Atjaunināt sīkdatņu piekrišanu

Multimodality and Genre: A Foundation for the Systematic Analysis of Multimodal Documents [Hardback]

4.00/5 (2 ratings by Goodreads)
  • Formāts: Hardback, 312 pages, height x width: 216x140 mm, weight: 573 g, XIX, 312 p., 1 Hardback
  • Izdošanas datums: 17-Apr-2008
  • Izdevniecība: Palgrave Macmillan
  • ISBN-10: 0230002560
  • ISBN-13: 9780230002562
Citas grāmatas par šo tēmu:
  • Hardback
  • Cena: 91,53 €*
  • * ši ir gala cena, t.i., netiek piemērotas nekādas papildus atlaides
  • Standarta cena: 107,69 €
  • Ietaupiet 15%
  • Grāmatu piegādes laiks ir 3-4 nedēļas, ja grāmata ir uz vietas izdevniecības noliktavā. Ja izdevējam nepieciešams publicēt jaunu tirāžu, grāmatas piegāde var aizkavēties.
  • Daudzums:
  • Ielikt grozā
  • Piegādes laiks - 4-6 nedēļas
  • Pievienot vēlmju sarakstam
Multimodality and Genre: A Foundation for the Systematic Analysis of Multimodal DocumentsPalielināt
  • Formāts: Hardback, 312 pages, height x width: 216x140 mm, weight: 573 g, XIX, 312 p., 1 Hardback
  • Izdošanas datums: 17-Apr-2008
  • Izdevniecība: Palgrave Macmillan
  • ISBN-10: 0230002560
  • ISBN-13: 9780230002562
Citas grāmatas par šo tēmu:
Permanent link: https://www.kriso.lv/db/9780230002562.html
Keywords:
This book presents the first systematic, corpus-based, and theoretically rigorous approach to the description and analysis of multimodal documents.


Analysing Multimodal Documents presents the first systematic, corpus-based, and theoretically rigorous approach to the description and analysis of multimodal documents. John Bateman introduces researchers and advanced students to a linguistically-based method of analysis that shows how different modes of expression--including language, rhetoric, images, typography, colour and space--go together to make up a document with a recognizable genre. The author draws upon both academic research and concrete experience of how designers and production teams put documents together.

Recenzijas

'If you have never read a book on multimodality, or plan on reading just one book, Bateman's Multimodality and Genre is the book I'd recommend. It ably reviews the work that has revolutionised discourse analysis around the world and reconstructs its foundations in a way that is enabling multimodal discourse analysis to move forward on a principled footing.' - James Martin, University of Sydney, Australia





'Multimodality and Genre is an asset to any communication, language and media studies course. The ease with which he treats this highly complex matter and the exceptionally well devised structure of the book make it an ideal reading for advanced courses.' Marion G. Müller, Jacobs University Bremen, Germany

List of Tables ix
List of Figures xi
Acknowledgements xvii
Preface xix
1 Introduction: Four Whys and a How 1
1.1 Learning to walk: framing issues and analytic focus
3
1.1.1 Why multimodality?
3
1.1.2 Why 'documents' 9
7
1.1.3 Why genre?
9
1.1.4 Why analysis?
11
1.2 How can we analyse multimodal documents?
13
1.2.1 An orientation for analysis: empirical linguistics
14
1.2.2 A framework for empirical analysis: the GeM model
15
1.2.3 Structure of the book
19
2 Multimodal Documents and their Components 21
2.1 Starting points: how to find document parts?
24
2.2 The page as an object of interpretation
27
2.2.1 Interpretation within document design
28
2.2.2 Multimodal linguistics
38
2.3 The page as object of perception
57
2.4 Page as signal
65
2.5 The Page as object of production
74
2.5.1 Describing a page for design
75
2.5.2 Describing a page for rendering
85
2.5.3 Producing a page from intentions: automatic document generation
91
2.6 Combining viewpoints on document parts
103
3 The GeM Model: Treating the Multimodal Page as a Multilayered Semiotic Artefact 107
3.1 The GeM Model: the base layer
110
3.2 The GeM presentation layers: the layout base
115
3.2.1 Layout segmentation: identification of layout units
116
3.2.2 Realisation information
117
3.2.3 Layout structure
121
3.3 A more complicated example of layout analysis
129
3.3.1 The parts of the Louvre
130
3.3.2 The layout of the Louvre
134
3.4 Conclusion
142
4 The Rhetorical Organisation of Multimodal Documents 143
4.1 Rhetoric and multimodal documents: our starting points
144
4.2 A brief introduction to Rhetorical Structure Theory
146
4.2.1 The RST rhetorical relations
147
4.2.2 The RST rhetorical structure
150
4.3 The move to multimodal RST: the GeM rhetorical layer
151
4.3.1 Andre's extension of RST
152
4.3.2 Problems with traditional multimodal RST
155
4.3.3 Multimodal relationals: subnuclear elaboration
160
4.4 Example analyses: rhetorical relations between layout units
163
4.4.1 Mismatches between layout structure and intended rhetorical structure
166
4.4.2 Explaining how to use a telephone
171
4.5 Conclusion
174
5 Multimodal Documents and Genre 177
5.1 Perspectives on genre
183
5.1.1 Genre as social semiotic
184
5.1.2 Genre as social action
188
5.1.3 Genre: the need for fine-grained descriptions
194
5.2 The move to multimodal genre
196
5.2.1 Multimodal moves within linguistic and rhetorical approaches to genre
197
5.2.2 Moving in on genre from the visual
201
5.2.3 Cybergenres: a brief critique
209
5.3 Representing genre
217
5.3.1 Genre typology
219
5.3.2 Genre topology
223
5.4 The multimodal genre space
225
5.5 Illustrations of genre: tracking change
229
5.5.1 Field guides across time
229
5.5.2 Wildlife fact files across time
240
5.6 Discussion and conclusion
246
6 Building Multimodal Document Corpora: the State of the Art 249
6.1 Corpus-based linguistics
250
6.2 The origin and representation of annotated corpora
252
6.2.1 Annotated corpora: early days
252
6.2.2 Applying XML to corpus design
254
6.2.3 Annotation problems with complex data
260
6.3 The move to multimodal corpora
264
6.4 The GeM model as a corpus annotation scheme
267
6.5 Conclusions and recommendations
272
7 Conclusions and Outlook: What Next? 273
Bibliography 279
Author Index 301
Subject Index 307
JOHN BATEMAN is Professor of English Linguistics at the University of Bremen, Germany.