"Colas, an independent researcher and former University of Michigan instructor, has authored a fascinating history of the development of statistics keeping in the sport of basketball. . . . The author effectively interweaves personal vignettes with his historical account of how big data has transformed the sport of basketball."-L. Kong, Choice Big data is revolutionizing the analysis and management of professional sport. In this important book ColĮs demolishes the misconception that our data is independent of our value judgments and challenges us to think about what it is we are really doing with data. Every data analyst working for a sports team, every writer or broadcaster who brandishes some statistic, everyone who thinks they know data, and anyone who trusts others to tell them what the data means needs to read this book. It will open your eyes.-Stefan Szymanski, author of Money and Soccer: A Soccernomics Guide Yago ColĮs elucidates a dense observation that Charles Barkley once spat about how the proliferation of quantification in a game that was first tallied only by a soccer ball tossed through a peach basket in small-town Massachusetts has become as much a disclosure about race and culture in America as narratives written and uttered about the players who score, rebound, and assist. This is recommended reading for further understanding the complexity of sport and culture.-Kevin Blackistone, ESPN panelist, University of Maryland journalism professor, and Washington Post columnist If you enjoy any team sport, Numbers Dont Lie will take you on a journey of discovery unlike any youve been on before. You will finish with a deeper understanding of the person and player, the statistics that are relevant, the context they relate to, and you will begin to see the things that really matter in the game of basketball. Be prepared: you will never look at the game of basketball in the same way again.-Fergus Connolly, coauthor of The Process: The Methodology, Philosophy, and Principles of Coaching Winning Teams A profoundly compelling and convincing analysis, Numbers Dont Lie offers a vivid combination of cultural dissection, social explication, personal narrative, technological exposÉ, and existential contemplation. Through this heady synthesis Yago ColĮs meticulously unpacks the science of moving dots through which basketball has come to be administered, controlled, understood, and experienced. In doing so he adds significantly to his unique basketball oeuvre and confirms his position as the leading scholar of the game.-David L. Andrews, author of The Routledge Handbook of Physical Cultural Studies
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