The Complete Package
A fresh batch of winning designs from the 2017 and 2018 Pentawards
Attract, protect, inform, collectgood packaging is synonymous with multitasking. Creating these ultimate all-rounders calls for a deep understanding of the good, the market, the customer, the environment, the flow of tradeno easy task. Each year, the Pentawards spotlight the ingenious masterminds behind these complex containers and grant their coveted trophies to the cleverest and most innovative designs in the field.
This latest edition of The Package Design Book rounds up the winning designs from the 20172018 competitions. With introductory essays, product descriptions, and plenty of images, this book features more than 400 winners from over 40 countries across five main categoriesbeverages, food, body, luxury, and other marketsand no fewer than 55 sub-categories. The result is an authoritative survey of the best of the best, and a rich celebration of packaging for what it is: the premiere league of design.
Text in English, French, and German
