List of Contributors |
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xi | |
Foreword |
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xiii | |
1 Facial Anatomy and Patient Evaluation |
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1 | (18) |
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1 | (1) |
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1.2 Anatomy of Facial Skin |
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1 | (1) |
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1.3 Anatomy of the Superficial Fat Compartments |
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2 | (1) |
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1.4 Anatomy of the Facial Fasciae |
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3 | (2) |
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1.5 Anatomy of the Facial Mimetic Muscles |
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5 | (2) |
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1.6 Anatomy of the Deep Facial Fat Compartments |
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7 | (1) |
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1.7 Anatomy of the Ligamentous Structures (Retaining Ligaments) of the Face |
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8 | (2) |
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1.8 The Blood Supply of the Face |
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10 | (1) |
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10 | (3) |
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1.10 Patient Selection, Assessment, Records |
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13 | (1) |
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1.11 Patient Selection and Assessment |
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14 | (1) |
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1.12 Treatment Sequencing |
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15 | (1) |
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16 | (3) |
2 Neurotoxins: The Cosmetic Use of Botulinum Toxin A |
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19 | (28) |
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2.1 Botulinum Neurotoxins Introduction |
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19 | (1) |
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2.2 Botulinum Toxins Physiology and Characteristics |
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20 | (1) |
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2.3 Manufacturing Process |
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20 | (4) |
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24 | (17) |
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2.4.1 Age of Patient Treated |
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25 | (1) |
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2.4.2 Storage and Preparation of BoNTA |
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26 | (2) |
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2.4.3 Patient Preparation and General Injection Tips |
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28 | (2) |
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2.4.4 Treatment Recommendations for Specific Areas |
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30 | (17) |
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30 | (2) |
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32 | (1) |
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2.4.4.3 Crow's Feet-Lateral Orbital Lines |
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32 | (3) |
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2.4.4.4 Indirect Browlift |
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35 | (1) |
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2.4.4.5 Correcting Brow Asymmetry |
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35 | (1) |
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2.4.4.6 Other Midface Techniques: Bunny Lines |
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36 | (1) |
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2.4.4.7 Perioral Modifications with BoNTA |
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36 | (3) |
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2.4.4.8 Treatment of Platysmal Bands |
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39 | (2) |
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2.5 Treating Facial Asymmetries Secondary to Muscle Paralysis |
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41 | (1) |
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2.6 Post-treatment Recommendations and Complications |
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41 | (1) |
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42 | (1) |
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43 | (4) |
3 Cosmetic Fillers |
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47 | (16) |
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3.1 History of Cosmetic Fillers |
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47 | (4) |
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3.1.1 Emergence of Autologous Fillers |
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48 | (1) |
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3.1.2 Emergence of Non-autologous Fillers |
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48 | (3) |
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49 | (1) |
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49 | (1) |
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49 | (1) |
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3.1.2.4 Polymethylmethacrylate (PMMA) |
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49 | (1) |
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50 | (1) |
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3.1.2.6 Dextran Beads in Hyaluronic Acid |
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50 | (1) |
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3.1.2.7 Poly-L-lactic Acid |
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50 | (1) |
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3.1.2.8 Calcium Hydroxylapatite |
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50 | (1) |
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3.1.2.9 Polyvinyl Microspheres Suspended in Polyacrylamide |
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51 | (1) |
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3.1.2.10 Polytetrafluoroethylene (PTFE) |
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51 | (1) |
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3.1.2.11 Polyoxyethylene and Polyoxypropylene |
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51 | (1) |
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51 | (2) |
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3.2.1 Biodegradable Facial Fillers |
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51 | (1) |
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3.2.2 Autologous and Allogeneic Facial Fillers |
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51 | (2) |
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3.2.3 Xenograft Facial Fillers |
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53 | (1) |
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3.2.4 Synthetic Facial Fillers |
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53 | (1) |
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3.2.5 Nonbiodegradable Facial Fillers |
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53 | (1) |
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53 | (2) |
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55 | (3) |
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58 | (3) |
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61 | (2) |
4 Hyaluronic Acid Dermal Fillers |
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63 | (8) |
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63 | (1) |
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63 | (1) |
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64 | (1) |
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64 | (1) |
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64 | (1) |
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65 | (1) |
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4.7 Reversibility of HA Fillers |
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65 | (1) |
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66 | (2) |
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66 | (1) |
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66 | (1) |
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66 | (1) |
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67 | (1) |
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4.9 Post-Injection Instructions |
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68 | (1) |
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4.10 Longevity of HA Fillers |
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68 | (1) |
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69 | (1) |
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69 | (2) |
5 Radiesse Calcium Hydroxylapatite Injectable Filler |
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71 | (4) |
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5.1 Treatment in Practice |
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72 | (2) |
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74 | (1) |
6 Pearls and Pitfalls of Neurotoxins and Facial Fillers |
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75 | (28) |
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6.1 Pearls and Pitfalls in Neurotoxin Use |
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75 | (1) |
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6.2 Neurotoxin Preparation and Storage |
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75 | (1) |
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6.3 Choice of Syringes and Needles |
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76 | (1) |
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6.4 Basic Injection Principles |
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77 | (1) |
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6.5 Specific Injection Pearls Based on Injection Site |
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78 | (9) |
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6.5.1 Glabellar Techniques |
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78 | (2) |
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6.5.2 Forehead Techniques |
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80 | (1) |
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6.5.3 Periorbital Techniques |
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81 | (2) |
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6.5.4 Treatment of Bunny Lines |
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83 | (1) |
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6.5.5 Depressor Anguli Oris Techniques |
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83 | (1) |
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6.5.6 Perioral Techniques |
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83 | (1) |
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6.5.7 Levator Labii Superioris alaeque Nasi |
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84 | (1) |
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6.5.8 Techniques for Chin Dimpling |
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85 | (1) |
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6.5.9 Treatment of Platysmal Bands |
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85 | (1) |
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6.5.10 Treatment for Masseter Hypertrophy |
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86 | (1) |
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6.6 Neurotoxin Complications |
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87 | (1) |
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6.7 Cosmetic Facial Fillers: Pearls and Pitfalls |
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88 | (3) |
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91 | (1) |
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92 | (1) |
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6.10 Specific Injection Pearls |
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92 | (7) |
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92 | (1) |
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92 | (1) |
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6.10.3 Labiomandibular Groove |
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93 | (1) |
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93 | (1) |
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6.10.5 Labiomental Groove |
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93 | (1) |
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6.10.6 Midface Volumization |
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94 | (2) |
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96 | (1) |
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97 | (1) |
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97 | (2) |
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6.11 Complications of Facial Fillers |
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99 | (3) |
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99 | (1) |
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99 | (1) |
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99 | (1) |
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100 | (1) |
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6.11.5 Calcium Hydroxylapatite |
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100 | (1) |
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100 | (1) |
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6.11.7 Granuloma Formation |
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100 | (1) |
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6.11.8 Vascular Compromise |
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100 | (2) |
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102 | (1) |
7 Building Your Practice |
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103 | (10) |
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7.1 Internet Marketing: What's in it for you? |
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103 | (1) |
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7.2 Promoting Your Practice: Formulating a Strategy |
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103 | (1) |
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7.3 Website Design Companies |
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104 | (1) |
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104 | (1) |
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104 | (1) |
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7.6 Website Design: Choosing a Designer |
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104 | (6) |
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7.6.1 Other Items to Consider when Choosing a Website Designer |
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105 | (1) |
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7.6.2 Designing Your Website |
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106 | (1) |
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7.6.2.1 Connect with the User |
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106 | (1) |
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7.6.2.2 Outside Perspective |
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106 | (1) |
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106 | (1) |
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7.6.2.4 Doctor Bios-How Important Are They? |
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106 | (1) |
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106 | (1) |
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7.6.2.6 Additional Features |
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107 | (1) |
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7.6.3 SEO: More on Search Engines |
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107 | (1) |
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7.6.3.1 Five Basic SEO Steps you can Take Yourself |
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107 | (1) |
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108 | (1) |
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7.6.3.3 SEO: When to Call in the Experts |
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108 | (1) |
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7.6.4 Online Ads: PPC with Google AdWords |
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108 | (1) |
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108 | (1) |
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7.6.5 Social Media: Getting Started |
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108 | (2) |
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7.6.5.1 The Three Es of Social Marketing |
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108 | (1) |
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7.6.5.2 How to Gain Followers |
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109 | (1) |
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109 | (1) |
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109 | (1) |
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109 | (1) |
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109 | (1) |
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110 | (1) |
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110 | (1) |
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7.7 Protecting Your Practice Online |
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110 | (1) |
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7.8 Internet Marketing: Measuring Your Progress |
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110 | (1) |
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7.9 Marketing Is Communication |
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110 | (1) |
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111 | (2) |
Index |
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113 | |