A business parable about the secret to engaging and motivating people from all walks of life to do great things depicts the heir to a failing company who gains inspiration through a birthday gift from his grandson.
The best-selling author of Taking People With You presents a business parable about the secret to engaging and motivating people from all walks of life to do great things, depicting the heir to a failing company who gains inspiration through a birthday gift from his grandson.
A parable about the secret to engaging and motivating people to do great
things in all walks of life, by the bestselling author of Taking People With You.
Based on real experiences that David Novak had as the Chairman and CEO of
Yum! Brands, this parable will empower readers to recognize the contributions of
those around them in order to drive bigger and better results. It's not hard, it's not
expensive, and you don't need an MBA or even a position of authority to do it. It's
a deceptively simple principle that can have a huge impact on both your life and
your business.
Jeff Johnson, the new CEO of The Happy Face Toy Company, has one year to
save his family's famous toy company, which has fallen on hard times following
the death of his father. If Jeff fails, the whole company will fail. As he races to save
his family's legacy by getting the company back on track, Jeff encounters
downtrodden factory workers and an uninspired executive team. Then a birthday
gift from his grandson gives Jeff an important insight into why business is
suffering: the secret ingredient to making people happy and engaged is missing.
During his time as CEO of Yum!, Novak harnessed the power of employee
recognition to revitalize the culture. The principles he lives by, from handing out
personalized awards to coaxing office culture into life, are at the core of this
parable. Novak recently founded OGO Enterprises, the world's first recognition
brand focused on appreciating all people for who they are and what they do.