How do you make something out of nothing?
One Plus One Equals Three goes straight to the heart of the creative impulse. Combining Dave Trott's disctinctive, almost Zen-like storytelling, humour and practical advice, its collection of provocative anecdotes and thought experiments are designed to light a fire under your own creative ambitions.
From tales of 18th century Japanese samurai to classic battles between 'creatives' and 'suits' in the boardroom, these stories act as a rallying cry for individuals and businesses who want to think differently, stand out and challenge convention.
Praise for Creative Mischief
'If only Dave had written this book thirty years ago it would have made my career a lot easier' Sir John Hegarty
'Dave Trott is not just a great copywriter, he is a great teacher. If you can't learn something useful from this bundle of wisdoms, go to the bottom of the class' Robin Wight (Founder of Engine)
Papildus informācija
A masterclass in how to be more creative, from one of the world's true advertising greats
| Introduction: Why One Plus One Equals Three |
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1 | (4) |
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Part One Regret is Worse Than Embarrassment |
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5 | (26) |
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Part Two Choice Architecture |
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31 | (24) |
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Part Three The Spirit of the Law, Not the Letter of the Law |
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55 | (28) |
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Part Four The Message is the Medium |
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83 | (22) |
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Part Five Disaster is a Gift |
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105 | (24) |
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Part Six The Value of Ignorance |
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129 | (22) |
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Part Seven Question the Question |
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151 | (18) |
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Part Eight Belief Trumps Fact |
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169 | (28) |
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Part Nine Creativity is Messy |
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197 | |
Dave Trott is the author of Creative Mischief and Predatory Thinking. Born in east London, he went to art school in New York on a Rockerfeller Scholarship. From there he began an illustrious career in advertising, as part of the creative team behind 'Hello Tosh Gotta Toshiba', 'Aristonandonandon', the Cadbury Flake ads and many, many more. Dave's agency Gold Greenlees Trott was voted Agency Of The Year by Campaign Magazine, and Most Creative Agency In The World by Ad Age in New York. In 2004 he was given the D&AD President's Award for lifetime achievement in advertising.
