Describes a technique designed to develop creative thinking and provide a mechanism for organizing projects, breaking writer's block, and brainstorming
Foreword xv Michael J. Gelb Introduction: Mouse Diapers and Rainbows 1(6) Section One---Understanding the Brain and Creativity The Minds Unknown Potential 7(14) Pattern Recognition 8(2) Mind as a Jelly Dish 10(1) One Brain or Two? 11(3) Memory...How Much? Where? 14(7) Creativity---Within Each of Us 21(18) Creativity---What Is It? 22(2) Your Untapped Creativity 24(2) Traits of Creative People 26(3) The Creativity Process 29(1) Blocks to Creativity 29(3) Overcoming Rejection 32(1) For Me to Be More Creative... 33(1) Exercises 34(5) Section Two---Techniques of Mindmapping Mindmapping: Whole Brain Thinking Technique 39(20) Mindmapping Applications 41(1) Mindmapping Elements 42(3) Getting Started 45(4) Additional Tips 49(1) Exercises 50(1) Adding Color, Music and Images 51(1) Color Activates the Brain 52(1) Images and Symbols---Brain Shorthand 53(1) Music Increases Right Brain Activity 53(1) Exercises 53(6) Section Three---Applications of Mindmapping Writing Can Be Easy, Effortless and Enjoyable 59(20) Letting Go 61(2) Exercise 63(1) Business Writing ... Putting Yourself Ahead of the Pack 64(1) Step One: Listen 65(2) Step Two: Organize 67(1) Know Your Audience 68(1) Step Three: Telegraph 68(1) 3 Maxims of Business Writing 69(1) Headlines Should Pack Meaning 70(1) Visuals Sell Your Message 71(1) Short Is Best 71(1) Jargon and Acronyms Can Be Useful or Deadly 72(1) Format Should Fit the Function 72(1) Memos 73(1) Avoid Sexism 73(1) Humor 74(1) Readability, Please 75(1) Revise, Edit, Revise 76(1) Endings Should Reinforce the Message 76(3) Better Project Management 79(16) Five Minutes to Organization 80(2) Organize and Implement Group Projects 82(4) Exercises 86(1) Mindmapping Your Goals 87(1) Perspective and Success 88(1) Goal-Mapping Process 89(1) The Process 90(5) Brainstorming and Beyond 95(8) Enhanced Brainstorming 97(2) Mindmapping and Brainstorming 99(1) Individual Brainstorming 100(1) Exercises 100(3) Managing Meetings 103(10) Recognizing Hidden Agendas 104(1) Mapping Meeting Goals 105(1) Meeting Management 106(1) Managing Decisions 107(2) Power Meetings 109(1) Exercises 110(3) Whole Brain ``To Do Lists 113(8) Why Dont ``To Do Lists Work? 114(1) A Better Way: ``To Do Maps 115(3) Benefits of the ``To Do Map 118(1) Phone List Maps 118(3) Presentation Power 121(16) Statement of Purpose 122(1) How to Improve Attention and Memory 123(4) Organizing Your Presentation 127(1) The Big Idea 128(1) Visual Aids Strengthen Your Message 129(1) Exercises 130(1) Audiovisual Dos and Donts 131(6) Improving Learning Skills 137(10) Listening---The Untaught Skill 140(2) Improving Memory with Note Taking 142(5) Mindmapping for Personal Growth 147(16) Journal Process 150(1) Discovering Our Values 150(8) Exercises 158(1) Dream Log 159(4) Conclusion 163(2) Resources 165(4) Bibliography 169
