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E-grāmata: Psychology and Work Today: International Student Edition

3.67/5 (3 ratings by Goodreads)
, (University of South Florida, USA), (University of South Florida, USA)
  • Formāts: 434 pages
  • Izdošanas datums: 23-Mar-2020
  • Izdevniecība: Routledge
  • Valoda: eng
  • ISBN-13: 9781351683005
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Psychology and Work Today: International Student EditionPalielināt
  • Formāts: 434 pages
  • Izdošanas datums: 23-Mar-2020
  • Izdevniecība: Routledge
  • Valoda: eng
  • ISBN-13: 9781351683005
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Psychology and Work Today, 11th Edition is an exciting update of a well-loved textbook that introduces industrial and organizational psychology, explaining how industrial-organizational psychologists make work and working better.

This accessible and informative text explains how industrial-organizational psychologists help organizations hire the best people by designing tests and interviews that uncover the skills and abilities of applicants, make work better by removing or reducing safety issues and sources of stress so that personnel are motivated and able to perform to their abilities, and work with managers and leaders to be more effective at leading others. This book also describes how industrial-organizational psychologists work with organizations to embrace diversity in the workforce and celebrate the strengths that employees from many backgrounds bring to organizations. In addition, this text includes how psychologists help organizations to design the physical work environment to best suit employees, while other psychologists help organizations to market their products and services to consumers.

This text covers both the essential and traditional industrial-organizational psychology topic areas such as job analysis, employee selection, and work motivation as well as topic areas that are important in workplaces today such as stress and well-being, human factors, and preparing for jobs of the future. The chapter on consumer psychology remains unique to this textbook. This new edition includes coverage of employable skills desired by hiring managers and executives; the ways the highly publicized replicability crisis has affected the science and practice of industrial-organizational psychology; online and mobile employment testing; diversity and inclusion throughout the workplace, including microaggressions; preparing people and organizations for jobs of the future; incivility and harassment at work, including abusive supervision; safety climate and employee health; and advertising on social media and video games.

Including many illustrative examples of industrial-organizational psychology in real-world workplaces, the 11th Edition is thoroughly updated to include the latest theory, research, and practice on each key topic. Each chapter features defined key terms, a chapter outline, a chapter summary, review questions, annotated additional reading, and engaging Newsbreak sections. The book will be of interest to undergraduate students in introduction industrial-organizational psychology or psychology of work behaviour courses.

Recenzijas

"This textbook does an excellent job at integrating current, up-to-date technologies and real-world examples that will appeal to undergraduate students. The Newsbreak sections are engaging and entertaining, bridging theory with application." Krista Howard, Texas State University, USA

"Ive been using Psychology and Work Today for six years and am thrilled to be able to continue to use this wonderful resource! The 11th Edition is the perfect combination of classic and current research."Birgit Bryant, SUNY Morrisville, USA

Preface xxiv
Part I The Practice Of Industrial-organizational Psychology 1(54)
Chapter 1 Principles, Practices, and Problems
2(23)
Would You Work If You Didn't Have To?
4(1)
I-O Psychology on the Job
5(1)
Newsbreak: How to Love What You Do
5(1)
I-O Psychology in Everyday Life
6(1)
What I-O Psychology Means to Employers
6(1)
An Overview of the Development of I-O Psychology
7(4)
Pioneers in Personnel Selection
8(1)
World War I and the Testing Movement
9(1)
The Hawthorne Studies and Motivational Issues
9(1)
Newsbreak: First Jobs: We All Have to Start Somewhere
9(1)
World War II and Engineering Psychology
10(1)
Later Developments in I-O Psychology
10(1)
Challenges for I-O Psychology
11(4)
Technology and the Virtual Workplace
11(1)
The "Gig" Economy
11(2)
Newsbreak: Can You Make Money in the Gig Economy?
13(1)
Worker Involvement
13(1)
21st Century Employable Skills
13(1)
Ethnic Diversity in the Workplace
14(1)
Newsbreak: Will There Be Jobs for You? The Hottest Careers for College Graduates
14(1)
Age Diversity in the Workplace
15(1)
Careers in I-O Psychology
15(3)
Newsbreak: But What Can I Do with a Bachelor's Degree in...Anything?
16(2)
Practical Problems for I-O Psychologists
18(4)
Fraudulent Practitioners
18(1)
Credentials and Certification
18(1)
Communicating with Management
19(1)
Worker Resistance to New Ideas
19(1)
Research or Application?
19(1)
Areas of I-O Psychology
20(1)
Techniques, Tools, and Tactics of Science (Chapter 2)
20(1)
Understanding Jobs, Recruiting, and Selecting Employees (Chapters 3, 4, and 5)
20(1)
Appraising Employee Performance (Chapter 6)
20(1)
Employee Training and Development (Chapter 7)
21(1)
Organizational Leadership (Chapter 8)
21(1)
Motivation, Job Satisfaction, and Job Involvement (Chapter 9)
21(1)
Organizational Structures (Chapter 10)
21(1)
Working Conditions (Chapter 11)
21(1)
Employee Safety and Health Issues (Chapter 12)
22(1)
Stress in the Workplace (Chapter 13)
22(1)
Engineering Psychology (Chapter 14)
22(1)
Consumer Psychology (Chapter 15)
22(1)
Summary
22(1)
Key Terms
23(1)
Review and Reflect
23(1)
Additional Sources
23(2)
Chapter 2 Techniques, Tools, and Tactics
25(30)
Why Study Research Methods?
26(3)
Requirements of Psychological Research
27(1)
Limitations of Psychological Research
27(2)
Scientific Psychology and the Reproducibility "Crisis"
29(1)
The Experimental Method
29(5)
Designing an Experiment
29(1)
Newsbreak: Did You Work this Summer? Are You Planning to Have a Job Next Summer?
30(1)
Selecting the Subjects
31(1)
A Sample Experiment: The Effects of Training Conditions on Turnover and Productivity
32(2)
The Naturalistic Observation Method
34(1)
A Sample Controlled Observation: The Friendly Behaviors of Convenience Store Clerks
34(1)
Surveys and Opinion Polls
35(7)
Problems With Surveys
37(1)
Interviews
37(1)
Newsbreak: Can You Be Fired for What You do Online?
38(1)
Paper-and-Pencil Questionnaires
38(1)
Web-based Surveys
38(1)
Newsbreak: Push Polls: Truth or Out-of-Context?
39(1)
Newsbreak: Can Technology be Sexist?
39(1)
Telephone Surveys
40(1)
Survey Questions
40(1)
Sampling Methods
41(1)
Employee Attitudes Toward Surveys
42(1)
Virtual Laboratories: Web-based Research
42(2)
Analyzing Research Data
44(7)
Descriptive Statistics
44(6)
Inferential Statistics
50(1)
Summary
51(1)
Key Terms
52(1)
Review and Reflect
52(1)
Additional Sources
53(2)
Part II The Development Of Talent 55(112)
Chapter 3 Job Analysis and Job Performance
56(12)
Job and Work Analysis
51(11)
Uses of Job Analysis Information
58(1)
Gathering Job Analysis Information
59(1)
Newsbreak: If a Job Sounds too Good to be True...It Probably Is...But then Again...
60(1)
Work-oriented Job Analysis Methods
60(2)
Worker-oriented Job Analysis Methods
62(1)
Defining Job Performance
62(3)
Task Performance
62(1)
Contextual Performance
63(1)
Newsbreak: Is Workism a Thing?
63(1)
Counterproductive Work Behavior
64(1)
Employee Productivity and Job Crafting
64(1)
Newsbreak: Crafting Your Job to Make It More Meaningful
65(1)
Future Jobs
65(1)
Newsbreak: Preparing for Jobs of the Future
65(1)
Summary
66(1)
Key Terms
66(1)
Review and Reflect
67(1)
Additional Sources
67(1)
Chapter 4 Psychological Employment Testing
68(30)
Characteristics of Psychological Tests
70
Standardization
70(1)
Objectivity
71(1)
Test Norms
71(1)
Reliability
72(1)
Newsbreak: Don't Raise Any Red Flags What Recruiters Watch For
73(1)
Validity
73(3)
Newsbreak: Weird Questions Interviewers Ask
76
Methods of Psychological Testing
16(3)
Speed and Power Tests
77(1)
Individual and Group Tests
77(1)
Newsbreak: Weird Things Interviewees Do
77(1)
From Paper-Pencil, to Computer-based, to Internet-based, to Mobile Tests
77(1)
Computerized Adaptive Tests
78
What Do Tests Measure?
19(64)
Cognitive Abilities
79(1)
Aptitudes and Job Knowledge
80(1)
Personality
80(1)
The Structure of Personality
81(1)
Integrity
82(1)
Situational Judgment
83(1)
Previous Experience
83(2)
Biographical Information from Application forms and Resumes
83(1)
Biodata Inventories
84(1)
Interviews
85(5)
Making a Good Impression
85(1)
Unstructured Interviews
86(1)
Newsbreak: Google Pays Attention to I-O Psychology!
87(1)
Structured Interviews
88(1)
Situational Interviews
89(1)
References and Letters of Recommendation
90(1)
Assessment Centers
90(2)
The In-Basket Technique
91(1)
Leaderless Group Discussions and Other Work Samples
91(1)
Predictive Validity of Assessment Centers
91(1)
Employee Attitudes Toward Assessment Centers
92(1)
Interests
92(1)
Problems with Using Psychological Tests
92(3)
Recurring Limitations
92(2)
Ethical and Privacy Issues
94(1)
Newsbreak: Giving References to Bad Employees
94(1)
Summary
95(1)
Key Terms
95(1)
Review and Reflect
96(1)
Additional Sources
97(1)
Chapter 5 Employee Selection Systems and Decisions
98(14)
An Overview of the Selection Process
99(1)
The Recruitment Process
100(3)
Sources for Recruiting
100(1)
Newsbreak: Applicant Ghosting
101(1)
Recruiter Characteristics
101(1)
On-Campus Recruiting
102(1)
Realistic Job Previews
103(1)
Making Selection Decisions
103(2)
Setting Cutoff Scores
103(1)
Combining Multiple Selection Tests
104(1)
Fair Employment Practices and Employment Laws
105(4)
Employment Laws
105(2)
Newsbreak: Sexual Harassment in the Workplace
107(1)
Disparate Treatment and Adverse Impact
107(1)
Newsbreak: Microaggressions Are Like Repeated Pinpricks
108(1)
Increasing Diversity at Work
109(1)
Summary
109(1)
Key Terms
110(1)
Review and Reflect
110(1)
Additional Sources
111(1)
Chapter 6 Performance Appraisal
112(31)
Fair Employment Practices
114(1)
Racial and Gender Bias
114(1)
Age Bias
115(1)
Criteria for Compliance
115(1)
Why Do Performance Appraisals?
115(4)
Validation of Selection Criteria
115(1)
Training Requirements
116(1)
Employee Improvement
116(1)
Pay, Promotion, and Other Personnel Decisions
116(1)
Opposition to Performance Appraisal
116(1)
Labor Unions
116(1)
Employees
117(1)
Newsbreak: Tracking Employees
117(1)
Managers
117(1)
A Big Problem with Performance Appraisal
117(2)
Objective Performance Appraisal Techniques
119(3)
Output Measures
119(1)
Electronic Performance Monitoring
120(2)
Personnel Data
122(1)
Newsbreak: Are You a Keeper?
122(1)
Subjective (Judgmental) Performance Appraisal Techniques
122(6)
Merit Rating Techniques
123(5)
Computerized Adaptive Rating Scale (CARS)
128(1)
Performance Appraisal Methods for Managers
128(3)
Evaluation Techniques
129(1)
Newsbreak: Giving and Getting Performance Feedback
130(1)
360-Degree, or Multisource, Feedback
131(1)
Sources of Bias in Performance Appraisal
131(5)
The Halo Effect
132(1)
Other Sources of Error
132(3)
Newsbreak: Should We Do Away with Performance Assessment? A STOP Debate
135(1)
Ways to Improve Performance Appraisals
136(1)
Training
136(1)
The Postappraisal Interview
137(2)
Offering Feedback
137(1)
Reacting to Criticism
138(1)
Improving Postappraisal Interviews
139(1)
Performance Appraisal: A Poor Rating?
139(1)
A Poor Rating From Managers
139(1)
A Poor Rating From Employees
140(1)
Summary
140(1)
Key Terms
141(1)
Review and Reflect
141(1)
Additional Sources
142(1)
Chapter 7 Training and Development
143(24)
The Scope of Organizational Training
145
A Sample Training Program
145(1)
Training the Future Workforce
146(1)
Training and Fair Employment Practices
147
Goal of Organizational Training Program: Transfer of Training
141(1)
Determining What and Who Needs to Be Trained
141(9)
Needs Assessment
148(1)
Newsbreak: Trends in Training and Development
148(1)
Organizational Analysis
149(1)
Staffing for Organizational Training
150(1)
The Pretraining Environment
150(2)
Individual Differences in Ability
150(1)
Pretraining Expectations
151(1)
Motivation
151(1)
Personality Traits
151(1)
Self-Efficacy
151(1)
How People Learn Psychological Issues
152(2)
Active Practice
152(1)
Massed and Distributed (Spaced) Practice
152(1)
Whole and Part Learning
152(1)
Newsbreak: What to Expect When You're On boarding
153(1)
Retrieval Practice
153(1)
Feedback
154(1)
Types of Training Programs
154(7)
On-the-Job Training
154(1)
Apprenticeship
155(1)
Job Rotation
155(1)
Simulations
155(2)
Videos, Lectures, Conferences, and Meetings
157(1)
Newsbreak: Content Moderators Really Need Training
157(1)
Case Studies
158(1)
Business Games
158(1)
In-Basket Training
159(1)
Role Playing
159(1)
Behavior Modeling
159(1)
Executive Coaching
160(1)
Diversity Training
160(1)
E-training: Computers, Mobile Devices, and Beyond
161(1)
Post-training Environment
161(1)
Career Development and Planning
161(3)
Newsbreak: What's the Fuss About "Soft" Skills?
162(1)
Informal Learning and Self-regulated Learning
163(1)
Evaluating Organizational Training Programs
164(1)
Summary
164(1)
Key Terms
165(1)
Review and Reflect
166(1)
Additional Sources
166(1)
Part III Organizational Psychology 167(72)
Chapter 8 Leadership
168(24)
The Importance of Leadership in Organizations
169(3)
Supervisors, Managers, and Leaders: Different but the Same
169(2)
Newsbreak: Can I Be a Leader If I'm More of an Introvert?
171(1)
What Do Effective Leaders Possess?
172
Power and Influence
172(1)
Newsbreak: Leadership is All in the...Face?
173(1)
Traits and Characteristics
174(1)
Knowledge
175(1)
Appearance
175(1)
Relationships
176
What Do Effective Leaders Do?
171(11)
Consideration and Initiating Structure: Two General Categories of Behavior
177(1)
Leaders Transform Followers
178(2)
Situational Leadership
180(1)
Newsbreak: Abusive Bosses Hurt Everyone Including Themselves
181(1)
New Leadership Research: The Great and the Ugly
182(2)
Modern Positive Leadership: Authentic, Ethical, Servant
182(1)
Abusive Supervision
183(1)
Diversity in Leadership
184(3)
Leader Emergence and Development
187(2)
Newsbreak: Leader Development in College
187(1)
Leader Emergence
188(1)
Leader Development
189(1)
Summary
189(1)
Key Terms
190(1)
Review and Reflect
191(1)
Additional Sources
191(1)
Chapter 9 Motivation, Job Satisfaction, and Job Involvement
192(24)
Content Theories of Motivation
194(5)
Achievement Motivation Theory
194(2)
Needs Hierarchy Theory: A Historical Update
196(1)
Motivator-Hygiene (Two-Factor) Theory
197(1)
Job-Characteristics Theory
198(1)
Process Theories of Motivation
199(4)
Valence-Instrumentality-Expectancy (VIE) Theory
200(1)
Equity Theory
200(1)
Newsbreak: Motivating Time Management
201(1)
Goal-Setting Theory
202(1)
Work Engagement
203(1)
Newsbreak: Is Work Engagement Just Workaholism, Only More Positive?
204(1)
Job Satisfaction: The Quality of life at Work
204(4)
Measurement of Job Satisfaction
204(1)
Influences on Job Satisfaction
205(1)
Outcomes of Job Satisfaction
206(1)
Newsbreak: It's Contagious! Good Moods and Bad Moods at Work
207(1)
Job Involvement
208(1)
Influences on Job Involvement
208(1)
Outcomes of Job Involvement
209(1)
Organizational Commitment
209(3)
Influences on Organizational Commitment
209(2)
Outcomes of Organizational Commitment
211(1)
Newsbreak: Would You Tell Coworker What You Make? Should Your Company?
211(1)
Organizational Justice
212(1)
Types of Organizational Justice
212(1)
The Importance of Organizational Justice
212(1)
Summary
213(1)
Key Terms
214(1)
Review and Reflect
214(1)
Additional Sources
215(1)
Chapter 10 The Organization of the Organization
216(23)
Bureaucratic Organizations of the Past
217(2)
Organizing Work for Autonomy and Flexibility
219(4)
Employee Self-management
219(1)
Self-managing Work Teams
220(1)
Alternative Work Arrangements
221(1)
Newsbreak: Alternative Work Locations
222(1)
Organizational Change
223(2)
Organizational Development
225(1)
Socialization of New Employees
225(3)
Resocialization Due to Job Changes
227(1)
Newsbreak: Can Teams Do Better If They Eat Lunch Together?
227(1)
Organizational Culture
228(2)
Person-Organization Fit
228(1)
Newsbreak: All Work and...Also Play?
229(1)
Teams in Organizations
230(4)
Team Structures That Impact Effectiveness
230(1)
How the Composition of Teams Impacts Effectiveness
231(2)
Team Processes That Impact Effectiveness
233(1)
Newsbreak: Getting to Mars as a Team
234(1)
Summary
234(1)
Key Terms
235(1)
Review and Reflect
235(1)
Additional Sources
236(3)
Part IV Characteristics Of The Workplace 239(76)
Chapter 11 Working Conditions
240(24)
Physical Working Conditions
241(10)
Newsbreak: What We Know About Working Conditions
242(1)
Work Sites
243(1)
Office and Workplace Design
243(2)
Environmental Psychology: Landscaped Offices and Cubicles
245(1)
Lighting
246(1)
Intensity
247(1)
Distribution of Light
247(1)
Glare
247(1)
Natural Light
248(1)
Noise
248(1)
Color
249(1)
Music
249(1)
Newsbreak: The "New" Open Offices-What Works
250(1)
Temperature and Humidity
251(1)
Work Schedules
251(7)
Working Hours
252(1)
Permanent Part-time Employment
253(1)
The Four-day Workweek
253(1)
Flexible Work Schedules
253(1)
Newsbreak: Open Offices-What Does Not Work
254(1)
Rest Breaks and Recovery from Work
255(2)
Shift Work
257(1)
Psychological and Social Issues
258(3)
Boredom
258(1)
Newsbreak: Would You use a Nap Pod at Work? Should You?
259(1)
Physical Fatigue
259(1)
Commuting
260(1)
Summary
261(1)
Key Terms
261(1)
Review and Reflect
262(1)
Additional Sources
262(2)
Chapter 12 Employee Safety and Health Issues
264(24)
The Scope of Work-related Health Problems
266(2)
Understanding Accident Statistics
268(1)
Newsbreak: Can the Building Make You Sick?
268(1)
Causes of Accidents, Illness, and Injury
269(7)
Workplace Factors
269(1)
Hours of Work vs. Shift Work
270(1)
Lighting
270(1)
Temperature
271(1)
Equipment Design
271(1)
Safety Devices
271(1)
Work Pressure
272(1)
Personal Factors
272(1)
Newsbreak: Breathing in Your Work-And Getting Sick
272(1)
Alcohol and Drug Use
273(1)
Health
273(1)
Fatigue
274(1)
Work Experience
274(1)
Job Involvement, Empowerment, and Autonomy
274(1)
Job Insecurity
275(1)
Age
275(1)
Personality Characteristics
275(1)
Accident Proneness
276(4)
Newsbreak: Driving for Work
276(1)
Accident Prevention
276(1)
Accident Reports
276(1)
Redesigning Workplace Conditions
277(1)
Newsbreak: A New Hazard on the Block? Studying Exposure to Nanoparticles
278(1)
Safety Training
279(1)
Safety Climate
279(1)
Workplace Aggression and Violence
280(2)
Types of Workplace Aggression
280(1)
Causes of Workplace Aggression and Violence
281(1)
Ways to Prevent Workplace Aggression and Violence
281(1)
Alcohol and Drug Use in the Workplace
282(2)
The Link Between Alcohol and Drug Use and Accidents
282(1)
Prevention of Alcohol and Drug Use at Work
283(1)
Computer Use and Physical Health Issues
284(2)
Musculoskeletal Pain, Repetitive Strains, Sedentariness, and Eye Strain
284(1)
Preventing Problems from Computers
284(2)
Summary
286(1)
Key Terms
286(1)
Review and Reflect
287(1)
Additional Sources
287(1)
Chapter 1 Stress in the Workplace
288(27)
Occupational Health Psychology
290(2)
Newsbreak: Why You Shouldn't Grind Through that Nasty Virus to Go to Work Sick
291(1)
General Models of the Stress Process
292(1)
A Simple Model of the Stress Process
292(1)
Stressors in the Work Environment
293(4)
Physical Stressors
293(1)
Job-related Stressors
294(2)
Interpersonal Stressors
296(1)
Newsbreak: Do You Really Need that Notification from #whateverthingiscuterightnow While You're at Work?
296(1)
Strains
297(3)
Physiological Strains
297(1)
Psychological Strains
298(1)
Behavioral Strains
299(1)
Job-related Strains
299(1)
Moderators of the Stressor-Strain Relationship
300(4)
Cognitive Appraisal of Stressors
300(1)
Personality Factors
301(1)
Lifestyle Factors
302(1)
Newsbreak: Emotional Labor, Job Control, and Drinking Alcohol After Work
302(1)
Control
303(1)
Social Support
303(1)
Recovery and Sleep
304(2)
Recovery Activities
304(1)
Recovery Experiences
304(1)
When and Where Can We Recover?
305(1)
Sleep and Work and Recovery
305(1)
Work-Family Interaction
306(3)
Outcomes of Conflict and Enhancement
307(1)
Technology and Work-Family Interaction
307(1)
Organizational Support for Work-Family Interaction
308(1)
Burnout
309(1)
Stress Interventions
309(4)
Primary Interventions Target Everyone
310(1)
Secondary Interventions Focus on People at Risk
310(1)
Tertiary Interventions Treat Problems Related to Stress
311(1)
Newsbreak: Employee Health and Wellness: Snacking Smartly, Staying Healthy
312(1)
Summary
313(1)
Key Terms
313(1)
Review and Reflect
313(1)
Additional Sources
314(1)
Part V Engineering Psychology 315(34)
Chapter 14 Engineering Psychology
316(33)
The Development of Engineering Psychology
317(3)
Impetus of Military Needs
318(1)
Design for Ergonomic Needs
319(1)
Newsbreak: Engineering Psychology Is a Hot Career Choice-Seriously
320(1)
Time-and-Motion Study
320(3)
Newsbreak: You May Be Efficient, But Lillian Gilbreth Did It Better
322(1)
Guidelines for Efficient Work
323(1)
Person-Machine Systems
323(3)
Allocating Functions
325(1)
Automation: Reducing the Human Role
326(1)
The Design of Workspaces and Tools
326(3)
Human Anthropometry
329(1)
Displays: Presenting Information
329(9)
Visual Displays
331(1)
Qualitative Visual Displays
332(1)
Check Reading Visual Displays
332(4)
Auditory Displays
336(1)
Newsbreak: Interruptions at Work Aren't Just Annoying-They Add to Your Workload
337(1)
Tactile Displays
338(1)
Controls: Taking Action
338(2)
Guidelines for Controls
338(1)
Combining Related Controls
339(1)
Identification of Controls
339(1)
Placement of Controls
339(1)
Human Factors in Health Care
340(1)
Human Factors in Driving
341(1)
Human Factors and Computers
342(1)
Human Factors and Robots
343(3)
Newsbreak: Robots in Everyday Life
344(2)
Summary
346(1)
Key Terms
347(1)
Review and Reflect
347(1)
Additional Sources
348(1)
Part VI Consumer Psychology 349(31)
Chapter 15 Consumer Psychology
350(30)
The Scope of Consumer Psychology
352(1)
Research Methods in Consumer Psychology
352(7)
Surveys and Public Opinion Polls
353(1)
Newsbreak: That Phone Feels Like Me! Targeted Marketing Using the Big Five Personality Traits
354(1)
Focus Groups
354(1)
Motivation Research
355(1)
Observations of Shopping Behavior
356(1)
Neuromarketing
357(1)
Testing Reactions to Ads
358(1)
Coupon Returns
359(1)
The Nature and Scope of Advertising
359(10)
Consumer Awareness
359(1)
Newsbreak: That "Insert Product/Service" Here Sounds Just Like Me! Yes, You're Already Getting Targeted Ads
359(1)
Product Image
360(1)
Institutional Advertising
361(1)
Informational Advertising
361(1)
Advertising Placement
361(1)
Types of Advertising Appeals
361(1)
Celebrity Endorsements and Social Media Influencers
361(1)
Positive and Negative Emotional Appeals
362(1)
Implied Superiority
363(1)
Trademarks
363(1)
Product Image
364(1)
Product Packaging
365(1)
Newsbreak: You May Not Know the Logo's Details, But It Means Something to You
365(1)
Sex in Ads
366(1)
Effectiveness of Advertising Campaigns
367(1)
Online Advertising
368(1)
Consumer Behavior and Motivation
369
Brand Placement
369(1)
Buying Habits and Brand Loyalty
370(1)
Product Pricing
371(1)
Advertising to Hispanics, Blacks, and Asians
372(2)
Advertising to Children and Teens
374(1)
Advertising to the Over-50 Market
375(1)
Advertising to People with Disabilities
375(1)
Newsbreak: It's a Numbers Game! How Pricing Influences Consumers' Buying Behavior
376(1)
Advertising to the Gay Community
376(1)
Advertising to Muslim Americans
377
Summary
311(67)
Key Terms
378(1)
Review and Reflect
378(1)
Additional Sources
379(1)
Additional References 380(21)
Index 401
Carrie A. Bulger is professor of psychology at Quinnipiac University, where she established a concentration in industrial-organizational psychology for undergraduate psychology majors. She has served on the education and training committees for the Society for Industrial and Organizational Psychology and the Society for Occupational Health Psychology.

Duane P. Schultz is a former professor of psychology at the University of South Florida.

Sydney Ellen Schultz is a writer, editor, and researcher who has developed print and digital publications and teaching materials for publishers, government agencies, schools, and professional associations.
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