Ever since Edwin Mansfield pioneered the popular theory-and-applicationapproach with the First Edition of Microeconomics, the text has been aperennial leader in the intermediate microeconomics course field.Starting with the Tenth Edition and continuing with the Eleventh,co-author Gary Yohe has thoroughly revised the text while retaining itstraditional strengths. Discussions remain accurate and clear, makinguse of engaging examples that draw on real-world applications tomotivate the presentation of theory. This revitalized classic promisesto continue to please instructors and their students.
The late Edwin Mansfield was for many years a distinguished professor of economics at the University of Pennsylvania. He was an internationally recognized expert in the economics of technology and industrial organization. His numerous texts, all published by W.W. Norton, have sold millions of copies around the world. In 1979, when Sino-American scientific agreements were finally reached, Mansfield was the first American economist to lecture in the People's Republic of China.