"This book explores the transformative potential of the metaverse for small and medium-sized enterprises (SMEs) seeking sustainable growth. It bridges the gap between emerging technology and environmental responsibility, providing practical guidance for SMEs to harness the metaverse's immersive and interactive nature"-- Provided by publisher.
Zahid Hussain currently in his postgraduate degree in Marketing from Khadim Hussain Shah Institute of Technology, Karachi, Pakistan (KASBIT). He has done several research publications, conference papers and book chapters related Marketing, Food Marketing, Metaverse Marketing, Customer Satisfaction and Artificial Intelligence in Marketing related fields in different impact factor journals at national and international level. Arman Khan an Assistant Professor affiliated with the Department of Business Administration, Shaheed Benazir Bhutto University, Nawabshah, Pakistan. His area of expertise lies in Marketing, Neuro-marketing, Digital marketing, Customer behaviour. He is an active member of scientific and editorial review board, this research has been presented and published in several international conferences, referred journals and research project worldwide. Muhammad Ussama Majeed is a researcher, trainer, and marketer with expertise in Digital and Contemporary Marketing management. I am working as Lecturer and Program coordinator of BBA & MBA programs in the department of management sciences, National University of Modern Languages (NUML), Lahore Campus. I have a Mphil degree in marketing and a having diverse set of experiences that span different academic institutions, organizations, and industries. As a lecturer, I teach marketing courses to undergraduate and graduate students at different universities across Pakistan. Ahmad Albattat is an Associate Professor and Program Leader in School of Global Hospitality and Tourism, Asia Pacific University of Technology and Innovation, Kuala Lumpur, Malaysia. He is a Visiting Professor and External Examiner in Medan Academy of Tourism (Akpar Medan). He received PhD in Hospitality Management Disaster and Emergency Planning and Preparedness from University Sains Malaysia (USM), Malaysia. He worked as an Associate Professor in Graduate School of Management, Post Graduate Centre, Management and Science University, Shah Alam, Selangor, Malaysia. Assistant Professor, Ammon Applied University College, Amman, Jordan. Senior Lecturer and Research Coordinator in School of Hospitality & Creative Arts, Management and Science University, Shah Alam, Selangor, Malaysia, and Researcher at Sustainable Tourism Research Cluster (STRC), Pulau Pinang, Malaysia. He was working for the Jordanian hospitality industry for 17 years. His teaching and consultancy fields include hospitality management, events management, research methodology, strategic management and final research projects. His research areas include hospitality management, hotel, tourism, events, emergency planning, disaster management, sustainable development goals and human resource. He is an active member of several Scientific and Editorial Board of International journals, reviewer, author and editor for book projects. His latest works have been published in the refereed international journals, conference proceedings, books and book chapters.
