Preface |
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xvi | |
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Section 1 Basic Economic Concepts |
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1 | (34) |
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Thinking Like An Economist |
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1 | (1) |
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Module 1 The Study of Economics |
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2 | (8) |
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Individual Choice: The Core of Economics |
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2 | (2) |
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2 | (1) |
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Opportunity Cost: The Real Cost of Something Is What You Must Give Up to Get It |
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3 | (1) |
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Economics in Action: Got a Penny? |
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4 | (4) |
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Microeconomics versus Macroeconomics |
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5 | (1) |
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Positive versus Normative Economics |
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6 | (1) |
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When and Why Economists Disagree |
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7 | (1) |
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Economics in Action: When Economists Agree |
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8 | (1) |
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8 | (2) |
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Module 2 Models and the Circular Flow |
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10 | (5) |
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Models Take Flight in Economics |
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10 | (1) |
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Economics in Action: The Model That Ate the Economy |
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11 | (1) |
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The Circular-Flow Diagram |
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12 | (2) |
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One Person's Spending Is Another Person's Income |
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13 | (1) |
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14 | (1) |
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Module 3 The Production Possibility Frontier Model |
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15 | (7) |
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Trade-offs: The Production Possibility Frontier |
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15 | (5) |
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17 | (1) |
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18 | (1) |
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19 | (1) |
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20 | (2) |
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Module 4 Comparative Advantage and Trade |
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22 | (13) |
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22 | (1) |
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Comparative Advantage and Gains from Trade |
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23 | (3) |
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Economics in Action: Rich Nation, Poor Nation |
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26 | (1) |
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Comparative Advantage and International Trade, in Reality |
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27 | (1) |
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27 | (2) |
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Business Case: Efficiency, Opportunity Cost, and the Logic of Lean Production at Boeing |
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29 | (1) |
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30 | (5) |
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Section 2 Supply and Demand |
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35 | (36) |
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35 | (1) |
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36 | (11) |
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Supply and Demand: A Model of a Competitive Market |
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36 | (1) |
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37 | (8) |
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The Demand Schedule and the Demand Curve |
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37 | (1) |
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Shifts of the Demand Curve |
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38 | (2) |
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Understanding Shifts of the Demand Curve |
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40 | (5) |
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Economics in Action: Beating the Traffic |
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45 | (1) |
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45 | (2) |
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Module 6 Supply and Equilibrium |
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47 | (13) |
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47 | (7) |
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The Supply Schedule and the Supply Curve |
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47 | (1) |
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Shifts of the Supply Curve |
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48 | (2) |
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Understanding Shifts of the Supply Curve |
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50 | (4) |
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Economics in Action: Only Creatures Small and Pampered |
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54 | (1) |
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Supply, Demand, and Equilibrium |
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54 | (4) |
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Finding the Equilibrium Price and Quantity |
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55 | (1) |
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Why Do All Sales and Purchases in a Market Take Place at the Same Price? |
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56 | (1) |
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Why Does the Market Price Fall if It Is Above the Equilibrium Price? |
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56 | (1) |
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Why Does the Market Price Rise if It Is Below the Equilibrium Price? |
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56 | (2) |
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Using Equilibrium to Describe Markets |
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58 | (1) |
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58 | (2) |
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Module 7 Changes in Equilibrium |
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60 | (11) |
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Changes in Supply and Demand |
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60 | (4) |
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What Happens When the Demand Curve Shifts |
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60 | (1) |
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What Happens When the Supply Curve Shifts |
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61 | (1) |
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Simultaneous Shifts of Supply and Demand Curves |
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62 | (2) |
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Economics in Action: The Rice Run of 2008 |
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64 | (1) |
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64 | (2) |
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Business Case: The Chicago Board of Trade |
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66 | (1) |
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67 | (4) |
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Section 3 Elasticity and the Law of Demand |
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71 | (30) |
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More Precious than a Flu Shot |
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71 | (1) |
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Module 8 Income Effects, Substitution Effects, and Elasticity |
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72 | (8) |
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Explaining the Law of Demand |
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72 | (2) |
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72 | (1) |
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73 | (1) |
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Economics in Action: Giffen Goods |
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74 | (1) |
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Defining and Measuring Elasticity |
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74 | (3) |
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Calculating the Price Elasticity of Demand |
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75 | (1) |
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An Alternative Way to Calculate Elasticities: The Midpoint Method |
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76 | (1) |
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Economics in Action: Estimating Elasticities |
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77 | (1) |
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78 | (2) |
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Module 9 Interpreting Price Elasticity of Demand |
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80 | (9) |
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A Closer Look at the Price Elasticity of Demand |
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80 | (7) |
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80 | (5) |
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Price Elasticity Along the Demand Curve |
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85 | (1) |
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What Factors Determine the Price Elasticity of Demand? |
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86 | (1) |
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Economics in Action: Responding to Your Tuition Bill |
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87 | (1) |
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87 | (2) |
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Module 10 Other Elasticities |
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89 | (12) |
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89 | (2) |
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The Cross-Price Elasticity of Demand |
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89 | (1) |
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The Income Elasticity of Demand |
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90 | (1) |
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Economics in Action: Will China Save the U.S. Farming Sector? |
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91 | (1) |
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The Price Elasticity of Supply |
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91 | (3) |
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Measuring the Price Elasticity of Supply |
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92 | (1) |
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What Factors Determine the Price Elasticity of Supply? |
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92 | (2) |
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94 | (2) |
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95 | (1) |
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Business Case: The Airline Industry: Fly Less, Charge More |
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96 | (1) |
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97 | (4) |
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Section 4 Market Efficiency |
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101 | (26) |
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101 | (1) |
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Module 11 Consumer and Producer Surplus |
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102 | (12) |
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Consumer Surplus and the Demand Curve |
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102 | (6) |
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Willingness to Pay and the Demand Curve |
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102 | (2) |
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Willingness to Pay and the Consumer Surplus |
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104 | (2) |
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How Changing Prices Affect Consumer Surplus |
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106 | (2) |
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Economics in Action: A Matter of Life and Death |
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108 | (1) |
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Producer Surplus and the Supply Curve |
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108 | (4) |
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Cost and Producer Surplus |
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108 | (3) |
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How Changing Prices Affect Producer Surplus |
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111 | (1) |
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112 | (2) |
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Module 12 Efficiency and Markets |
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114 | (13) |
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Consumer Surplus, Producer Surplus, and Efficiency |
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114 | (5) |
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114 | (1) |
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The Efficiency of Markets |
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115 | (3) |
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118 | (1) |
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119 | (2) |
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Why Markets Typically Work So Well |
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119 | (1) |
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Why Markets Can Sometimes Get It Wrong |
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120 | (1) |
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121 | (1) |
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Business Case: StubHub Shows Up the Boss |
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122 | (1) |
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123 | (4) |
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Section 5 Government Policy and Taxes |
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127 | (38) |
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Big City, Not-So-Bright Ideas |
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127 | (1) |
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Module 13 Price Controls (Ceilings and Floors) |
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128 | (12) |
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Why Governments Control Prices |
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128 | (1) |
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129 | (4) |
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129 | (2) |
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How a Price Ceiling Causes Inefficiency |
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131 | (2) |
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So Why Are There Price Ceilings? |
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133 | (1) |
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Economics in Action: Hunger and Price Controls in Venezuela |
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133 | (1) |
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134 | (1) |
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Economics in Action: Price Floors and School Lunches |
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135 | (3) |
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How a Price Floor Causes Inefficiency |
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136 | (1) |
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So Why Are There Price Floors? |
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137 | (1) |
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138 | (2) |
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Module 14 Quantity Controls (Quotas) |
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140 | (6) |
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140 | (4) |
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How Quantity Controls Work |
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141 | (3) |
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The Costs of Quantity Controls |
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144 | (1) |
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Economics in Action: The Clams of the Jersey Shore |
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144 | (1) |
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145 | (1) |
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146 | (19) |
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Equity, Efficiency, and Taxes |
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146 | (1) |
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The Effects of Taxes on Total Surplus |
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147 | (5) |
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The Effect of an Excise Tax on Quantities and Prices |
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147 | (3) |
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Price Elasticities and Tax Incidence |
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150 | (2) |
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Economics in Action: Who Pays the FICA? |
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152 | (1) |
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The Benefits and Costs of Taxation |
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153 | (4) |
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The Revenue from an Excise Tax |
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153 | (1) |
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154 | (3) |
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157 | (2) |
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Business Case: Medallion Financial: Cruising Right Along |
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159 | (1) |
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160 | (5) |
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Section 6 International Trade |
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165 | (26) |
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Car Parts and Sucking Sounds |
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165 | (1) |
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Module 16 Gains from Trade |
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166 | (9) |
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Comparative Advantage and International Trade |
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166 | (6) |
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Production Possibilities and Comparative Advantage, Revisited |
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167 | (2) |
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The Gains from International Trade |
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169 | (1) |
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Comparative Advantage versus Absolute Advantage |
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170 | (1) |
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Sources of Comparative Advantage |
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171 | (1) |
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Economics in Action: Skill and Comparative Advantage |
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172 | (1) |
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173 | (2) |
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Module 17 Supply, Demand, and International Trade |
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175 | (16) |
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Imports, Exports, and Wages |
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175 | (5) |
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175 | (2) |
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177 | (1) |
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International Trade and Wages |
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178 | (2) |
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The Effects of Trade Protection |
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180 | (2) |
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180 | (2) |
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The Effects of an Import Quota |
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182 | (1) |
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Challenges to Globalization |
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182 | (2) |
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Globalization and Inequality |
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183 | (1) |
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183 | (1) |
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Economics in Action: Beefing Up Exports |
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184 | (1) |
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185 | (1) |
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Business Case: Li & Fung: From Guangzhou to You |
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186 | (1) |
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187 | (4) |
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Section 7 Economics and Decision Making |
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191 | (38) |
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191 | (1) |
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Module 18 Making Decisions |
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192 | (12) |
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Costs, Benefits, and Profits |
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192 | (3) |
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Explicit versus Implicit Costs |
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192 | (1) |
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Accounting Profit versus Economic Profit |
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193 | (1) |
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Making "Either-Or" Decisions |
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194 | (1) |
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Making "How Much" Decisions: The Role of Marginal Analysis |
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195 | (6) |
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196 | (1) |
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197 | (1) |
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198 | (3) |
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Economics in Action: The Cost of a Life |
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201 | (1) |
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201 | (1) |
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202 | (2) |
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Module 19 Behavioral Economics |
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204 | (6) |
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How People Make Economic Choices |
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204 | (4) |
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205 | (1) |
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Irrationality: An Economist's View |
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205 | (2) |
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Rational Models for Irrational People? |
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207 | (1) |
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Economics in Action: "The Jingle Mail Blues" |
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208 | (1) |
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208 | (2) |
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Module 20 Maximizing Utility |
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210 | (19) |
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Utility: It's All About Getting Satisfaction |
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210 | (2) |
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210 | (2) |
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The Principle of Diminishing Marginal Utility |
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212 | (1) |
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Budgets and Optimal Consumption |
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212 | (4) |
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Budget Constraints and Budget Lines |
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212 | (2) |
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The Optimal Consumption Bundle |
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214 | (2) |
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Spending the Marginal Dollar |
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216 | (3) |
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Marginal Utility per Dollar |
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216 | (2) |
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218 | (1) |
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Economics in Action: Buying Your Way Out of Temptation |
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219 | (1) |
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220 | (2) |
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Business Case: Citi Puts Card Holders "in Control" |
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222 | (1) |
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223 | (6) |
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Section 8 Production and Costs |
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229 | (30) |
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229 | (1) |
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Module 21 The Production Function |
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230 | (7) |
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230 | (4) |
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230 | (4) |
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Economics in Action: The Mythical Man-Month |
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234 | (1) |
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235 | (2) |
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237 | (11) |
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From the Production Function to Cost Curves |
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237 | (2) |
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Two Key Concepts: Marginal Cost and Average Cost |
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239 | (6) |
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239 | (2) |
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241 | (3) |
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Minimum Average Total Cost |
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244 | (1) |
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Economics in Action: Don't Put Out the Welcome Mat |
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245 | (1) |
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Does the Marginal Cost Curve Always Slope Upward? |
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245 | (1) |
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246 | (2) |
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Module 23 Long-Run Costs and Economies of Scale |
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248 | (11) |
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Short-Run versus Long-Run Costs |
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248 | (4) |
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251 | (1) |
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Economics in Action: There's No Business Like Snow Business |
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252 | (1) |
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Summing Up Costs: The Short and Long of It |
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252 | (1) |
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253 | (1) |
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Business Case: Kiva Systems' Robots versus Humans: The Challenge of Holiday Order Fulfillment |
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254 | (1) |
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255 | (4) |
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Section 9 Market Structure and Perfect Competition |
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259 | (42) |
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Doing What Comes Naturally |
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259 | (1) |
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Module 24 Introduction to Market Structure |
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260 | (10) |
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Types of Market Structure |
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260 | (1) |
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261 | (2) |
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Defining Perfect Competition |
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261 | (1) |
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Two Necessary Conditions for Perfect Competition |
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262 | (1) |
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Economics in Action: What's a Standardized Product? |
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263 | (1) |
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263 | (1) |
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263 | (3) |
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264 | (1) |
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264 | (2) |
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266 | (1) |
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Is It an Oligopoly or Not? |
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266 | (1) |
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267 | (2) |
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Defining Monopolistic Competition |
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268 | (1) |
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269 | (1) |
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Module 25 Perfect Competition |
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270 | (7) |
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270 | (5) |
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Using Marginal Analysis to Choose the Profit-Maximizing Quantity of Output |
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271 | (2) |
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When Is Production Profitable? |
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273 | (2) |
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275 | (2) |
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Module 26 Graphing Perfect Competition |
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277 | (9) |
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Interpreting Perfect Competition Graphs |
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277 | (6) |
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The Short-Run Production Decision |
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279 | (1) |
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280 | (2) |
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282 | (1) |
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Economics in Action: Prices Are Up but So Are Costs |
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283 | (1) |
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Summing Up: The Perfectly Competitive Firm's Profitability and Production Conditions |
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283 | (1) |
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284 | (2) |
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Module 27 Long-Run Outcomes in Perfect Competition |
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286 | (15) |
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The Industry Supply Curve |
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286 | (4) |
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The Short-Run Industry Supply Curve |
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286 | (1) |
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The Long-Run Industry Supply Curve |
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287 | (3) |
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Economics in Action: Baling In, Bailing Out |
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290 | (3) |
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The Cost of Production and Efficiency in Long-Run Equilibrium |
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292 | (1) |
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293 | (2) |
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Business Case: The Find Finds the Cheapest Price |
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295 | (1) |
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296 | (5) |
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301 | (28) |
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Everybody Must Get Stones |
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301 | (1) |
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Module 28 Monopoly in Practice |
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302 | (9) |
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The Monopolist's Demand Curve and Marginal Revenue |
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302 | (4) |
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The Monopolist's Profit-Maximizing Output and Price |
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306 | (1) |
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Monopoly versus Perfect Competition |
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306 | (1) |
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Monopoly: The General Picture |
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307 | (1) |
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Economics in Action: Shocked by the High Price of Electricity |
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308 | (1) |
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309 | (2) |
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Module 29 Monopoly and Public Policy |
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311 | (6) |
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Welfare Effects of Monopoly |
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311 | (1) |
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312 | (1) |
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Dealing with a Natural Monopoly |
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313 | (2) |
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313 | (1) |
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313 | (2) |
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Must Monopoly Be Controlled? |
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315 | (1) |
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Economics in Action: Chained by Your Cable |
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315 | (1) |
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316 | (1) |
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Module 30 Price Discrimination |
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317 | (12) |
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Price Discrimination Defined |
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317 | (1) |
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The Logic of Price Discrimination |
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318 | (1) |
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Price Discrimination and Elasticity |
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319 | (1) |
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Perfect Price Discrimination |
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320 | (2) |
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Economics in Action: Sales, Factory Outlets, and Ghost Cities |
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322 | (1) |
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323 | (1) |
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Business Case: Newly Emerging Markets: A Diamond Monopolist's Best Friend |
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324 | (1) |
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325 | (4) |
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Section 11 Imperfect Competition |
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329 | (42) |
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Illegal and Legal Practices |
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329 | (1) |
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330 | (5) |
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Interdependence and Oligopoly |
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330 | (1) |
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331 | (2) |
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331 | (1) |
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Collusion and Competition |
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332 | (1) |
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Economics in Action: Bitter Chocolate? |
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333 | (1) |
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334 | (1) |
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335 | (8) |
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335 | (3) |
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335 | (3) |
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Economics in Action: Prisoners of the Arms Race |
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338 | (3) |
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Overcoming the Prisoners' Dilemma: Repeated Interaction and Tacit Collusion |
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339 | (2) |
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341 | (2) |
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Module 33 Oligopoly in Practice |
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343 | (6) |
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343 | (1) |
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Tacit Collusion and Price Wars |
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344 | (2) |
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Economics in Action: The Price Wars of Christmas |
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346 | (1) |
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Product Differentiation and Price Leadership |
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346 | (1) |
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How Important Is Oligopoly? |
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347 | (1) |
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348 | (1) |
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Module 34 Monopolistic Competition |
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349 | (9) |
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Understanding Monopolistic Competition |
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349 | (4) |
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Monopolistic Competition in the Short Run |
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350 | (1) |
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Monopolistic Competition in the Long Run |
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351 | (2) |
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Economics in Action: The Housing Bust and the Demise of the 6% Commission |
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353 | (1) |
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Monopolistic Competition versus Perfect Competition |
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354 | (2) |
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Price, Marginal Cost, and Average Total Cost |
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354 | (1) |
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Is Monopolistic Competition Inefficient? |
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355 | (1) |
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356 | (2) |
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Module 35 Product Differentiation and Advertising |
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358 | (13) |
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How Firms Differentiate Their Products |
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358 | (2) |
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Differentiation by Style or Type |
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359 | (1) |
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Differentiation by Location |
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359 | (1) |
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Differentiation by Quality |
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359 | (1) |
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Economics in Action: Any Color, So Long As It's Black |
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360 | (1) |
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Controversies About Product Differentiation |
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360 | (3) |
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361 | (1) |
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362 | (1) |
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363 | (1) |
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Business Case: Virgin Atlantic Blows the Whistle or Blows It? |
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364 | (1) |
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365 | (6) |
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Section 12 Market Failure and the Role of Government |
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371 | (52) |
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371 | (1) |
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372 | (7) |
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Externalities: An Overview |
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372 | (1) |
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The Economics of Pollution |
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372 | (3) |
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Costs and Benefits of Pollution |
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373 | (1) |
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Pollution: An External Cost |
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374 | (1) |
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Economics in Action: Talking, Texting, and Driving |
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375 | (1) |
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The Inefficiency of Excess Pollution |
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376 | (1) |
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Private Solutions to Externalities |
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376 | (1) |
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377 | (2) |
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Module 37 Externalities and Public Policy |
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379 | (10) |
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Policies Toward Pollution |
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379 | (5) |
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379 | (1) |
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380 | (2) |
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Tradable Emissions Permits |
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382 | (2) |
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Economics in Action: Cap and Trade |
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384 | (1) |
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384 | (2) |
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Preserved Farmland: An External Benefit |
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385 | (1) |
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Positive Externalities in the Modern Economy |
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386 | (1) |
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386 | (1) |
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387 | (2) |
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Module 38 Public Goods and Common Resources |
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389 | (11) |
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Private Goods---and Others |
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389 | (3) |
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389 | (1) |
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Why Markets Can Supply Only Private Goods Efficiently |
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390 | (2) |
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392 | (3) |
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392 | (1) |
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How Much of a Public Good Should Be Provided? |
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393 | (2) |
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Economics in Action: Voting as a Public Good |
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395 | (1) |
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395 | (2) |
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395 | (1) |
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The Efficient Use and Maintenance of a Common Resource |
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396 | (1) |
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Artificially Scarce Goods |
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397 | (1) |
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398 | (2) |
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Module 39 The Economics of the Welfare State |
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400 | (23) |
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Poverty, Inequality, and Public Policy |
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400 | (6) |
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The Logic of the Welfare State |
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400 | (1) |
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401 | (3) |
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404 | (2) |
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406 | (1) |
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Economics in Action: Long-Term Trends in Income Inequality in the United States |
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406 | (2) |
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408 | (2) |
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408 | (1) |
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Social Security and Unemployment Insurance |
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409 | (1) |
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The Effects of the Welfare State on Poverty and Inequality |
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409 | (1) |
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Health Care in the United States |
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410 | (2) |
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The Need for Health Insurance |
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411 | (1) |
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411 | (1) |
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The Debate over the Welfare State |
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412 | (1) |
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Problems with the Welfare State |
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412 | (1) |
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The Politics of the Welfare State |
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413 | (1) |
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413 | (2) |
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Business Case: A Tale of Two Research Clusters |
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415 | (1) |
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415 | (8) |
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Section 13 Factor Markets and the Distribution of income |
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423 | (30) |
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423 | (1) |
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424 | (8) |
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The Economy's Factors of Production |
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424 | (1) |
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The Factors of Production |
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424 | (1) |
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Why Factor Prices Matter: The Allocation of Resources |
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424 | (1) |
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Factor Incomes and the Distribution of Income |
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425 | (1) |
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Economics in Action: The Factor Distribution of Income in the United States |
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425 | (1) |
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Marginal Productivity and Factor Demand |
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426 | (5) |
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Value of the Marginal Product |
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426 | (1) |
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Value of the Marginal Product and Factor Demand |
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426 | (3) |
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Shifts of the Factor Demand Curve |
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429 | (2) |
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431 | (1) |
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Module 41 Marginal Productivity Theory |
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432 | (8) |
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The Marginal Productivity Theory of Income Distribution |
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432 | (1) |
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Economics in Action: Help Wanted! |
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433 | (1) |
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Is the Marginal Productivity Theory of Income Distribution Really True? |
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434 | (4) |
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Wage Disparities in Practice |
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434 | (1) |
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Marginal Productivity and Wage Inequality |
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434 | (2) |
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436 | (1) |
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437 | (1) |
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437 | (1) |
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So Does Marginal Productivity Theory Work? |
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438 | (1) |
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438 | (2) |
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Module 42 The Market for Labor |
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440 | (13) |
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440 | (3) |
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440 | (1) |
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441 | (2) |
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Shifts of the Labor Supply Curve |
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443 | (1) |
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Economics in Action: The Overworked American? |
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444 | (1) |
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Equilibrium in the Labor Market |
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444 | (3) |
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When the Product Market Is Not Perfectly Competitive |
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444 | (2) |
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When the Labor Market Is Not Perfectly Competitive |
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446 | (1) |
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447 | (1) |
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Business Case: Alta Gracia: Can Fair Trade Work? |
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448 | (1) |
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449 | (4) |
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Section 14 Additional Topics in Microeconomics |
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453 | (1) |
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Module 43 The Cost-Minimizing Input Combination |
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454 | (5) |
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Alternative Input Combinations |
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454 | (1) |
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Substitutes and Complements in Factor Markets |
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455 | (1) |
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Determining the Optimal Input Mix |
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455 | (2) |
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455 | (1) |
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The Cost-Minimization Rule |
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456 | (1) |
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457 | (2) |
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Module 44 The Time Value of Money |
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459 | (6) |
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The Concept of Present Value |
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|
459 | (3) |
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Borrowing, Lending, and Interest |
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|
459 | (1) |
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460 | (2) |
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462 | (1) |
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Economics in Action: How Big Is That Jackpot, Anyway? |
|
|
463 | (1) |
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464 | (1) |
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Module 45 The Economics of Information |
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|
465 | (1) |
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Private Information: What You Don't Know Can Hurt You |
|
|
465 | (1) |
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Adverse Selection: The Economics of Lemons |
|
|
466 | (1) |
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|
467 | (2) |
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|
469 | (1) |
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|
470 | |
Appendix A: Graphs in Economics |
|
1 | (1) |
Glossary |
|
1 | (1) |
Solutions to Module Review Questions |
|
1 | (1) |
Index |
|
1 | |