Omar and the team have written a wonderful book that outlines what it takes to succeed in a world changed-and super-charged-by technology-based disruption. -- Satya Nadella, CEO, Microsoft Omar and his colleagues provide practical information and real-world examples that will be useful to companies looking to embrace change and adopt strategies and technologies to keep reinventing and iterating their customer experiences. -- Andy Jassy, CEO, Amazon Web Services (AWS) Abbosh and his coauthors make a powerful case that successful innovation is a long-term game that requires constant pivots to evolve and change. -- Michael Dell, CEO, Dell Provides powerful and stimulating concepts, ideas, and examples. . . . A must-read for anyone who is looking for help on the journey!! -- Hubert Joly, chairman and CEO, Best Buy An invaluable testimony on how Accenture very successfully transformed and adapted. . . . A well-structured guide on how to 'wisely' pivot a business towards new opportunities in the digital age, and definitely a must read. -- Jean-Pascal Tricoire, chairman & CEO, Schneider Electric A powerful framework that can shape top leadership teams' decisions around digital strategies and new operating models. -- Giovanni Caforio, CEO, Bristol-Myers Squibb I like the strategies I'm seeing here for unlocking trapped value and simultaneously reinventing legacy, current, and new areas of a business. I think they could go a long way in helping us-and other companies-get there. -- John Pettigrew, CEO, National Grid A much needed perspective that reinvents tired and outdated concepts of strategy . . . Instead of theorizing, it draws on a real-world journey to figure all this out. -- Rita McGrath, bestselling author of 'The End of Competitive Advantage' and professor at Columbia Business School Helps decision makers break free from traditional, linear thinking and immediate concerns . . . by leveraging disruption rather than fearing it. -- Klaus Schwab, founder and executive chairman, World Economic Forum