Section 1 Communication |
|
|
Chapter 1 Getting Started |
|
|
|
|
2 | (1) |
|
Building the Relationship |
|
|
2 | (1) |
|
Communication with a Purpose |
|
|
3 | (2) |
|
|
5 | (1) |
|
Responsibility with Communication |
|
|
6 | (1) |
|
|
7 | (1) |
|
Frequently Asked Questions |
|
|
7 | (2) |
|
Chapter 2 Consultation and Office Visits |
|
|
|
|
9 | (1) |
|
Prepare for the Consultation |
|
|
9 | (1) |
|
Seven Steps to a Good Consultation |
|
|
10 | (8) |
|
|
18 | (1) |
|
|
18 | (1) |
|
Frequently Asked Questions |
|
|
18 | (2) |
|
Chapter 3 Physician Referral, Patient Selection, and Computer Imaging |
|
|
|
|
20 | (1) |
|
When to Bring the Physician into the Skin Care Consultation |
|
|
20 | (1) |
|
What Do People Look for in a Prospective Physician? |
|
|
21 | (2) |
|
|
23 | (1) |
|
|
24 | (1) |
|
|
24 | (4) |
|
|
28 | (1) |
|
Frequently Asked Questions |
|
|
28 | (2) |
Section II The Business of the Practice |
|
|
Chapter 4 The Business Plan |
|
|
|
|
30 | (1) |
|
Clinical Esthetics as a Business |
|
|
30 | (1) |
|
|
31 | (8) |
|
|
39 | (15) |
|
|
54 | (1) |
|
Frequently Asked Questions |
|
|
54 | (1) |
|
Chapter 5 Marketing Strategy |
|
|
|
|
55 | (1) |
|
|
55 | (6) |
|
|
61 | (1) |
|
|
62 | (2) |
|
|
64 | (1) |
|
Frequently Asked Questions |
|
|
64 | (2) |
|
Chapter 6 Handling the Product |
|
|
|
|
66 | (1) |
|
|
66 | (2) |
|
|
68 | (1) |
|
|
69 | (1) |
|
|
70 | (1) |
|
Frequently Asked Questions |
|
|
70 | (3) |
|
Chapter 7 Selling and Healthy Sales Practices |
|
|
|
|
73 | (1) |
|
Selling Products and Services in a Medical Setting |
|
|
73 | (4) |
|
|
77 | (1) |
|
Simple Strategies for Successfully Running the Business of Your Practice |
|
|
78 | (1) |
|
|
79 | (1) |
|
|
80 | (1) |
|
Frequently Asked Questions |
|
|
81 | (3) |
Section III Territories and Office Relations |
|
|
Chapter 8 Acknowledging Office Politics |
|
|
|
|
84 | (1) |
|
|
84 | (1) |
|
Learn Office or Corporate Culture Before Accepting a Position |
|
|
85 | (2) |
|
Nepotism in the Medical Practice |
|
|
87 | (1) |
|
Know and Report to Your Immediate Supervisor |
|
|
87 | (1) |
|
Conflicts about Commission |
|
|
88 | (1) |
|
|
89 | (1) |
|
Frequently Asked Questions |
|
|
89 | (2) |
|
Chapter 9 Territories and Roles Defined |
|
|
|
|
91 | (1) |
|
The Roles and Legal Consequences |
|
|
91 | (3) |
|
|
94 | (2) |
|
Frequently Asked Questions |
|
|
96 | (1) |
|
Chapter 10 Survive Office Politics and Hierarchy-and Learn to Thrive |
|
|
|
|
97 | (1) |
|
Strategies for Thriving in a Medical Office |
|
|
97 | (3) |
|
Ten Most Commonly Asked Questions by Estheticians |
|
|
100 | (10) |
Section IV Rules and Regulations Legal and Mandatory Systems |
|
|
Chapter 11 Ethics, Risk Management, and Insurance |
|
|
|
|
110 | (1) |
|
|
110 | (3) |
|
|
113 | (3) |
|
|
116 | (1) |
|
|
117 | (1) |
|
Frequently Asked Questions |
|
|
117 | (1) |
|
Chapter 12 OSHA Made Simple |
|
|
|
|
118 | (1) |
|
Bloodborne Pathogens Standard |
|
|
118 | (2) |
|
Potential Hazards for an Esthetician Practicing in a Medical Office |
|
|
120 | (1) |
|
Basic Guidelines for the Esthetician Practicing in a Medical Facility |
|
|
121 | (2) |
|
|
123 | (1) |
|
|
124 | (1) |
|
Frequently Asked Questions |
|
|
124 | (2) |
|
Chapter 13 Medical Chart Writing |
|
|
|
|
126 | (1) |
|
|
126 | (1) |
|
Four Basic Types of Chart Writing |
|
|
127 | (2) |
|
Abbreviations; Symbols; and Identifying Head, Neck, and Chest Regions |
|
|
129 | (1) |
|
Mistakes and Chart-Writing Etiquette |
|
|
130 | (1) |
|
|
130 | (4) |
|
|
134 | (1) |
|
Frequently Asked Questions |
|
|
134 | (2) |
Section V Skin Conditions and Treatments |
|
|
Chapter 14 Skin Conditions |
|
|
|
|
136 | (1) |
|
Physician-Treated Conditions |
|
|
137 | (5) |
|
Esthetician-Treated Conditions |
|
|
142 | (2) |
|
Instruments Used to Assess Skin Conditions for Treatment |
|
|
144 | (5) |
|
|
149 | (1) |
|
Frequently Asked Questions |
|
|
149 | (1) |
|
Chapter 15 Tried-and-True Treatments |
|
|
|
|
150 | (1) |
|
|
151 | (1) |
|
Skin Type-Specific Home-Care Protocols and In-Office Treatments |
|
|
152 | (8) |
|
|
160 | (3) |
|
|
163 | (4) |
|
|
167 | (1) |
|
Frequently Asked Questions |
|
|
167 | (1) |
|
Chapter 16 Treatments, Home Care, and Self-Care for Health-Compromised Clients |
|
|
|
|
168 | (1) |
|
|
169 | (1) |
|
|
170 | (3) |
|
|
173 | (2) |
|
|
175 | (1) |
|
|
176 | (1) |
|
|
177 | (2) |
|
|
179 | (2) |
|
|
181 | (1) |
|
Frequently Asked Questions |
|
|
181 | (1) |
|
Chapter 17 Pre- and Postoperative Care |
|
|
|
|
182 | (1) |
|
|
182 | (1) |
|
|
183 | (1) |
|
Pre- and Postoperative Treatment Plans |
|
|
183 | (1) |
|
|
183 | (5) |
|
Rhytidectomy (Face-Lift) and Forehead Lift |
|
|
188 | (3) |
|
|
191 | (2) |
|
Liposculpture/Liposuction |
|
|
193 | (1) |
|
|
194 | (1) |
|
Frequently Asked Questions |
|
|
195 | (1) |
|
Chapter 18 Standard Protocols for Peels |
|
|
|
|
196 | (1) |
|
|
197 | (2) |
|
|
199 | (2) |
|
Salicylic Acid Peel or Beta-Hydroxy Peel (BHA) |
|
|
201 | (3) |
|
|
204 | (2) |
|
|
206 | (1) |
|
Trichloracetic Acid or TCA Peel |
|
|
207 | (2) |
|
|
209 | (1) |
|
Frequently Asked Questions |
|
|
209 | (1) |
|
Chapter 19 Small Procedures and Special Clinics |
|
|
|
|
210 | (1) |
|
|
211 | (4) |
|
|
215 | (1) |
|
|
216 | (2) |
|
Photorejuvenation/Light Therapy |
|
|
218 | (1) |
|
Telangiectases/Laser Spider Vein Treatments |
|
|
219 | (1) |
|
|
219 | (2) |
|
|
221 | (1) |
|
Frequently Asked Questions |
|
|
221 | (3) |
Section VI Individual Appearance Issues |
|
|
Chapter 20 Camouflage Therapy and Cosmetic Support Introduction |
|
|
224 | (9) |
|
Basic Principles of Makeup Enhancement |
|
|
225 | (1) |
|
Individual Appearance Issues |
|
|
225 | (1) |
|
Short-Term Use of Camouflage Therapy |
|
|
226 | (1) |
|
Makeup Applications for Specific Cosmetic Procedures |
|
|
227 | (2) |
|
Long-Term Use of Camouflage Applications for Facial Disfigurement |
|
|
229 | (2) |
|
|
231 | (1) |
|
Frequently Asked Questions |
|
|
231 | (2) |
|
Chapter 21 Think Multiculturally and in Living Color, the Big Business of Makeup, Micropigmentation |
|
|
|
|
233 | (1) |
|
Build a Business Including All Skin Colors |
|
|
234 | (1) |
|
Products, Treatments, and Protocols Are Basically the Same for All Skin Shades |
|
|
235 | (2) |
|
The Business Side of Makeup |
|
|
237 | (1) |
|
Micropigmentation/Permanent Cosmetic Makeup |
|
|
238 | (2) |
|
|
240 | (1) |
|
Frequently Asked Questions |
|
|
240 | (1) |
|
Chapter 22 Scientific Methodology and Case Studies |
|
|
|
|
241 | (1) |
|
Use the Scientific Method 241 Case Studies |
|
|
242 | (1) |
|
|
243 | (9) |
|
Laser Hair-Reduction Profile |
|
|
252 | (2) |
|
Dyschromias/Hyperpigmentation Profile |
|
|
254 | (2) |
|
|
256 | (1) |
|
Frequently Asked Questions |
|
|
256 | (2) |
Section VII Handling Challenging Situations and Issues |
|
|
Chapter 23 Handling Challenging People and Safety in the Workplace |
|
|
|
|
258 | (1) |
|
|
259 | (1) |
|
Signs of Trouble-Distress and Rudeness |
|
|
260 | (1) |
|
Drug Addiction and Untreated Mental Illnesses |
|
|
260 | (1) |
|
Disgruntled or Unhappy Patients |
|
|
261 | (1) |
|
|
262 | (2) |
|
|
264 | (1) |
|
|
265 | (2) |
|
|
267 | (1) |
|
Frequently Asked Questions |
|
|
267 | (2) |
|
Chapter 24 Meeting the Challenges Within |
|
|
|
|
269 | (1) |
|
Types of Situations that You May Encounter |
|
|
269 | (2) |
|
|
271 | (1) |
|
|
272 | (1) |
|
Dealing with the Death of a Client |
|
|
272 | (1) |
|
Dealing with the Death of a Co-worker |
|
|
273 | (1) |
|
Stages of Dying and Death |
|
|
273 | (1) |
|
|
274 | (1) |
|
Frequently Asked Questions |
|
|
275 | (2) |
|
Chapter 25 Self-Care for the Clinical Esthetician: Mind, Body, and Spirit |
|
|
|
|
277 | (1) |
|
The Mind-Body-Spirit Connection |
|
|
277 | (2) |
|
Applying Mental, Physical, and Spiritual Care |
|
|
279 | (11) |
|
|
290 | (1) |
Concluding Thoughts |
|
291 | (2) |
Glossary |
|
293 | (10) |
Bibliography |
|
303 | (2) |
Index |
|
305 | |