E-grāmata: Psychology of Attitudes and Attitude Change

"Attitude is arguably the msot enduring and central construct in social psychology, surfacing across almost the entire terrain of the discipline. In this wonderfully accessible book, Forgas, Cooper and Crano have assembled a truly stellar cast of leading scholars of the psychology of attitudes and attitude change to illustrate the breadth, diversity and scientific exhilaration of contemporary attitude research." Professor Mike Hogg, Claremont Graduate University

"Like other offerings in the Sydney Symposium series, this volume presents cutting-edge science on carefully selected topics written by leading researchers and theorists. A must read for scholars and students interested in where contemporary attitudes research is at, and where it is heading." Professor Arie Kruglanski, University of Maryland

"The editors have compiled an impressive set of contributions converying important developments at the level of basic theory and research regarding attitudes and also illustrating exciting linkages by which the basic work informs other domains of inquiry." Professor Russ Fazio, Ohio State University

"This book will become an indispensible resource for students and researchers interested in the nature of attitudes and attitude change. The scope of the analysis is breathtaking, including a discussion of the Aristotelian roots of persuasion, a critical analysis of contemporary research on implicit attitudes, and everything in between. The result is a comprehensive and integrative volume that is at once both forward looking and firmly grounded in the accumulated wishdom of the ages." Professor William B. Swann, Jr., University of Texas

Human Beings Have a Unique Symbolic Ability To Crystallize Their Experiences into mental predispositions and attitudes that guide their future behaviors. Understanding how such attitudes are formed, organized, maintained, and changed, and how they influence social behavior, is one of the core questions for psychology. This volume presents and integrates cutting-edge contemporary research on attitudes and attitude change, featuring the work of an international group of eminent scholars. The book is essential reading for students and researchers in social psychology, as well as practitioners in every applied field where understanding and changing attitudes is important, such as clinical, counseling, organizational, political, marketing, forensic, developmental, and health psychology.