The world of public relations has changed significantly in recent years. Consequently this third edition contains a great deal of new material, including the latest innovations and topics. The development of video as a public relations medium, both replacing film and expanding the uses of screened communication is examined, as are the variety of uses and kinds of video - corporate or business satellite video, videoconferencing, video news releases and satellite media tours. Details are also given of the international despatch of paper press releases by satellite. Situations confronting today's public relations practitioners such as the grey revolution, networking, effects of bad advertising, environmental issues, lobbying in the EC, products versus services and the family revolution are all looked at and discussed. This volume explains in detail how to, and how not to, write publishable news releases and feature articles, and how to plan and budget for cost effective PR programmes and activities. This book should be of interest to practitioners in PR and advertising.
