This book brings together what is known about the mechanisms behind the placebo effect/response, the procedures that promote these responses, and what is currently known about this effect in patient care and its applicability in different treatment settings... This is a valuable addition to the medical literature. It helps clinicians and researchers to understand the validity and presence of the placebo effect. It is a well-written book, easy to understand, with the added benefit of helping readers apply its concepts to clinical practice. * Marcos Modiano-Esquenazi, Rush University Medical Center, for Doody's, July 2013 * Walter A. Brown's book on placebo effects in clinical practice is a contemporary book, written in an easy manner, and provides an overview of clinically relevant knowledge of placebo effects. The author demystifies placebo effects with scientific evidence, and refreshes the reader's knowledge of research methodology The book is recommended to anyone who wants a readable introduction to placebo effects in clinical practice. * P M Aslaksen for the Journal of the Norwegian Medical Association, July 2013 *