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Milady's The Clinical Esthetician: An Insiders Guide to Succeeding in a Medical Office [Mīkstie vāki]

  • Formāts: Paperback / softback, 312 pages, height x width x depth: 231x185x20 mm, weight: 635 g
  • Izdošanas datums: 16-Jul-2003
  • Izdevniecība: Delmar Cengage Learning
  • ISBN-10: 1401817882
  • ISBN-13: 9781401817886
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  • Formāts: Paperback / softback, 312 pages, height x width x depth: 231x185x20 mm, weight: 635 g
  • Izdošanas datums: 16-Jul-2003
  • Izdevniecība: Delmar Cengage Learning
  • ISBN-10: 1401817882
  • ISBN-13: 9781401817886
Citas grāmatas par šo tēmu:
This textbook for beauty operators interested in establishing a practice within a medical setting begins with the practical considerations of communication, business planning, office politics, and adherence to regulations, then describes treatments for particular skin care conditions and pre- and post-operative care. Color photographs support the text. Annotation (c) Book News, Inc., Portland, OR (booknews.com)

Milady's The Clinical Esthetician: An Insider's Guide to Succeeding in a Medical Office is a guide to working with and for a physician in a medical setting, managing a skin care business. It offers in-depth methods for problem solving practical matters such as building a business plan, buying and selling products, dealing with office politics, tried and true treatments, and protocols, while increasing profit. Deitz depicts how a practioner can become a liasion between patient and doctor, offering a valuable service to the relationship, while building a prosperous business. In addition, topics such as Office Politics and Rules and Regulations are covered. Case studies are included, as well as chapters on handling difficult patients and situations.

Section 1 Communication
Chapter 1 Getting Started
Introduction
2(1)
Building the Relationship
2(1)
Communication with a Purpose
3(2)
Building Trust
5(1)
Responsibility with Communication
6(1)
Summary
7(1)
Frequently Asked Questions
7(2)
Chapter 2 Consultation and Office Visits
Introduction
9(1)
Prepare for the Consultation
9(1)
Seven Steps to a Good Consultation
10(8)
Record Maintenance
18(1)
Summary
18(1)
Frequently Asked Questions
18(2)
Chapter 3 Physician Referral, Patient Selection, and Computer Imaging
Introduction
20(1)
When to Bring the Physician into the Skin Care Consultation
20(1)
What Do People Look for in a Prospective Physician?
21(2)
Physician-Patient Match
23(1)
Patient Selection
24(1)
Computer Imaging
24(4)
Summary
28(1)
Frequently Asked Questions
28(2)
Section II The Business of the Practice
Chapter 4 The Business Plan
Introduction
30(1)
Clinical Esthetics as a Business
30(1)
The Business Plan
31(8)
Sample Business Plan
39(15)
Summary
54(1)
Frequently Asked Questions
54(1)
Chapter 5 Marketing Strategy
Introduction
55(1)
The Vehicles
55(6)
The Message
61(1)
Target Audience
62(2)
Summary
64(1)
Frequently Asked Questions
64(2)
Chapter 6 Handling the Product
Introduction
66(1)
The Pricing of Products
66(2)
The Pricing of Services
68(1)
Merchandising
69(1)
Summary
70(1)
Frequently Asked Questions
70(3)
Chapter 7 Selling and Healthy Sales Practices
Introduction
73(1)
Selling Products and Services in a Medical Setting
73(4)
Retaining the Client
77(1)
Simple Strategies for Successfully Running the Business of Your Practice
78(1)
The Best Policy
79(1)
Summary
80(1)
Frequently Asked Questions
81(3)
Section III Territories and Office Relations
Chapter 8 Acknowledging Office Politics
Introduction
84(1)
Office Politics
84(1)
Learn Office or Corporate Culture Before Accepting a Position
85(2)
Nepotism in the Medical Practice
87(1)
Know and Report to Your Immediate Supervisor
87(1)
Conflicts about Commission
88(1)
Summary
89(1)
Frequently Asked Questions
89(2)
Chapter 9 Territories and Roles Defined
Introduction
91(1)
The Roles and Legal Consequences
91(3)
Summary
94(2)
Frequently Asked Questions
96(1)
Chapter 10 Survive Office Politics and Hierarchy-and Learn to Thrive
Introduction
97(1)
Strategies for Thriving in a Medical Office
97(3)
Ten Most Commonly Asked Questions by Estheticians
100(10)
Section IV Rules and Regulations Legal and Mandatory Systems
Chapter 11 Ethics, Risk Management, and Insurance
Introduction
110(1)
Ethics
110(3)
Risk Management
113(3)
Liability Insurance
116(1)
Summary
117(1)
Frequently Asked Questions
117(1)
Chapter 12 OSHA Made Simple
Introduction
118(1)
Bloodborne Pathogens Standard
118(2)
Potential Hazards for an Esthetician Practicing in a Medical Office
120(1)
Basic Guidelines for the Esthetician Practicing in a Medical Facility
121(2)
OSHA Inspections
123(1)
Summary
124(1)
Frequently Asked Questions
124(2)
Chapter 13 Medical Chart Writing
Introduction
126(1)
Medical Documentation
126(1)
Four Basic Types of Chart Writing
127(2)
Abbreviations; Symbols; and Identifying Head, Neck, and Chest Regions
129(1)
Mistakes and Chart-Writing Etiquette
130(1)
Confidentiality
130(4)
Summary
134(1)
Frequently Asked Questions
134(2)
Section V Skin Conditions and Treatments
Chapter 14 Skin Conditions
Introduction
136(1)
Physician-Treated Conditions
137(5)
Esthetician-Treated Conditions
142(2)
Instruments Used to Assess Skin Conditions for Treatment
144(5)
Case Studies 148 Summary
149(1)
Frequently Asked Questions
149(1)
Chapter 15 Tried-and-True Treatments
Introduction
150(1)
Informed Consent
151(1)
Skin Type-Specific Home-Care Protocols and In-Office Treatments
152(8)
Actinic Keratosis
160(3)
Rosacea
163(4)
Summary
167(1)
Frequently Asked Questions
167(1)
Chapter 16 Treatments, Home Care, and Self-Care for Health-Compromised Clients
Introduction
168(1)
Lupus
169(1)
Cancer
170(3)
Bleeding Disorders
173(2)
Parkinson's Disease
175(1)
Multiple Sclerosis
176(1)
Diabetes
177(2)
Communicable Diseases
179(2)
Summary
181(1)
Frequently Asked Questions
181(1)
Chapter 17 Pre- and Postoperative Care
Introduction
182(1)
Preoperative Care
182(1)
Postoperative Care
183(1)
Pre- and Postoperative Treatment Plans
183(1)
Laser Resurfacing
183(5)
Rhytidectomy (Face-Lift) and Forehead Lift
188(3)
Blepharoplasty (Eyelift)
191(2)
Liposculpture/Liposuction
193(1)
Summary
194(1)
Frequently Asked Questions
195(1)
Chapter 18 Standard Protocols for Peels
Introduction
196(1)
Glycolic Peel
197(2)
Jessner's Peel
199(2)
Salicylic Acid Peel or Beta-Hydroxy Peel (BHA)
201(3)
Microdermabrasion
204(2)
Enzymes
206(1)
Trichloracetic Acid or TCA Peel
207(2)
Summary
209(1)
Frequently Asked Questions
209(1)
Chapter 19 Small Procedures and Special Clinics
Introduction
210(1)
Injectibles
211(4)
Lip Augmentation
215(1)
Lasers and Laser Safety
216(2)
Photorejuvenation/Light Therapy
218(1)
Telangiectases/Laser Spider Vein Treatments
219(1)
Laser Hair Reduction
219(2)
Summary
221(1)
Frequently Asked Questions
221(3)
Section VI Individual Appearance Issues
Chapter 20 Camouflage Therapy and Cosmetic Support Introduction
224(9)
Basic Principles of Makeup Enhancement
225(1)
Individual Appearance Issues
225(1)
Short-Term Use of Camouflage Therapy
226(1)
Makeup Applications for Specific Cosmetic Procedures
227(2)
Long-Term Use of Camouflage Applications for Facial Disfigurement
229(2)
Summary
231(1)
Frequently Asked Questions
231(2)
Chapter 21 Think Multiculturally and in Living Color, the Big Business of Makeup, Micropigmentation
Introduction
233(1)
Build a Business Including All Skin Colors
234(1)
Products, Treatments, and Protocols Are Basically the Same for All Skin Shades
235(2)
The Business Side of Makeup
237(1)
Micropigmentation/Permanent Cosmetic Makeup
238(2)
Summary
240(1)
Frequently Asked Questions
240(1)
Chapter 22 Scientific Methodology and Case Studies
Introduction
241(1)
Use the Scientific Method 241 Case Studies
242(1)
Acne Profiles
243(9)
Laser Hair-Reduction Profile
252(2)
Dyschromias/Hyperpigmentation Profile
254(2)
Summary
256(1)
Frequently Asked Questions
256(2)
Section VII Handling Challenging Situations and Issues
Chapter 23 Handling Challenging People and Safety in the Workplace
Introduction
258(1)
Self-Abuse
259(1)
Signs of Trouble-Distress and Rudeness
260(1)
Drug Addiction and Untreated Mental Illnesses
260(1)
Disgruntled or Unhappy Patients
261(1)
Safety in the Workplace
262(2)
Sexual Harassment
264(1)
Domestic Violence
265(2)
Summary
267(1)
Frequently Asked Questions
267(2)
Chapter 24 Meeting the Challenges Within
Introduction
269(1)
Types of Situations that You May Encounter
269(2)
Codependence
271(1)
Interdependence
272(1)
Dealing with the Death of a Client
272(1)
Dealing with the Death of a Co-worker
273(1)
Stages of Dying and Death
273(1)
Summary
274(1)
Frequently Asked Questions
275(2)
Chapter 25 Self-Care for the Clinical Esthetician: Mind, Body, and Spirit
Introduction
277(1)
The Mind-Body-Spirit Connection
277(2)
Applying Mental, Physical, and Spiritual Care
279(11)
Summary
290(1)
Concluding Thoughts 291(2)
Glossary 293(10)
Bibliography 303(2)
Index 305