A brilliant and thoughtful review of nudge. A highly useful introduction and critique of this important new policy approach. -- Professor Peter John, Head of School of Politics and Economics, Kings College London An essential book that offers an eminently clear and cogent account of the rise of nudge as a novel science of social influence. It considers how digitization is rapidly transforming the nature and potential of the nudge, such that surveillant capitalist technologies gain deeper and more pervasive access to our less-than-conscious preferences, responsivities, and habits for commercial gain. How can we speculate on the future of nudging, while also, perhaps, intervening imaginatively, critically and pragmatically in its course? -- Carolyn Pedwell, Professor of Digital Media, Sociology Department, Lancaster University
