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E-grāmata: Metadata Matters

  • Formāts: 176 pages
  • Izdošanas datums: 03-Apr-2022
  • Izdevniecība: Auerbach
  • Valoda: eng
  • ISBN-13: 9781000597448
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  • Formāts: 176 pages
  • Izdošanas datums: 03-Apr-2022
  • Izdevniecība: Auerbach
  • Valoda: eng
  • ISBN-13: 9781000597448
Citas grāmatas par šo tēmu:

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"In what is certain to be a seminal work on metadata, John Horodyski masterfully affirms the value of metadata while providing practical examples of its role in our personal and professional lives. He does more than tell us that metadata mattershe vividly illustrates why it matters." Patricia C. Franks, PhD, CA, CRM, IGP, CIGO, FAI, President, NAGARA, Professor Emerita, San José State University, USA

If data is the language upon which our modern society will be built, then metadata will be its grammar, the construction of its meaning, the building for its content, and the ability to understand what data can be for us all. We are just starting to bring change into the management of the data that connects our experiences.

Metadata Matters explains how metadata is the foundation of digital strategy. If digital assets are to be discovered, they want to be found. The path to good metadata design begins with the realization that digital assets need to be identified, organized, and made available for discovery. This book explains how metadata will help ensure that an organization is building the right system for the right users at the right time. Metadata matters and is the best chance for a return on investment on digital assets and is also a line of defense against lost opportunities. It matters to the digital experience of users. It helps organizations ensure that users can identify, discover, and experience their brands in the ways organizations intend. It is a necessary defense, which this book shows how to build.

Recenzijas

Digital technology has become our externalized nervous system. Our mental activities are closely linked to the quality and organization of the data we produce and consult on a daily basis. For our work to be effective and well-coordinated, it is necessary that our metadata system be fit for purpose and regularly updated. John Horodyski's book Metadata Matters is an impassioned plea for intelligent metadata management. It is a must read for Chief Information Officers, Chief Data Officers and anyone concerned with sound knowledge management.Pierre Lévy, PhD, Fellow of the Royal Society of Canada, CEO of INTLEKT Metadata Inc.

Metadata guru John manages to pull off the difficult task of writing a book thats not only much needed and useful but also highly engaging. In lucid prose, using rich examples from our personal and professional lives, John makes a strong case for metadata and its central role for your digital strategy. Youll learn how metadata can increase the return on investment of marketing and content systems. Theres practical guidance, best practices and more to put all this knowledge into practice as well. A must read for marketing, content, and digital professionals.Kashyap Kompella, CEO, RPA2AI Research

Metadata is about making information accessible, and John Horodyski has made the subject of metadata accessible to all in this very readable book that not only teaches principles of metadata but also increases our awareness and appreciation of metadata. Drawing on his rich experience as consultant, Horodyski thoroughly addresses metadata in all fields and industries. This book is not limited to those who plan to manage their metadata but is for anyone who wonders whether they need to or whether they should even care.Heather Hedden, Author, The Accidental Taxonomist

From helping us make our everyday choices to making our machines smart, metadata powers our world. John's book is a love song sung to the stuff that's about stuff, full of stories that will entertain you and examples that will help you understand, craft, and choose metadata that indeed matters.Louis Rosenfeld, co-author of Information Architecture and publisher and founder, Rosenfeld Media

In what is certain to be a seminal work on metadata, John Horodyski masterfully affirms the value of metadata while providing practical examples of its role in our personal and professional lives. He does more than tell us that metadata mattershe vividly illustrates why it matters. As a Digital Asset Management (DAM) and Metadata Expert, Horodyski is uniquely aware that metadata itself is an asset that is needed to provide context so that other information can be located, retrieved, managed, and interpreted. He distinguishes among different types of metadatadescriptive, administrative, and structuraland discusses the usefulness of metadata standards to provide consistency which can facilitate findability, migration, and interoperability, as well as result in cost savings. Whether new to the concept of metadata or veteran metadata specialists, by the end of the book, all readers will be metadata champions!Patricia C. Franks, PhD, CA, CRM, IGP, CIGO, FAI, President, NAGARA, Professor Emerita, San José State University, USA

Finally, an easy-to-read handbook that explores how metadata can inspire us to unlock the potential of the information we create. In Metadata Matters, John Horodyski delivers practical, real-world examples of how putting metadata to work can help us develop differentiating capabilities that would be otherwise difficult or impossible to enjoy. Do yourself a favor. Get this book and devour every chapter. You'll discover how effectively using metadata can dramatically advance the role of content across your enterprise.Scott Abel, The Content Wrangler

Dedication xi
Contents xiii
List of Figures and Tables
xvii
Acknowledgments xix
About the Author xxi
Chapter 1 In Praise of Metadata: Lost and Found
1(14)
1.1 An Airplane Saga
1(3)
1.2 Metadata Matters
4(2)
1.3 Metadata in Three Acts
6(6)
1.4 Metadata in Action
12(3)
Chapter 2 Metadata: Some Assembly Required
15(14)
2.1 What Is Metadata
15(5)
2.2 Metadata Standards
20(2)
2.2.1 Metadata Storage
21(1)
2.3 Related Metadata Concepts
22(1)
2.3.1 Control and Consistency
22(1)
2.4 Key Findings Across Industries and Clients
23(2)
2.4.1 Metadata Value
24(1)
2.4.2 A Necessary Defense
25(1)
2.5 Metadata Design: Where to Start?
25(4)
2.5.1 Metadata Best Practices
26(3)
Chapter 3 Taxonomical Tenets
29(12)
3.1 Metadata and Taxonomy
29(5)
3.2 Taxonomy---Hierarchical Structure
34(2)
3.3 Taxonomy---Faceted
36(3)
3.4 Taxonomy Best Practices
39(2)
Chapter 4 Definitions
41(8)
Chapter 5 Adjectivity: Language, Meaning, and Optimization for Content Curation and Discovery
49(14)
5.1 What Is Adjectivity?
49(6)
5.1.1 The Menu, Please
53(2)
5.2 A Picture Is Worth a Thousand Words And Yet We Still Have Trouble Naming that Movie
55(1)
5.3 Order of the Fittest
56(1)
5.4 The Media, the News, and Content Inflammation
57(1)
5.5 On Content
58(4)
5.6 Conclusion
62(1)
Chapter 6 Metadata Is a Human Endeavor
63(6)
6.1 Metadata Is Not Magic, but It Most Certainly Can Be Magical
63(2)
6.2 What Have You Done for Me Lately? The Experience Needed, and What They Do
65(4)
6.2.1 Training, Change Management, and Communication Strategy
67(1)
6.2.2 System Upgrades, Metadata Improvements, and Technical Maintenance
67(2)
Chapter 7 Governance
69(12)
7.1 Governance Is No Longer an Option
69(1)
7.2 Governance Demands a Cultural Presence and Footprint
70(2)
7.2.1 Change Management Governance Responsibilities
72(1)
7.3 People, Process, Technology and Content
72(4)
7.4 Best Practices
76(1)
7.5 Why Governance?
77(4)
Chapter 8 Metadata and Workflow
81(12)
8.1 Metadata Is Meaningful
81(2)
8.2 Administrative Metadata
83(3)
8.3 ROI
86(1)
8.4 Metadata Helps with User Adoption
87(1)
8.5 File Naming Conventions
87(3)
8.6 Summary
90(3)
Chapter 9 What Do Good Metadata, UX, and Search Look Like?
93(12)
9.1 User Experience
93(1)
9.2 Search
94(5)
9.3 Metadata and KPIs
99(4)
9.4 Conclusion
103(2)
Chapter 10 Please Feed the Robots Good Data
105(6)
10.1 Good Robot
105(6)
Chapter 11 Building a Metadata Strategy
111(16)
11.1 Strategy Building Data by Data by Data
111(2)
11.2 Timeline to Develop a Metadata Model
113(11)
11.2.1 Building the Right Team
113(2)
11.2.2 Making the Business Case
115(1)
11.2.3 Discovery and Requirements Gathering
116(1)
11.2.4 Content Audit
117(2)
11.2.5 Metadata Specifications
119(3)
11.2.6 Workflow
122(1)
11.2.7 Quality Assurance and UA Testing
122(2)
11.3 Metadata Makes the Difference
124(3)
Chapter 12 Metadata Maturity
127(6)
12.1 The Metadata Maturity Model
127(3)
12.1.1 Maturity Levels
128(1)
12.1.2 Metadata Aspects
129(1)
12.1.3 Metadata Dimensions---The Collections
130(1)
12.2 Metadata Maturity Level Assessment
130(3)
Chapter 13 Metadata Is a Love Note to the Future
133(6)
Appendix: Metadata Manifesto 139(2)
Glossary 141(2)
Index 143
John Horodyski, MLIS, MAS, is a digital sleuth, author, pundit, librarian, archivist, strategist, and management consultant who loves many grand things. These include a great cup of coffee, the splendor of long breakfasts, the grandeur of long dinners, the luscious libations of champagne, a Negroni in summer, a Manhattan in winter, and vodka sodas with lime anytime (but not necessarily in that order), the subtle sublime sounds of minimalist piano and chillout, the principled positive power of metadata, the never-ending necessary life skill and joy of reading books, the physical and spiritual benefits of hiking in the mountains, and the beauty that can only be found anywhere in the Mediterranean, the island of Naxos, the Spanish Riviera, the Sunshine Coast of British Columbia, the Big Island of Hawaii and Hapuna Beach, and the warm desert sun and midcentury extravagance of Palm Springs for good living for my future home.

John is a Managing Director with Salt Flats, with executive management strategy experience in information management, including digital asset management (DAM), metadata and taxonomy design, content strategy, analytics, governance, MarTech, and marketing operations. John is one of the worlds leading experts on metadata and DAM and has provided strategic direction and consulting for a variety of Fortune 10, 50, 100, and 500 clients from Consumer Packaging Goods and Retail, to Media & Entertainment, the Pharmaceutical industry, and Insurance. John is also an Adjunct Faculty member at San José State University, where he teaches a graduate course in DAM. In addition to regular training and public speaking on digital media and metadata, John is a board member/metadata editor of the Journal of Digital Media Management and a monthly DAM contributor to CMS Wire.

John lives in Vancouver, Canada, for now.