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E-grāmata: Non-Designer's Design Book, The

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  • Formāts: 240 pages
  • Izdošanas datums: 20-Nov-2014
  • Izdevniecība: Peachpit Press Publications
  • Valoda: eng
  • ISBN-13: 9780133966343
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  • Formāts: 240 pages
  • Izdošanas datums: 20-Nov-2014
  • Izdevniecība: Peachpit Press Publications
  • Valoda: eng
  • ISBN-13: 9780133966343
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A lot has happened in the world of digital design since the first edition of this title was published, but one thing remains true: There is an ever-growing number of people attempting to design everything from newsletters to advertisements with no formal training. This book is the one place they can turn to find quick, non-intimidating, excellent design help from trusted design instructor Robin Williams.

This revised and expanded classic includes a new chapter on designing with type, more quizzes and exercises, updated projects, and new visual and typographic examples that give the book a fresh, modern look. In The Non-Designer's Design Book, 4th Edition, Robin turns her attention to the basic principles that govern good design. Perfect for beginners, Robin boils great design into four easy-to-master principles: contrast, repetition, alignment, and proximity (C.R.A.P.!). Readers who follow her clearly explained concepts will produce more sophisticated and professional work immediately. Humor-infused, jargon-free prose interspersed with design exercises, quizzes, and illustrations make learning a snap–which is just what audiences have come to expect from this bestselling author.

Is this book for you? 10(1)
Design Principles
1 Introduction
11(4)
The Joshua tree epiphany
11(2)
The four basic principles
13(2)
2 Proximity
15(18)
Summary of proximity
32(1)
The basic purpose
32(1)
How to get it
32(1)
What to avoid
32(1)
3 Alignment
33(22)
Summary of alignment
54(1)
The basic purpose
54(1)
How to get it
54(1)
What to avoid
54(1)
4 Repetition
55(14)
Summary of repetition
68(1)
The basic purpose
68(1)
How to get it
68(1)
What to avoid
68(1)
5 Contrast
69(16)
Summary of contrast
84(1)
The basic purpose
84(1)
How to get it
84(1)
What to avoid
84(1)
6 Review of the Four Design Principles
85(10)
Proximity
86(1)
Alignment
87(1)
Repetition
88(1)
Contrast
89(5)
Little Quiz #1 Design principles
90(1)
Little Quiz #2 Redesign this ad
91(3)
Summary
94(1)
7 Design with Color
95(18)
The amazing color wheel
96(1)
Color relationships
97(1)
Complementary
98(1)
Triads
99(1)
Split complement triads
100(1)
Analogous colors
101(1)
Shades and tints
102(1)
Make your own shades and tints
103(1)
Monochromatic colors
104(1)
Shades and tints in combination
105(1)
Watch the tones
106(1)
Warm colors vs. cool colors
107(1)
How to begin to choose?
108(2)
CMYK vs. RGB: print vs. web
110(2)
Print vs. web color models
112(1)
Little Quiz #3 Color
112(1)
8 Extra Tips & Tricks
113
Creating a package or brand
114(3)
Business cards
117(3)
Tips on designing business cards
120(1)
Format
120(1)
Type size
120(1)
Create a consistent image on all pieces
120(1)
Letterhead and envelopes
121(3)
Tips on letterhead and envelope design
124(1)
Envelope size
124(1)
Create a focal point
124(1)
Alignment
124(1)
Second page
124(1)
Faxing and copying
124(1)
Flyers
125(3)
Tips on designing flyers
128(1)
Create a focal point
128(1)
Use subheads that contrast
128(1)
Repetition
128(1)
Alignment
128(1)
Newsletters
129(3)
Tips on designing newsletters
132(1)
Alignment
132(1)
Paragraph indents
132(1)
Not Helvetica/Arial!
132(1)
Readable body copy
132(1)
Brochures
133(3)
Tips on designing brochures
136(1)
Contrast
136(1)
Repetition
136(1)
Alignment
136(1)
Proximity
136(1)
Postcards
137(3)
Tips on designing postcards
140(1)
What's your point?
140(1)
Grab their attention
140(1)
Contrast
140(1)
In general
140(1)
Advertising
141(3)
Tips on designing ads
144(1)
Contrast
144(1)
Type choices
144(1)
Reverse type
144(1)
Resumes
145(3)
Tips on designing resumes
148(1)
Contrast
148(1)
Repetition
148(1)
Alignment
148(1)
Match the design to the medium
148
Robin Williams is the author of dozens of bestselling and award-winning books, including The Non-Designer's Presentation Book, The Non-Designer's InDesign Book, and The Mac is not a typewriter. Through her writing, teaching, and seminars, Robin has educated and influenced an entire generation of computer users in the areas of design, typography, desktop publishing, the Mac, and the Web.