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Microeconomics in Modules 3e & Launchpad for Krugman's Microeconomics in Modules - Update (Six Month Access) 3e 3rd ed. [Multiple-component retail product]

  • Formāts: Multiple-component retail product, height x width x depth: 278x216x18 mm, Contains 1 Paperback / softback
  • Izdošanas datums: 14-Apr-2016
  • Izdevniecība: Worth Publishers
  • ISBN-10: 1319095437
  • ISBN-13: 9781319095437
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  • Formāts: Multiple-component retail product, height x width x depth: 278x216x18 mm, Contains 1 Paperback / softback
  • Izdošanas datums: 14-Apr-2016
  • Izdevniecība: Worth Publishers
  • ISBN-10: 1319095437
  • ISBN-13: 9781319095437
Citas grāmatas par šo tēmu:
Preface xvi
Section 1 Basic Economic Concepts
1(34)
Thinking Like An Economist
1(1)
Module 1 The Study of Economics
2(8)
Individual Choice: The Core of Economics
2(2)
Resources Are Scarce
2(1)
Opportunity Cost: The Real Cost of Something Is What You Must Give Up to Get It
3(1)
Economics in Action: Got a Penny?
4(4)
Microeconomics versus Macroeconomics
5(1)
Positive versus Normative Economics
6(1)
When and Why Economists Disagree
7(1)
Economics in Action: When Economists Agree
8(1)
Module 1 Review
8(2)
Module 2 Models and the Circular Flow
10(5)
Models Take Flight in Economics
10(1)
Economics in Action: The Model That Ate the Economy
11(1)
The Circular-Flow Diagram
12(2)
One Person's Spending Is Another Person's Income
13(1)
Module 2 Review
14(1)
Module 3 The Production Possibility Frontier Model
15(7)
Trade-offs: The Production Possibility Frontier
15(5)
Efficiency
17(1)
Opportunity Cost
18(1)
Economic Growth
19(1)
Module 3 Review
20(2)
Module 4 Comparative Advantage and Trade
22(13)
Gains from Trade
22(1)
Comparative Advantage and Gains from Trade
23(3)
Economics in Action: Rich Nation, Poor Nation
26(1)
Comparative Advantage and International Trade, in Reality
27(1)
Module 4 Review
27(2)
Business Case: Efficiency, Opportunity Cost, and the Logic of Lean Production at Boeing
29(1)
Section 1 Review
30(5)
Section 2 Supply and Demand
35(36)
Blue Jean Blues
35(1)
Module 5 Demand
36(11)
Supply and Demand: A Model of a Competitive Market
36(1)
The Demand Curve
37(8)
The Demand Schedule and the Demand Curve
37(1)
Shifts of the Demand Curve
38(2)
Understanding Shifts of the Demand Curve
40(5)
Economics in Action: Beating the Traffic
45(1)
Module 5 Review
45(2)
Module 6 Supply and Equilibrium
47(13)
The Supply Curve
47(7)
The Supply Schedule and the Supply Curve
47(1)
Shifts of the Supply Curve
48(2)
Understanding Shifts of the Supply Curve
50(4)
Economics in Action: Only Creatures Small and Pampered
54(1)
Supply, Demand, and Equilibrium
54(4)
Finding the Equilibrium Price and Quantity
55(1)
Why Do All Sales and Purchases in a Market Take Place at the Same Price?
56(1)
Why Does the Market Price Fall if It Is Above the Equilibrium Price?
56(1)
Why Does the Market Price Rise if It Is Below the Equilibrium Price?
56(2)
Using Equilibrium to Describe Markets
58(1)
Module 6 Review
58(2)
Module 7 Changes in Equilibrium
60(11)
Changes in Supply and Demand
60(4)
What Happens When the Demand Curve Shifts
60(1)
What Happens When the Supply Curve Shifts
61(1)
Simultaneous Shifts of Supply and Demand Curves
62(2)
Economics in Action: The Rice Run of 2008
64(1)
Module 7 Review
64(2)
Business Case: The Chicago Board of Trade
66(1)
Section 2 Review
67(4)
Section 3 Elasticity and the Law of Demand
71(30)
More Precious than a Flu Shot
71(1)
Module 8 Income Effects, Substitution Effects, and Elasticity
72(8)
Explaining the Law of Demand
72(2)
The Substitution Effect
72(1)
The Income Effect
73(1)
Economics in Action: Giffen Goods
74(1)
Defining and Measuring Elasticity
74(3)
Calculating the Price Elasticity of Demand
75(1)
An Alternative Way to Calculate Elasticities: The Midpoint Method
76(1)
Economics in Action: Estimating Elasticities
77(1)
Module 8 Review
78(2)
Module 9 Interpreting Price Elasticity of Demand
80(9)
A Closer Look at the Price Elasticity of Demand
80(7)
How Elastic is Elastic?
80(5)
Price Elasticity Along the Demand Curve
85(1)
What Factors Determine the Price Elasticity of Demand?
86(1)
Economics in Action: Responding to Your Tuition Bill
87(1)
Module 9 Review
87(2)
Module 10 Other Elasticities
89(12)
Using Other Elasticities
89(2)
The Cross-Price Elasticity of Demand
89(1)
The Income Elasticity of Demand
90(1)
Economics in Action: Will China Save the U.S. Farming Sector?
91(1)
The Price Elasticity of Supply
91(3)
Measuring the Price Elasticity of Supply
92(1)
What Factors Determine the Price Elasticity of Supply?
92(2)
An Elasticity Menagerie
94(2)
Module 10 Review
95(1)
Business Case: The Airline Industry: Fly Less, Charge More
96(1)
Section 3 Review
97(4)
Section 4 Market Efficiency
101(26)
Making Gains by the Book
101(1)
Module 11 Consumer and Producer Surplus
102(12)
Consumer Surplus and the Demand Curve
102(6)
Willingness to Pay and the Demand Curve
102(2)
Willingness to Pay and the Consumer Surplus
104(2)
How Changing Prices Affect Consumer Surplus
106(2)
Economics in Action: A Matter of Life and Death
108(1)
Producer Surplus and the Supply Curve
108(4)
Cost and Producer Surplus
108(3)
How Changing Prices Affect Producer Surplus
111(1)
Module 11 Review
112(2)
Module 12 Efficiency and Markets
114(13)
Consumer Surplus, Producer Surplus, and Efficiency
114(5)
The Gains from Trade
114(1)
The Efficiency of Markets
115(3)
Equity and Efficiency
118(1)
A Market Economy
119(2)
Why Markets Typically Work So Well
119(1)
Why Markets Can Sometimes Get It Wrong
120(1)
Module 12 Review
121(1)
Business Case: StubHub Shows Up the Boss
122(1)
Section 4 Review
123(4)
Section 5 Government Policy and Taxes
127(38)
Big City, Not-So-Bright Ideas
127(1)
Module 13 Price Controls (Ceilings and Floors)
128(12)
Why Governments Control Prices
128(1)
Price Ceilings
129(4)
Modeling a Price Ceiling
129(2)
How a Price Ceiling Causes Inefficiency
131(2)
So Why Are There Price Ceilings?
133(1)
Economics in Action: Hunger and Price Controls in Venezuela
133(1)
Price Floors
134(1)
Economics in Action: Price Floors and School Lunches
135(3)
How a Price Floor Causes Inefficiency
136(1)
So Why Are There Price Floors?
137(1)
Module 13 Review
138(2)
Module 14 Quantity Controls (Quotas)
140(6)
Controlling Quantities
140(4)
How Quantity Controls Work
141(3)
The Costs of Quantity Controls
144(1)
Economics in Action: The Clams of the Jersey Shore
144(1)
Module 14 Review
145(1)
Module 15 Taxes
146(19)
Equity, Efficiency, and Taxes
146(1)
The Effects of Taxes on Total Surplus
147(5)
The Effect of an Excise Tax on Quantities and Prices
147(3)
Price Elasticities and Tax Incidence
150(2)
Economics in Action: Who Pays the FICA?
152(1)
The Benefits and Costs of Taxation
153(4)
The Revenue from an Excise Tax
153(1)
The Costs of Taxation
154(3)
Module 15 Review
157(2)
Business Case: Medallion Financial: Cruising Right Along
159(1)
Section 5 Review
160(5)
Section 6 International Trade
165(26)
Car Parts and Sucking Sounds
165(1)
Module 16 Gains from Trade
166(9)
Comparative Advantage and International Trade
166(6)
Production Possibilities and Comparative Advantage, Revisited
167(2)
The Gains from International Trade
169(1)
Comparative Advantage versus Absolute Advantage
170(1)
Sources of Comparative Advantage
171(1)
Economics in Action: Skill and Comparative Advantage
172(1)
Module 16 Review
173(2)
Module 17 Supply, Demand, and International Trade
175(16)
Imports, Exports, and Wages
175(5)
The Effects of Imports
175(2)
The Effects of Exports
177(1)
International Trade and Wages
178(2)
The Effects of Trade Protection
180(2)
The Effects of a Tariff
180(2)
The Effects of an Import Quota
182(1)
Challenges to Globalization
182(2)
Globalization and Inequality
183(1)
Outsourcing
183(1)
Economics in Action: Beefing Up Exports
184(1)
Module 17 Review
185(1)
Business Case: Li & Fung: From Guangzhou to You
186(1)
Section 6 Review
187(4)
Section 7 Economics and Decision Making
191(38)
Going Back to School
191(1)
Module 18 Making Decisions
192(12)
Costs, Benefits, and Profits
192(3)
Explicit versus Implicit Costs
192(1)
Accounting Profit versus Economic Profit
193(1)
Making "Either-Or" Decisions
194(1)
Making "How Much" Decisions: The Role of Marginal Analysis
195(6)
Marginal Cost
196(1)
Marginal Benefit
197(1)
Marginal Analysis
198(3)
Economics in Action: The Cost of a Life
201(1)
Sunk Costs
201(1)
Module 18 Review
202(2)
Module 19 Behavioral Economics
204(6)
How People Make Economic Choices
204(4)
Rational, but Human, Too
205(1)
Irrationality: An Economist's View
205(2)
Rational Models for Irrational People?
207(1)
Economics in Action: "The Jingle Mail Blues"
208(1)
Module 19 Review
208(2)
Module 20 Maximizing Utility
210(19)
Utility: It's All About Getting Satisfaction
210(2)
Utility and Consumption
210(2)
The Principle of Diminishing Marginal Utility
212(1)
Budgets and Optimal Consumption
212(4)
Budget Constraints and Budget Lines
212(2)
The Optimal Consumption Bundle
214(2)
Spending the Marginal Dollar
216(3)
Marginal Utility per Dollar
216(2)
Optimal Consumption
218(1)
Economics in Action: Buying Your Way Out of Temptation
219(1)
Module 20 Review
220(2)
Business Case: Citi Puts Card Holders "in Control"
222(1)
Section 7 Review
223(6)
Section 8 Production and Costs
229(30)
The Farmer's Margin
229(1)
Module 21 The Production Function
230(7)
The Production Function
230(4)
Inputs and Output
230(4)
Economics in Action: The Mythical Man-Month
234(1)
Module 21 Review
235(2)
Module 22 Firm Costs
237(11)
From the Production Function to Cost Curves
237(2)
Two Key Concepts: Marginal Cost and Average Cost
239(6)
Marginal Cost
239(2)
Average Total Cost
241(3)
Minimum Average Total Cost
244(1)
Economics in Action: Don't Put Out the Welcome Mat
245(1)
Does the Marginal Cost Curve Always Slope Upward?
245(1)
Module 22 Review
246(2)
Module 23 Long-Run Costs and Economies of Scale
248(11)
Short-Run versus Long-Run Costs
248(4)
Returns to Scale
251(1)
Economics in Action: There's No Business Like Snow Business
252(1)
Summing Up Costs: The Short and Long of It
252(1)
Module 23 Review
253(1)
Business Case: Kiva Systems' Robots versus Humans: The Challenge of Holiday Order Fulfillment
254(1)
Section 8 Review
255(4)
Section 9 Market Structure and Perfect Competition
259(42)
Doing What Comes Naturally
259(1)
Module 24 Introduction to Market Structure
260(10)
Types of Market Structure
260(1)
Perfect Competition
261(2)
Defining Perfect Competition
261(1)
Two Necessary Conditions for Perfect Competition
262(1)
Economics in Action: What's a Standardized Product?
263(1)
Free Entry and Exit
263(1)
Monopoly
263(3)
Defining Monopoly
264(1)
Why Do Monopolies Exist?
264(2)
Oligopoly
266(1)
Is It an Oligopoly or Not?
266(1)
Monopolistic Competition
267(2)
Defining Monopolistic Competition
268(1)
Module 24 Review
269(1)
Module 25 Perfect Competition
270(7)
Production and Profits
270(5)
Using Marginal Analysis to Choose the Profit-Maximizing Quantity of Output
271(2)
When Is Production Profitable?
273(2)
Module 25 Review
275(2)
Module 26 Graphing Perfect Competition
277(9)
Interpreting Perfect Competition Graphs
277(6)
The Short-Run Production Decision
279(1)
The Shut-Down Price
280(2)
Changing Fixed Cost
282(1)
Economics in Action: Prices Are Up but So Are Costs
283(1)
Summing Up: The Perfectly Competitive Firm's Profitability and Production Conditions
283(1)
Module 26 Review
284(2)
Module 27 Long-Run Outcomes in Perfect Competition
286(15)
The Industry Supply Curve
286(4)
The Short-Run Industry Supply Curve
286(1)
The Long-Run Industry Supply Curve
287(3)
Economics in Action: Baling In, Bailing Out
290(3)
The Cost of Production and Efficiency in Long-Run Equilibrium
292(1)
Module 27 Review
293(2)
Business Case: The Find Finds the Cheapest Price
295(1)
Section 9 Review
296(5)
Section 10 Monopoly
301(28)
Everybody Must Get Stones
301(1)
Module 28 Monopoly in Practice
302(9)
The Monopolist's Demand Curve and Marginal Revenue
302(4)
The Monopolist's Profit-Maximizing Output and Price
306(1)
Monopoly versus Perfect Competition
306(1)
Monopoly: The General Picture
307(1)
Economics in Action: Shocked by the High Price of Electricity
308(1)
Module 28 Review
309(2)
Module 29 Monopoly and Public Policy
311(6)
Welfare Effects of Monopoly
311(1)
Preventing Monopoly
312(1)
Dealing with a Natural Monopoly
313(2)
Public Ownership
313(1)
Regulation
313(2)
Must Monopoly Be Controlled?
315(1)
Economics in Action: Chained by Your Cable
315(1)
Module 29 Review
316(1)
Module 30 Price Discrimination
317(12)
Price Discrimination Defined
317(1)
The Logic of Price Discrimination
318(1)
Price Discrimination and Elasticity
319(1)
Perfect Price Discrimination
320(2)
Economics in Action: Sales, Factory Outlets, and Ghost Cities
322(1)
Module 30 Review
323(1)
Business Case: Newly Emerging Markets: A Diamond Monopolist's Best Friend
324(1)
Section 10 Review
325(4)
Section 11 Imperfect Competition
329(42)
Illegal and Legal Practices
329(1)
Module 31 Oligopoly
330(5)
Interdependence and Oligopoly
330(1)
Understanding Oligopoly
331(2)
A Duopoly Example
331(1)
Collusion and Competition
332(1)
Economics in Action: Bitter Chocolate?
333(1)
Module 31 Review
334(1)
Module 32 Game Theory
335(8)
Games Oligopolists Play
335(3)
The Prisoners' Dilemma
335(3)
Economics in Action: Prisoners of the Arms Race
338(3)
Overcoming the Prisoners' Dilemma: Repeated Interaction and Tacit Collusion
339(2)
Module 32 Review
341(2)
Module 33 Oligopoly in Practice
343(6)
The Legal Framework
343(1)
Tacit Collusion and Price Wars
344(2)
Economics in Action: The Price Wars of Christmas
346(1)
Product Differentiation and Price Leadership
346(1)
How Important Is Oligopoly?
347(1)
Module 33 Review
348(1)
Module 34 Monopolistic Competition
349(9)
Understanding Monopolistic Competition
349(4)
Monopolistic Competition in the Short Run
350(1)
Monopolistic Competition in the Long Run
351(2)
Economics in Action: The Housing Bust and the Demise of the 6% Commission
353(1)
Monopolistic Competition versus Perfect Competition
354(2)
Price, Marginal Cost, and Average Total Cost
354(1)
Is Monopolistic Competition Inefficient?
355(1)
Module 34 Review
356(2)
Module 35 Product Differentiation and Advertising
358(13)
How Firms Differentiate Their Products
358(2)
Differentiation by Style or Type
359(1)
Differentiation by Location
359(1)
Differentiation by Quality
359(1)
Economics in Action: Any Color, So Long As It's Black
360(1)
Controversies About Product Differentiation
360(3)
The Role of Advertising
361(1)
Brand Names
362(1)
Module 35 Review
363(1)
Business Case: Virgin Atlantic Blows the Whistle or Blows It?
364(1)
Section 11 Review
365(6)
Section 12 Market Failure and the Role of Government
371(52)
Who'll Stop the Rain?
371(1)
Module 36 Externalities
372(7)
Externalities: An Overview
372(1)
The Economics of Pollution
372(3)
Costs and Benefits of Pollution
373(1)
Pollution: An External Cost
374(1)
Economics in Action: Talking, Texting, and Driving
375(1)
The Inefficiency of Excess Pollution
376(1)
Private Solutions to Externalities
376(1)
Module 36 Review
377(2)
Module 37 Externalities and Public Policy
379(10)
Policies Toward Pollution
379(5)
Environmental Standards
379(1)
Emissions Taxes
380(2)
Tradable Emissions Permits
382(2)
Economics in Action: Cap and Trade
384(1)
Positive Externalities
384(2)
Preserved Farmland: An External Benefit
385(1)
Positive Externalities in the Modern Economy
386(1)
Network Externalities
386(1)
Module 37 Review
387(2)
Module 38 Public Goods and Common Resources
389(11)
Private Goods---and Others
389(3)
Characteristics of Goods
389(1)
Why Markets Can Supply Only Private Goods Efficiently
390(2)
Public Goods
392(3)
Providing Public Goods
392(1)
How Much of a Public Good Should Be Provided?
393(2)
Economics in Action: Voting as a Public Good
395(1)
Common Resources
395(2)
The Problem of Overuse
395(1)
The Efficient Use and Maintenance of a Common Resource
396(1)
Artificially Scarce Goods
397(1)
Module 38 Review
398(2)
Module 39 The Economics of the Welfare State
400(23)
Poverty, Inequality, and Public Policy
400(6)
The Logic of the Welfare State
400(1)
The Problem of Poverty
401(3)
Economic Inequality
404(2)
Economic Insecurity
406(1)
Economics in Action: Long-Term Trends in Income Inequality in the United States
406(2)
The U.S. Welfare State
408(2)
Means-Tested Programs
408(1)
Social Security and Unemployment Insurance
409(1)
The Effects of the Welfare State on Poverty and Inequality
409(1)
Health Care in the United States
410(2)
The Need for Health Insurance
411(1)
Medicare and Medicaid
411(1)
The Debate over the Welfare State
412(1)
Problems with the Welfare State
412(1)
The Politics of the Welfare State
413(1)
Module 39 Review
413(2)
Business Case: A Tale of Two Research Clusters
415(1)
Section 12 Review
415(8)
Section 13 Factor Markets and the Distribution of income
423(30)
The Value of a Degree
423(1)
Module 40 Factor Markets
424(8)
The Economy's Factors of Production
424(1)
The Factors of Production
424(1)
Why Factor Prices Matter: The Allocation of Resources
424(1)
Factor Incomes and the Distribution of Income
425(1)
Economics in Action: The Factor Distribution of Income in the United States
425(1)
Marginal Productivity and Factor Demand
426(5)
Value of the Marginal Product
426(1)
Value of the Marginal Product and Factor Demand
426(3)
Shifts of the Factor Demand Curve
429(2)
Module 40 Review
431(1)
Module 41 Marginal Productivity Theory
432(8)
The Marginal Productivity Theory of Income Distribution
432(1)
Economics in Action: Help Wanted!
433(1)
Is the Marginal Productivity Theory of Income Distribution Really True?
434(4)
Wage Disparities in Practice
434(1)
Marginal Productivity and Wage Inequality
434(2)
Market Power
436(1)
Efficiency Wages
437(1)
Discrimination
437(1)
So Does Marginal Productivity Theory Work?
438(1)
Module 41 Review
438(2)
Module 42 The Market for Labor
440(13)
The Supply of Labor
440(3)
Work versus Leisure
440(1)
Wages and Labor Supply
441(2)
Shifts of the Labor Supply Curve
443(1)
Economics in Action: The Overworked American?
444(1)
Equilibrium in the Labor Market
444(3)
When the Product Market Is Not Perfectly Competitive
444(2)
When the Labor Market Is Not Perfectly Competitive
446(1)
Module 42 Review
447(1)
Business Case: Alta Gracia: Can Fair Trade Work?
448(1)
Section 13 Review
449(4)
Section 14 Additional Topics in Microeconomics
453(1)
Module 43 The Cost-Minimizing Input Combination
454(5)
Alternative Input Combinations
454(1)
Substitutes and Complements in Factor Markets
455(1)
Determining the Optimal Input Mix
455(2)
Cost Minimization
455(1)
The Cost-Minimization Rule
456(1)
Module 43 Review
457(2)
Module 44 The Time Value of Money
459(6)
The Concept of Present Value
459(3)
Borrowing, Lending, and Interest
459(1)
Defining Present Value
460(2)
Using Present Value
462(1)
Economics in Action: How Big Is That Jackpot, Anyway?
463(1)
Module 44 Review
464(1)
Module 45 The Economics of Information
465(1)
Private Information: What You Don't Know Can Hurt You
465(1)
Adverse Selection: The Economics of Lemons
466(1)
Moral Hazard
467(2)
Module 45 Review
469(1)
Section 14 Review
470
Appendix A: Graphs in Economics 1(1)
Glossary 1(1)
Solutions to Module Review Questions 1(1)
Index 1