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E-grāmata: Principles and Strategies to Balance Ethical, Social and Environmental Concerns with Corporate Requirements

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Leonard (business and humanities, Institute of Technology, Sligo, Ireland) and Gonzalez-Perez (international business, U. EAFIT, Columbia) compile 10 essays by a global group of researchers in business, management, economics, and other disciplines, who examine the challenges of balancing social and environmental concerns with corporate requirements. They describe a conceptual framework for corporate behavior analysis within the context of balancing market, societal, legal, and environmental forces, then discuss globalization and international business; whether cultural dimensions can link the reputation of multinational enterprises from emerging markets and corporate social responsibility; the business activities of the low-income populations at the Bottom of the Pyramid in the context of environmental, economic, and social sustainability; the role of institutions from sub-Saharan countries in lessening the impact of environmental degradation due to international business activities; a comparison of sustainable development practices in Nordic countries and California; accountability policies of the World Trade Organization to overcome the developed-developing country divide; corporate social responsibility in cyberspace; ethical challenges in human resource management faced by companies in Greece and other south European countries; and why managers engage in morally risky behavior under certain market pressures. No index is provided. Distributed in North America by Turpin Distribution. Annotation ©2013 Book News, Inc., Portland, OR (booknews.com)
List Of Contributors vii
List Of Reviewers ix
Acknowledgements xi
Introduction xiii
The Corporate Paradox: Marketing, Innovation, Corruption And Pollution - An Overview Of Corporate Successes And Failures 1(20)
Liam Leonard
Maria Alejandra Gonzalez-Perez
An Eclectic Review Of Critical Perspectives On Globalisation And International Business: Setting The Context For Corporate Social Responsibility And Sustainability 21(30)
Maria Alejandra Gonzalez-Perez
An Analysis On The Link Between Emerging Markets MNES' Reputation And Corporate Social Responsibility 51(16)
Alma Mihaela Dima
Simona Nicoleta Vasilache
Business, Sustainability, And Base Of The Pyramid 67(26)
Maria Alejandra Pineda-Escobar
External Intrusion, Internal Tragedy: Environmental Pollution And Multinational Corporations In Sub-Saharan Africa 93(26)
Evans S. Osabuohien
Uchenna R. Efobi
Ciliaka M.W. Gitau
Drivers, Trends, And Outlook In Sustainable Development: Comparing Best Practices In Northern Europe (Denmark, Finland, Norway, Sweden) And California 119(42)
Karina A. Branum
Laura E. Cepeda
Cody Howsmon
Anatoly Zhuplev
The Accountability Challenge To Global E-Commerce: The Need To Overcome The Developed-Developing Country Divide In WTO E-Commerce Policies 161(22)
Farrokh Farrokhnia
Cameron Keith Richards
Corporate Social Responsibility In Cyberspace: Selling Out To Autocratic Regimes: Implications From The Case Of Google Corporation In China 183(22)
Susan C. Morris
Ethics, CSR And MNCS: Establishing The Link With HRM In Times Of Economic Crisis 205(18)
Vlasios Sarantinos
Corporate Ethics And Values: Guiding Business Out Of The Maelstrom 223(22)
Jane Ross
Jack Ross
Andrew Creed
About The Contributors 245
Gonzalez-Perez M.A. - Universidad EAFIT Medellin, Colombia Leonard L. - IT Sligo, Ireland