The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions take an insider point of view and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches.
Betteke van Ruler is Professor at the University of Amsterdam, The Netherlands. Dejan Vercic is Assistant Professor at the University of Lubljana, Slovenia.
"Larissa A. Grunig and James E. Grunig Foreword Betteke van Ruler and Dejan Vercic Overview of public relations and communication management in Europe Karl Nessmann Austria Luc Pauwels and Baldwin Van Gorp Belgium Klaus Merten Intermezzo: A constructivistic approach to public relations Nenad Brkic and Melika Husic Bosnia-Herzegovina Minka Zlateva Bulgaria Boris Hajoš and Ana Tkalac Croatia Kaja Tampere Estonia Jaakko Lehtonen Finland Susanne Holmström Intermezzo: The reflective paradigm of public relations Valérie Carayol France Günter Bentele and Ivonne Junghänel Germany Prodromos Yannas Greece György Szondi Hungary Francis Xavier Carty Ireland Ryszard Lawniczak Intermezzo: The transitional approach to public relations Tony Muzi Falconi and Renata Kodilja Italy Carmel Bonello Malta Betteke van Ruler The Netherlands Pål Horsle Norway Ryszard Lawniczak Poland Juliana Raupp Intermezzo: Public sphere as central concept of public relations José Viegas Soares and António Marques Mendez Portugal Katerina Tsetsura Russia Milenko D. Djuric Serbia and Montenegro Ivan Žáry Slovakia Dejan Vercic Slovenia Jószef Katus Intermezzo: Civil society and public relations Ma de los Ángeles Moreno Fernandez Spain Bertil Flodin Swed"
Betteke van Ruler is Professor at the University of Amsterdam, The Netherlands.
Dejan Vercic is Assistant Professor at the University of Lubljana, Slovenia.
