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E-grāmata: Practical Introduction to Mixed Methods for Business and Management

(Western Sydney University, Australia)
  • Formāts: 136 pages
  • Izdošanas datums: 05-Nov-2018
  • Izdevniecība: Sage Publications Ltd
  • Valoda: eng
  • ISBN-13: 9781526462923
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Practical Introduction to Mixed Methods for Business and ManagementPalielināt
  • Formāts: 136 pages
  • Izdošanas datums: 05-Nov-2018
  • Izdevniecība: Sage Publications Ltd
  • Valoda: eng
  • ISBN-13: 9781526462923
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Mixed Methods Research for Business and Management guides students and researchers through how to use this methodology successfully in a research-based dissertation or project.

The book introduces the concepts and debates associated with combining methods, and illustrates the many benefits, and hazards, of undertaking a mixed methods study. Example studies from across business and management disciplines bring the text to life throughout.

The reader is taken step-by-step through the mixed methods process from developing a mixed methods study, through designing and conducting it, and finally, reporting on the results.

Suitable for business and management students and researchers undertaking their own mixed methods research.



An introduction to mixed methods research, explaining the types of research questions that mixed methods are best suited to answering and guiding students through using this method successfully in their own research-based dissertation or project.

Recenzijas

At last, a book that brings mixed methods into the realm of business research in an accessible and meaningful way for both experienced and less experienced researchers. It has made me rethink how powerful mixed methods research can be, especially in the policy and engagement realm of academic scholarship. Whether you are designing or completing a small or large project, this is the go to book and should be a compulsory text for all business research students. -- Dr Lee Moerman Pat Bazeley offers a concise and balanced, yet comprehensive, introduction to the mixed methods research journey from developmental stages to writing up, laced with examples from the literature and from her own research.  This guide will be gold for any social or behavioural researcher aspiring to expand their methodological repertoire.  Invest in this book now - it will return that investment many times over! -- Emeritus Professor Ray Cooksey

List of Figures
viii
Acknowledgements ix
1 Foundations
1(23)
Mixed methods exemplified in classic and recent studies
1(2)
Introduction
3(1)
What is mixed methods research?
4(1)
Mixed methods research as a third methodological movement
5(2)
Mixed methods in business and management research
7(9)
Uses and benefits of mixed methods
8(8)
Taking stock: What have we learned so far?
16(1)
Going further: philosophical foundations and debates
17(5)
Ontological and epistemological perspectives
17(2)
Paradigms, methodology, and methods
19(3)
Chapter summary
22(1)
Questions for review and discussion
22(1)
Writing about foundations
23(1)
2 Developing a mixed methods study
24(19)
Trip hazards in designing research
24(1)
Maxwell's interactive design framework
25(4)
Integration in mixed methods research
27(2)
Research purposes: deciding on a focus and reason for research
29(2)
Developing a conceptual framework
31(3)
Developing and operationalising research questions
34(4)
Operationalising concepts to clarify what information is needed
36(1)
Do the questions invite the use of mixed methods?
37(1)
Other matters to consider in planning a study
38(3)
Ethical concerns in business and management research
38(2)
Skills and teamwork
40(1)
Chapter summary
41(1)
Questions for review and discussion
41(1)
Writing about the background to, and questions for, a mixed methods study
42(1)
3 Designing and conducting a mixed methods study
43(28)
Trip hazards in designing and conducting research
44(1)
Making methods choices
45(1)
Data types and sources for a mixed methods project
45(9)
Data options -- which will answer your questions?
48(6)
Selecting a sample
54(3)
Sample designs for mixed methods studies
55(2)
Putting the pieces together into a coherent design framework
57(8)
Dimensions in the design of mixed methods studies
58(1)
Design typologies
59(3)
Visualising design
62(3)
Keeping a research diary
65(2)
Gathering mixed methods data
67(2)
Sensitivity to discrepancies in data
67(1)
Applying ethical considerations in recruitment
68(1)
Managing data
68(1)
Chapter summary
69(1)
Questions for review and discussion
69(1)
Writing about design and methods (methodology)
70(1)
4 Analysing mixed methods data
71(21)
Integrative analysis strategies
72(11)
Preparing data sources
72(1)
Use a notebook or word processor to aid complementary analysis
73(2)
Juxtapose Information in a joint display to compare and contrast
75(2)
Extend the value of a spreadsheet for comparative analysis
77(2)
Transforming qualitative coding into counts or variables
79(1)
Integrating sequentially gathered and/or hybrid data sources
80(2)
When integration doesn't work - what to do when there's conflict
82(1)
Going deeper, with analysis software
83(4)
Is using software worth the investment?
86(1)
Going further: developing theory
87(3)
Chapter summary
90(1)
Questions for review and discussion
91(1)
Writing about analysis
91(1)
5 Bringing it all together
92(13)
Trip hazards in writing research
92(1)
Reaching conclusions
93(2)
Reporting the results of a mixed methods study
95(1)
What makes for quality in a mixed methods study?
96(3)
Quality of planning
97(1)
Quality of implementation
97(1)
Quality of inferences
98(1)
Quality of reporting
98(1)
The validity question
99(1)
Generalisation/transferability of conclusions
100(1)
Strengths and limitations of mixed methods research
101(1)
How `exemplary' researchers worked
102(1)
A final note: Support for students (and others) doing mixed methods research
103(1)
Chapter Summary
104(1)
Questions for review and discussion
104(1)
Glossary 105(6)
References 111(10)
Index 121
Pat Bazeley is Director of Research Support P/L and Adjunct Professor in the Translational Research and Social Innovation Centre at Western Sydney University. Since graduating in psychology, she has worked in community development, as an evaluation researcher, and in academic research development. For almost 30 years Pat has been providing research training and project consulting to academics, graduate students and practitioners representing a wide range of disciplines across Australia and internationally. Her particular expertise is in helping researchers to make sense of qualitative, survey, and mixed methods data, and to use computer programs for management and analysis of data. Pats research has focused on qualitative and mixed methods data analysis, the development and performance of researchers, and the wellbeing of older women. She has published books, chapters, and articles on mixed methods and qualitative data analysis. She serves on the Editorial Board of the Journal of Mixed Methods Research and was 20152016 President of the Mixed Methods International Research Association.
Biežāk uzdotie jautājumi par e-grāmatām Biežāk uzdotie jautājumi par e-grāmatām
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