Using contemporary examples of business and management research, predominantly within the context of India, this book offers numerous tools and techniques which can be applied to a diverse range of needs in social science research.
With contributions from subject-experts in the field of research methodology and teachers of research methodology courses in leading business schools and universities of India, the book covers the essentials of management research. Covering both qualitative and quantitative research, topics discussed include:
- literature reviews
- research designs
- qualitative and quantitative data analysis
- grounded theory research
- questionnaires, focus groups, and interviews
- hypothesis testing
- case study research
- emerging trends in research and some advanced analysis.
Specially selected Research Cases provide examples of some typical management research topics, outlining the detailed stages of their respective research processes and the latest data analysis techniques using SPSS, AMOS and STRATA.
This practical element emphasises the variety of research methods and when/how to use them, making this book a useful resource for researchers from various academic disciplines and professional backgrounds.
Using contemporary examples of business and management research, predominantly within the context of India, this book offers numerous tools and techniques which can be applied to a diverse range of research needs. Topics discussed include: research designs, sampling, interviews, focus groups, case study research and mixed method research.
Recenzijas
Management researchers in India examine methodological issues in the field, covering the methodological domain in management research; reviewing the literature; the purpose and process of research; research design; questionnaire design; qualitative interviewing; focus group discussions; quantitative data analysis; testing hypotheses: concepts and applications; the nature of qualitative research; case study research; grounded theory: a method of research inquiry; and supplemental research methods: DEA, ISM, AGP, and non-parametric statistics. They also include five sample research papers. Distributed in North America by Turpin Distribution. -- Annotation ©2019 * (protoview.com) *
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List of Tables, Figures and Exhibits |
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ix | |
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xiii | |
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xv | |
| Foreword |
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xvii | |
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Prof. Rajendra Nargundkar |
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| Acknowledgments |
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xix | |
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Chapter 1 The Methodological Domain in Management Research |
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1 | (10) |
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Chapter 2 Reviewing the Literature |
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11 | (16) |
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Chapter 3 Purpose and Process of Research |
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27 | (10) |
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Chapter 4 Research Design |
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37 | (16) |
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Chapter 5 Questionnaire Design |
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53 | (26) |
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Chapter 6 Qualitative Interviewing |
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79 | (14) |
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Chapter 7 Focus Group Discussions |
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93 | (16) |
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Vijayalakshmi C. Balasubramaniam |
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Chapter 8 Quantitative Data Analysis |
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109 | (18) |
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Chapter 9 Testing of Hypothesis: Concepts and Applications |
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127 | (18) |
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Chapter 10 Nature of Qualitative Research |
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145 | (18) |
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Chapter 11 Case Study Research |
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163 | (18) |
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Chapter 12 Grounded Theory: A Method of Research Inquiry |
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181 | (22) |
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Chapter 13 Supplementary Research Methods: DEA, ISM, AHP and Non-Parametric Statistics |
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203 | (44) |
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Chapter 14 Special Section: Sample Research Papers |
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247 | (58) |
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Chapter 14.1 Working with Second-order Construct in Measurement Model: An Illustration Using Empirical Data |
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249 | (12) |
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Chapter 14.2 Role of Self-congruity in Predicting Travel Intention |
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261 | (8) |
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Chapter 14.3 Structural Equation Modeling: Threshold Criteria for Assessing Model Fit |
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269 | (8) |
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Chapter 14.4 Socio-economic Development Disparity in India: An Inter-state Analysis |
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277 | (8) |
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Chapter 14.5 Stages and Methods for Cleaning Large Secondary Data Using R |
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285 | (20) |
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| Appendix: Statistical Tables |
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305 | (10) |
| Index |
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315 | |
Rabi N. Subudhi is a Senior Professor at KIIT School of Management, KIIT University, India. With over 32 years of teaching experience, he has published seven books and several research papers in the area of quantitative research methodology. He is also the Editor of KIIT Management Research Journal, Parikalpana. Sumita Mishra is an Associate Professor at KIIT School of Management, KIIT University, India. Her research on organizational culture, organization design, group culture and social psychology has been published in several reputable journals, such as Asian Case Research Journal, Indian Journal of Industrial Relations, and Management Review.
