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E-grāmata: Public Information Messages: A contrastive genre analysis of state-citizen communication

(Leuphana University of Lüneburg)
  • Formāts: 360 pages
  • Sērija : Pragmatics & Beyond New Series 222
  • Izdošanas datums: 23-Aug-2012
  • Izdevniecība: John Benjamins Publishing Co
  • Valoda: eng
  • ISBN-13: 9789027273406
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Public Information Messages: A contrastive genre analysis of state-citizen communicationPalielināt
  • Formāts: 360 pages
  • Sērija : Pragmatics & Beyond New Series 222
  • Izdošanas datums: 23-Aug-2012
  • Izdevniecība: John Benjamins Publishing Co
  • Valoda: eng
  • ISBN-13: 9789027273406
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Public information messages are an important means of state-citizen communication in today’s societies. Using this genre, citizens are directed to “never ever drink and drive”, to “slow down” and to “learn to say no”. Yet, this book presents the first in-depth analysis of public information messages from a linguistic perspective, and indeed also from a cross-cultural perspective. Specifically, the study, adopting genre analysis, contrasts a corpus of state-run national public information campaigns in Germany and Ireland. A taxonomy of moves is developed inductively and the interactional features of the genre are analysed and related to the context of use. The comprehensive discussion of theoretical and methodological issues, the in-depth analysis and the extensive bibliography make this book of interest to researchers and students in (contrastive) discourse analysis, (cross-cultural) pragmatics, contrastive rhetoric, advertising, social psychology, mass communication and media studies. Copy-writers will also profit from the insights gained, particularly within the context of an increase in Europe-wide public information campaigns.
List of figures
ix
List of tables
xi
List of transcripts
xv
List of abbreviations
xvii
Acknowledgements xix
Chapter 1 Introduction
1(6)
Chapter 2 Genre analysis
7(40)
2.1 Sketching genre
9(1)
2.2 Genre -- the status of communicative purpose
10(6)
2.3 Genres situated in specific context of use
16(1)
2.4 Genre integrity and dynamism
17(5)
2.5 Super genres, genres, sub-genres
22(2)
2.6 Comparing genres across cultures
24(23)
2.6.1 Contrastive genre analysis
26(2)
2.6.2 Culture: Definition and operationalisation
28(4)
2.6.3 Researching social culture: Language use in Germany and Ireland
32(6)
2.6.4 Researching mental culture: Values and beliefs in Germany and Ireland
38(9)
Chapter 3 A genre perspective on public information messages
47(36)
3.1 Characterising public information campaigns
47(22)
3.1.1 Categories of public information messages
59(6)
3.1.2 Characterising the context of use
65(4)
3.2 Public information messages: State of the art
69(14)
3.2.1 A framework for developing public information campaigns
70(2)
3.2.2 A macro-textual perspective
72(11)
Chapter 4 Methodology
83(26)
4.1 Corpus design
84(13)
4.1.1 Balance and contemporaneousness
85(6)
4.1.2 Size
91(6)
4.2 Corpus compilation procedures
97(1)
4.3 Genre analysis: Focus and methods of analysis
98(11)
4.3.1 Determining the categories of analysis
98(5)
4.3.2 Coding moves: Questions of validity
103(4)
4.3.3 Procedures of analysis
107(2)
Chapter 5 Move structure and move register
109(62)
5.1 Capture attention
110(11)
5.2 Give audience details of recent/upcoming changes
121(6)
5.3 Detail strategies for participation
127(4)
5.4 Justify change
131(8)
5.4.1 Claim change is good
131(1)
5.4.2 Detail problematic situation
132(4)
5.4.3 Detail benefits of change
136(3)
5.5 Incite audience participation
139(6)
5.5.1 Underline self-efficacy
139(2)
5.5.2 Underline responsibility to participate
141(1)
5.5.3 Address social behavioural norms
142(2)
5.5.4 Threaten negative consequences
144(1)
5.6 Solicit further action
145(8)
5.6.1 Solicit topic-related action
146(2)
5.6.2 Offer further information/service
148(5)
5.7 Establish credibility
153(13)
5.8 Summary: Move structure and register
166(5)
Chapter 6 Personalising the impersonal: A micro-textual analysis
171(78)
6.1 Analysing the construction of sender-addressee interaction
173(8)
6.2 Addressing the target audience
181(53)
6.2.1 Second person pronominal reference
183(8)
6.2.2 Inclusive we
191(2)
6.2.3 Directives
193(30)
6.2.4 Questions
223(9)
6.2.5 Addressee lexical reference
232(1)
6.2.6 Non-verbal means of identifying the addressee
232(2)
6.3 Constructing a common context
234(10)
6.3.1 Impersonal reference
234(2)
6.3.2 Deictic reference
236(5)
6.3.3 Interpersonal discourse markers and tag questions
241(3)
6.4 Creating sender visibility
244(3)
6.4.1 Reference to the authority responsible for / supporting the campaign
245(1)
6.4.2 Exclusive we
245(2)
6.5 Summary: Constructing personalised interaction
247(2)
Chapter 7 Public information messages: A contrastive focus
249(32)
7.1 A global perspective of analysis
249(15)
7.2 Public information messages across cultures
264(11)
7.3 Public information messages -- "just" advertising?
275(6)
Chapter 8 Conclusion
281(50)
8.1 Summarising the findings
281(2)
8.2 Implications
283(3)
8.3 Directions for future research
286(3)
Bibliography
289(30)
Appendix
319(1)
10.1 Transcription conventions
319(1)
10.2 Communicative moves, sub-moves and strategies in public information messages
320(11)
Person index 331(6)
Subject index 337
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