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E-grāmata: Non-Designer's Presentation Book, The: Principles for effective presentation design

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  • Formāts: 192 pages
  • Sērija : Non-Designer's
  • Izdošanas datums: 10-Jul-2017
  • Izdevniecība: Peachpit Press Publications
  • Valoda: eng
  • ISBN-13: 9780134685984
  • Formāts - EPUB+DRM
  • Cena: 21,40 €*
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  • Formāts: 192 pages
  • Sērija : Non-Designer's
  • Izdošanas datums: 10-Jul-2017
  • Izdevniecība: Peachpit Press Publications
  • Valoda: eng
  • ISBN-13: 9780134685984

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These days, practically anyone may need to stand before an audience and deliver a great presentation. You're not a professional designer, but you want your slides to look great, persuade your audience, and help you achieve your goals. Do what more than a million people have already done: get start-to-finish help from Robin Williams, the beloved, best-selling "non-designer's designer" who’s taught an entire generation the basics of design and typography.

 

In The Non-Designer's Presentation Book, Second Edition, Williams introduces four fundamental, easy-to-use principles for designing great presentation visuals, and four more principles specific to crystal-clear communication with slides. Whether you work with a Mac or PC, PowerPoint, Keynote, or some other tool, Robin guide you -- in her signature, light-hearted style -- through the entire process of creating an inspiring, visually powerful presentation that works. She’ll show you:

  • Exactly what makes a good presentation -- or a bad one
  • How to plan, organize, and outline your presentation more effectively
  • Four principles of designing effective presentations
  • Four principles for designing beautiful slides that communicate clearly
  • An exhaustive list of timeless presentation rules...that you should totally ignore!

This Second Edition has been expanded and updated with new examples reflecting modern design, plus new quizzes and projects to give you even more hands-on practice. It’s all you need to succeed -- even if you’ve never designed or delivered a presentation before!

Introduction x
BEFORE YOU DESIGN
1 Where to Begin?
3(30)
What's a presentation?
4(1)
Does it need to be digital?
4(3)
Yes, it needs to be digital
7(1)
Which slide size to use?
8(2)
Both presenting and posting?
10(1)
Where is your audience?
11(5)
What's a bad presentation?
16(1)
What's a good presentation?
17(1)
Software options
18(12)
Boundaries can be great
30(1)
Templates and assets
31(1)
Share your slides
32(1)
2 Get yourself Organized
33(12)
Plan, organize, outline, write
34(8)
Now that you're organized
42(2)
Four principles of presentation design (overview)
44(1)
OPTIMIZE THE CONTENT
3 Clarity
45(20)
Edit the text!
46(10)
Spread out the text!
56(5)
How many slides in a presentation?
61(2)
Sometimes you need lots on one slide
63(2)
4 Relevance
65(11)
Get rid of superfluous stuff
66(2)
Backgrounds
68(4)
Don't use dorky clip art
72(2)
Use relevant photos
74(1)
Animation
75(1)
5 Animation creates a focus
76(9)
Concerns about animation
84(1)
6 Plot
85(12)
Make a beginning
86(1)
Tell us where you're going
87(1)
Text vs. images
87(1)
Find the humans in the story
88(1)
Tell relevant stories
89(1)
Vary the pace
90(2)
Make an end
92(1)
And leave time for questions
93(3)
Four principles of design (overview)
96(1)
DESIGN THE SLIDES
7 Contrast
97(8)
Contrast with typeface
98(2)
Contrast with color
100(2)
Contrast provides substance
102(1)
Contrast can help organize
103(1)
Contrast demands attention
104(1)
8 Repetition
105(10)
Repeat to create a consistent look
106(2)
Repeat a style
108(2)
Repeat the image, but differently
110(1)
Unity with variety
111(1)
Design the repetitive elements
112(2)
Repetition doesn't mean sameness
114(1)
9 Alignment
115(8)
Alignment cleans up individual slides
116(1)
Alignment cleans up your deck
117(1)
Alignment unifies your deck
118(1)
Alignment makes you look smarter
119(1)
Alignment is a great organizer
120(2)
Alignment will need adjusting
122(1)
Intentionally break the alignment!
122(1)
10 Proximity
123(8)
Create relationships
124(1)
White space is okay
125(1)
But avoid trapped white space
126(1)
Proximity cleans and organizes
127(1)
Proximity is a starting point
128(3)
BEYOND THE PRINCIPLES
11 Handouts
131(6)
Why include handouts
132(5)
12 Learn your Software
137(12)
Turn off "Autofit" or "Shrink text to fit"
138(2)
Set the vertical alignment to the top
140(2)
Adjust the space between lines
142(2)
Adjust the space between paragraphs
144(2)
Crop or mask an image
146(2)
Don't squish the images
148(1)
13 Ignore these Rules
149(12)
Never read a slide aloud
150(2)
Never use serif typefaces
152(1)
Never use animation
153(1)
Never use more than one background
154(1)
Never make a slide without an image on it
155(1)
Never use more than five bullet points per slide
156(1)
Never use more than two or three words per bullet point
157(1)
Never use PowerPoint
158(1)
Never turn the lights off. Never turn the lights on
158(1)
Never provide handouts before your talk
159(1)
Never use pie charts
159(1)
Never use Arial or Helvetica
160(1)
14 Listen to your Eyes
161(14)
Quiz: Listen to your eyes
162(10)
Checklist for content
172(1)
Checklist for slides
173(1)
Put it all together
174(1)
15 Resources
175(2)
Index 177
Robin Williams is the author of dozens of best-selling and award-winning books, including The Non-Designers Design Book, The Little Mac Book, and so many more. Through her writing, teaching, and workshops, Robin has educated and influenced an entire generation of computer users in the areas of design, typography, desktop publishing, the Mac, and the web.