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E-grāmata: Performing Corporate Bodies: Multinational Theatre in Global India

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Performing Corporate Bodies: Multinational Theatre in Global IndiaPalielināt
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This book offers the first look at corporate theatre, a global management trend that uses dramatic techniques in workplace learning.

Drawing on a decade of research with artists, consultancies, drama schools, and multinational firms in India and across the Global South, Sarah Saddler provides a fascinating perspective on why theatre and performance are finding new legitimacy in corporate economies under late capitalism. Chapters spotlight how theatre is wielded by management to advance urgent corporate agendas, while examining corporate theatre’s impact on broader social transformations, such as the theatrical dimensions of management and shifting creative horizons for performance practitioners. Through vivid vignettes, Sarah Saddler argues that corporate theatre has become a mode of physical and psychological conditioning used to encode the cultural dimensions of global capitalism. Simultaneously, she uncovers how corporate theatre employs humor tactics that enable individuals to navigate systems of power, becomes a remedy for corporations grappling with the crushing competition of capitalism, and offers a critical perspective on artistic agency within the creative economy.

This book will be of interest to readers across the interdisciplinary humanities including theatre and performance studies, anthropology, sociology, and South Asian studies.



This book offers the first look at corporate theatre, a global management trend that uses dramatic techniques in workplace learning.

Recenzijas

Performing Corporate Bodies is an exciting contribution to anthropology and South Asian studies. Saddlers sensitive exploration of the uses of theatre in corporate training programmes in India provides novel insights into global business cultures and their social implications in postcolonial contexts.

Carol Upadhya, National Institute of Advanced Studies, Bengaluru

Is corporate theatre a sophisticated tool for organizations to control and constrain employees or is it a site of resistance and rebellion from neoliberal capitalism? Saddlers answer is "yes, and." It is both and more and this lovely work that explores that complexity illustrated by ethnographic data from around the world and perhaps most intriguingly from outside of Europe and the United States. A must read for every serious consumer of theatre and organizations.

Steven S. Taylor, Foisie School of Business, Worcester Polytechnic Institute

Performing Corporate Bodies in an incisive and indispensable exploration of theater as one of the central mechanisms through which our social worlds become corporatized. Steeped in ethnographic detail, Sadlers book takes the reader through the theaters central role in the new managerialism, from US university campuses, to the tech hubs of India, to the post-Apartheid workplaces of South Africa, and the city-corporation of Dubai. Able to conscript the most liberatory of theatrical schemes, corporate theater has now risen to become one of the most common and powerful of global performance paradigms.

Shannon Steen, Associate Professor, Department of Theater, Dance, Performance Studies, UC Berkeley

Acknowledgements

Introduction

Chapter 1: Dramatic Economies: Capitalisms Theatrical Transformation

Chapter 2: Theatre as Designer Resistance: The Humor Politics of the Body
Corporate

Chapter 3: Cultivating Peak Performers: Corporate Theatre in a VUCA World

Chapter 4: The Performance Ecology of Corporate India

Chapter 5: Corporate Theatre: A Global Performance Paradigm

Conclusion

Index
Sarah Saddler is an Assistant Professor of Theater in the Department of Fine and Performing Arts at Baruch College CUNY, where she teaches courses on arts management and leadership, applied theatre, theatre history, and improvisation.
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