E-grāmata: Psychology of Food Marketing and Overeating

'With childrens food marketing being so powerful, present, persuasive, and pernicious, it is essential that its effects be documented, mechanisms be understood, and means for prevention and mitigation be examined. This volume takes important steps in these directions by assembling state-of-the-art knowledge by leading experts in the field. It is a welcome advance.' - Prof. Dr. Kelly Brownell, Director of the World Food Policy Center; Professor of Public Policy, Duke University, US.

'Seldom is social science as eye-opening as this volume. It is a riveting, evidenced based, collection on the avoidable public health epidemic of childhood obesity that, if unchecked, will result in significant personal and societal risks and costs. Through mainstream and online media, children are exposed to direct and subconscious inducements to consume snacks and drinks with extraordinary amounts of sugar, salt and fats. With evidence suggesting that industry self-regulation is ineffective other solutions are discussed including legislation, nudging, promoting advertising literacy and a novel inhibition training approach. The volume is a timely call for action.' - Prof Dr. George Gaskell, Professor of Social Psychology, London School of Economics and Political Science, UK.

Obesity has become an omnipresent health problem. This must-read book gives a critical and eclectic reflection on food marketing and its effect on children, adolescents, and adults. In The Psychology of Food Marketing and (Over)eating an unprecedented collection of research on food advertising and its effect on eating behavior is presented. This book clearly aims to promote healthy food marketing and gives students, researchers, health professionals, policy-makers, and dieticians a tool to change the world by promoting healthy eating behavior. Prof. Dr. Marjolijn Antheunis, Tilburg University, School of Humanities and Digital Sciences, Netherlands.

Food marketing is currently omnipresent, taking many forms and targeting people on a great variety of media platforms. This state of the art collection of chapters by key experts in the international field from multiple perspectives gives an eclectic overview on the effects of this extensive food marketing for unhealthy foods and what can be done about it in order to improve the health of children, adolescents, and adults. Prof. Dr. Moniek Buijzen, Radboud University, Behavioural Science Institute, Netherlands.