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Public Relations Cases: International Perspectives 2nd edition [Hardback]

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  • Formāts: Hardback, 192 pages, height x width: 234x156 mm, weight: 540 g, 13 Line drawings, black and white; 52 Halftones, black and white; 65 Illustrations, black and white
  • Izdošanas datums: 16-Jul-2010
  • Izdevniecība: Routledge
  • ISBN-10: 0415773369
  • ISBN-13: 9780415773362
Citas grāmatas par šo tēmu:
Public Relations Cases: International Perspectives 2nd editionPalielināt
  • Formāts: Hardback, 192 pages, height x width: 234x156 mm, weight: 540 g, 13 Line drawings, black and white; 52 Halftones, black and white; 65 Illustrations, black and white
  • Izdošanas datums: 16-Jul-2010
  • Izdevniecība: Routledge
  • ISBN-10: 0415773369
  • ISBN-13: 9780415773362
Citas grāmatas par šo tēmu:
Permanent link: https://www.kriso.lv/db/9780415773362.html
Keywords:
This unique collection of contemporary international public relations case studies gives the reader in-depth insight into effective public relations practice in a range of organizational contexts. The cases demonstrate the breadth of modern public relations practice and the increasing importance and sophistication of this function both in public and private sector organizations.

This second edition of Public Relations Cases builds on the success of the previous edition to offer new insights into the changing face of contemporary public relations and the development of PR and communication strategies. The book also examines:











The use of social media and blogging as a communications medium





The growing importance of corporate social responsibility programmes





Local authority identity change





High profile international charitable fundraising





Sports sponsorship





Property sector PR.

Featuring cases from around the world, including the UK, India, Korea, Demark, Croatia and the US, this book is an invaluable resource for teachers, researchers and students working in public relations, corporate communication and public affairs.

Recenzijas

"Fourteen chapters, presented by Moss (corporate and public affairs, U. of Chester, UK) and Powell (public relations, Manchester Metropolitan U., UK) in this second edition, offer case studies illustrating a variety of public relations practices and issues from a diverse set of countries such as the UK, India, Korea, Denmark, Croatia, and the US. The cases explore the development of public relations and communications strategies in general, and such specific topics as the use of social media and blogging as a communications medium, the growth of corporate social responsibility programs, local authority identity change, high profile international charitable fundraising, sports sponsorship, and property sector public relations." -- ©Feb 2011 Book News Inc.

List of figures
ix
Notes on contributors xi
Introduction 1(4)
Danny Moss
Melanie Powell
Barbara DeSanto
1 Take a look at my giraffe: promoting Chester Zoo
5(12)
Bill Daring
2 Jane's Ride Across America
17(23)
Ryan Bowd
Melanie Powell
3 Kerala, God's Own Country: from backwaters to one of the ten paradises on earth
40(19)
Ganga S. Dhanesh
4 LG Mobile: utilizing the blogosphere to increase buzz and drive positive sentiment of mobile phones
59(17)
Ronnie Brown
5 Enacting corporate citizenship in Korea: Novartis Korea's five-generation families campaign
76(9)
Yunna Rhee
Hyunki Moon
Jeeyoon Lee
6 Taking the time to listen, learn and act: an example of complex international dialogue
85(11)
Peter Osborne
Robbie Huston
7 Setting up an effective press office for a professional body
96(8)
Gerald Chan
8 Managing the evolution of an agency to meet the needs of a digital media environment
104(7)
Rob Brown
9 John Smith's `The People's Franchise': John Smith's People's Race and John Smith's People's Darts
111(10)
Tom Earl
10 Remembering The Few
121(7)
Geoff Simpson
11 When PR meets marketing: on the intraorganizational challenges in the implementation of integrated communication
128(21)
Simon Torp
12 Public relations model of a socially responsible company: case study of Coca-Cola Beverages Hrvatska
149(11)
Majda Tafra-Vlahovic
13 The Bolton brand: place branding as an alternative approach to local authority corporate identity
160(14)
Ronnie Semley
Melanie Powell
14 Chimney Pot Park: when a sales launch event became the news!
174(11)
Lisa Ashurst
Index 185
Danny Moss is Professor of Corporate and Public Affairs at the University of Chester, UK.

Melanie Powell is a Senior Lecturer of Public Relations at Manchester Metropolitan University, UK, and programme leader for the universitys CIPR Diploma.

Barbara DeSanto is Professor and Director of the Communication Program at Maryville University, St. Louis, USA.