The authors of How Digital Is Your Business? examine twelve top companies including GE and Swatch to reveal how their adaptation-based strategies enabled them to maintain a competitive edge. Reprint. 50,000 first printing. The book that answers the most fundamental question in business: Where Will I Make a Profit Tomorrow?Why do some companies create sustained, superior profits year after year? Why are they always far ahead of their competitors in discovering the ever-changing profit zones of their industry? Why do others languish as their traditional way of doing business turns into a no-profit zone? The Profit Zone provides the answers. It is a brilliant, original, and practical explanation of how and why high profit happens.
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