The field of package design never ceases to expand and innovate, making it one of the most vibrant, competitive, and fast-evolving areas in design today. It is influenced by various factors such as the consumers requirements, the ever-increasing marketing demands, evolving environmental policies, and the practice of adhering to the context of cultural aspects and diversity. By developing at such a demanding and rapid pace, package design encompasses many different elements and specialists, including designers, service providers, material suppliers, and printers. As a result, it has become a universe in itself.
Pentawards has capitalized on this to create the most dynamic and diverse award in the field, which has existed for 15 years. The Pentawards sets a global benchmark for quality each year by scouting the areas cleverest and most eclectic designs. The Package Design Book Volume 2 presents winners from the past decade in celebrating packaging as a kaleidoscopic art form. It showcases not only the new and unexpected developments but also a clear vision of the evolution of the entire industry, especially in the areas of new materials and sustainability.
About the series
Bibliotheca Universalis Compact cultural companions celebrating the eclectic TASCHEN universe!
Package design is one of the most dynamic and fast-evolving fields of design today. Featuring over 600 creations from more than 35 countries, this compact edition celebrates extraordinary work from the global packaging design community. Showcasing the winners of the Pentawards from the past decade, the worlds leading packaging design competition.
