic Improvement of Cultivated Crops
285(1)
11.3.4 The Major Crops versus "Orphan Crops"
286(1)
11.4 The Agriculture of Animals: Valuable and Sustainable Sources for the Food Industry
286(2)
11.4.1 Growing Population: Growing Amount of Livestock
287(1)
11.4.2 Animal Health and Intensive Farming
287(1)
11.4.3 Animal Breeding
287(1)
11.4.4 Good Farm Management: Good Data Management
288(1)
11.5 The Food Trends-the New Food-Enough Food?
288(4)
11.5.1 Food and Beverage Fashions and Trends of the Past
289(1)
11.5.2 The "Real" Food Revolution of the 20th Century
289(1)
11.5.3 Present-Day Food and Nutrition Trends
290(1)
11.5.4 New Food Sources: New Protein Sources
290(1)
11.5.5 Vegetarian Food and Its Impact on Society
291(1)
11.5.6 The Role of Urban Agriculture and Bees
291(1)
11.6 New Business Models for the Food Industry
292(3)
11.6.1 From "Consumer Is King" to "Customer Is King": Retailers Become Real Partners
292(1)
11.6.2 Good-Bye to Selling Products and Hello to Selling Know-How
293(1)
11.6.3 Consumers Become Involved
294(1)
11.7 The Internet of Just about Everything and What This Means for Agriculture and Food
295(3)
11.7.1 Modern Cooking: A Brief Look to the Past
295(1)
11.7.2 Robotics and Connectivity
295(1)
11.7.3 Food and Agriculture: Big Data
296(1)
11.7.4 Will There Still Be Agriculture and Food Industries?
296(1)
11.7.5 What Will Remain, and What Will Disappear?
297(1)
11.8 Nutrition: What Else?
298(3)
11.8.1 Healthy and Happy Eating
299(1)
11.8.2 A Short History of Nutrition
300(1)
11.8.3 Nutrition Controversies
300(1)
11.8.4 Claims and Benefits
301(1)
11.9 The Company Transforms Itself
301(4)
11.9.1 The Role of Automation: Threat or Blessing?
302(1)
11.9.2 Regulatory Involvement in the Industry
303(1)
11.9.3 The New Business Model 2.1
303(1)
11.9.4 Scenarios of Relevance for Food and Agriculture
303(1)
11.9.5 Medical Food: A Future?
304(1)
11.9.6 Reality or Fiction?
304(1)
11.10 Agriculture Listens, Finally?
305(6)
11.10.1 Agriculture and Farming at the Fingertips of Everyone
306(1)
11.10.2 Small Is Beautiful
306(1)
11.10.3 Is Urban Agriculture a Sign of Self-Centeredness or Is It Community Driven?
307(1)
11.10.4 Manufacturing Food Where It Makes Sense
307(1)
11.10.5 What Role Do Restaurants Play?
308(1)
11.10.6 The Role of Pet Food in the Food Industry
308(1)
11.10.7 Food in the Format of Pills? Will Consuming Food Pills Be Part of Megatrends?
308(3)
Index 311
HELMUT TRAITLER, "Senior Innovation Connector" for Swissnex San Francisco, California, United States.

MICHEL DUBOIS, UniLaSalle, Beauvais, France.

KEITH HEIKES, Chief Executive Officer, Cooperative Resources International, Wisconsin, United States.

VINCENT PÉTIARD, Founder of Plant Sciences and Technology Corporate R&D at Nestlé, France.

DAVID ZILBERMAN, Professor who holds the Robinson Chair in the Department of Agricultural and Resource Economics, University of California at Berkeley, United States.
Biežāk uzdotie jautājumi par e-grāmatām Biežāk uzdotie jautājumi par e-grāmatām
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