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E-grāmata: New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carlton Hotel Company

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  • Formāts: 224 pages
  • Izdošanas datums: 01-Jul-2008
  • Izdevniecība: McGraw-Hill Professional
  • Valoda: eng
  • ISBN-13: 9780071641630
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  • Formāts: 224 pages
  • Izdošanas datums: 01-Jul-2008
  • Izdevniecība: McGraw-Hill Professional
  • Valoda: eng
  • ISBN-13: 9780071641630
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A primer on leadership examines the five key principles behind the Ritz-Carlton Hotel Companys unparalleled success and customer service innovations. Readers will discover the five key principles behind the Ritz-Carlton Hotel Companys unparalleled success and customer service innovations, in a definitive primer on leadership by the best-selling author of The Starbucks Experience. 50,000 first printing. Discover the secrets of world-class leadership!When it comes to refined service and exquisite hospitality, one name stands high above the rest: The Ritz-Carlton Hotel Company. With ceaseless attention to every luxurious detail, the company has set the bar for creating memorable customer experiences in world-class settings. Now, for the first time, the leadership secrets behind the companys extraordinary success are revealed.The New Gold Standard takes you on an exclusive tour behind the scenes of The Ritz-Carlton Hotel Company. Granted unprecedented access to the companys executives, staff, and its award-winning Leadership Center training facilities, bestselling author Joseph Michelli explored every level of leadership within the organization. He emerged with the key principles leaders at any company can use to provide a customer experience unlike any other, such as:Understanding the ever-evolving needs of customersEmpowering employees by treating them with the utmost respectAnticipating customers unexpressed needs and concernsDeveloping and conducting an unsurpassed training regimenSharing engaging stories from the companys employees--from the corporate office and hotels around the globe--Michelli describes the innovative methods the company uses to create peerless guest experiences and explains how it constantly hones and improves them.The New Gold Standard weaves practical how-to advice, proven leadership tools, and the wisdom of experts to help you create and embed superior customer-service principles, processes, and practices in your own organization.
Foreword ix
SIMON F. COOPER, President,
The Ritz-Carlton Hotel Company, LLC
Acknowledgments xiii
1 The Ritz-Carlton Experience 1
PRINCIPLE 1 Define and Refine
2 Set the Foundation: Communicating Core Identity and Culture
19
3 Be Relevant
44
PRINCIPLE 2 Empower through Trust
4 Select—Don't Hire
73
5 It's a Matter of Trust
94
PRINCIPLE 3 It's Not about You
6 Build a Business Focused on Others
119
7 Support Frontline Empathy
146
PRINCIPLE 4 Deliver Wow!
8 Wow: The Ultimate Guest Experience
165
9 Turn Wow into Action
187
PRINCIPLE 5 Leave a Lasting Footprint
10 Aspire, Achieve, Teach
207
11 Sustainability and Stewardship
228
Conclusion: A Lasting Impression 256
Notes 265
Sources 273
Index 277
Joseph A. Michelli, Ph.D., is an internationally sought-after speaker and business consultant whose clients include Bridgestone Firestone, Nokia, The Hartford Insurance Group, and UCLA Health System. The author of the bestselling The Starbucks Experience, he has appeared on The Glenn Beck Show and CNBCs On the Money.