This book talks about a fresh start to revive and restart tourism and hospitality dynamics to once again ignite the soul of the travelling industry and make it flourish as always. . . . This book not only talks about the restructuring of the system but also connects with you on a level that understands the challenges and queries of what a traveler may have gone through. . . . A great step towards addressing the restarting and revival of tourism amid this pandemic. Jyoti Mayal, President, Travel Agents Association of India (TAAI)
A much-needed and long-awaited compendium of extraordinary scholarly work designed to review, reflect, reimagine, and reinvent the global hospitality industry in the post-COVID-19 world. The broad range of topics demonstrates upon each page the thoughtfulness and intense research of the contributors. I commend you to purchase this book and adapt it for your students.
Professor Joe Goldblatt, Emeritus Professor, Queen Margaret University, Edinburgh, Scotland
"An excellent compendium of timely chapters discussing the nature of tourism after COVID-19. The editors have carefully chosen the manuscripts that would create impact and synergy in this regard."
From Foreword by Babu George, PhD, DBA, EdS, Professor & Associate Dean, School of Business, Christian Brothers University, Lorman, Mississippi, USA
"Its impactful divergent nature of contents authored by multidisciplinary and truly global experts make this title as the most appropriate resource for students, research scholars, academicians, industry practitioners, and trade professionals to understand their preparedness to survive, sustain, and to ensure smooth industry practices during the so-called new normal."
From Foreword by Professor Saurabh Kumar Dixit, Department of Tourism & Hotel Management, Registrar In-Charge, North-Eastern Hill University, Shillong, Meghalaya, India
Offers a multi-dimensional perspective on tourism recovery efforts that address critical issues, from tourism employee management to destination governance. . . . A diverse collection of contributions that address practical issues but also engage with and expand the tourism literature in important ways.
Prof. Ulrike Gretzel, PhD, University of Southern California, USA
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