'This is an extremely useful and uncommonly interesting book.'
- Brian Tennyson, University College of Cape Breton (H-Canada) 'Here is the $10,000 bribe, the misleading statements, the double-crosses, the million-dollar-flip and the continuing hypocrisy. Yet here also is the genius that transformed initial imitation into ultimate innovation and attracted some of the best financial talent of that generation as colleagues and employees.'
- Peter Calamai (The Beaver) 'This well-written book should inform and entertain even the most econophobic reader.'
(Canadian Book Review Annual) 'The main lines of the story are familiar. Many specific points are not, however, nor has anyone previously analysed the full range of Aitken's business activities in this extraordinary decade [ 1900-10]. Even those who know the story best will therefore learn much from this authoritative study.'
- Douglas McCalla (Business History) 'It is a good story, and, while the outline was already clear, Marchildon tells it with a mass of detail and appropriate verve. Current investment bankers, the honest ones, will turn green with envy, and the dishonest ones may pick up a few tips.'
- Michael Davie (Times Literary Supplement)