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Public Relations Handbook [Hardback]

3.58/5 (26 ratings by Goodreads)
  • Formāts: Hardback, 304 pages, height x width: 234x156 mm, weight: 635 g, 8 Tables, black and white
  • Izdošanas datums: 24-May-2001
  • Izdevniecība: Routledge
  • ISBN-10: 0415213339
  • ISBN-13: 9780415213332
Citas grāmatas par šo tēmu:
Public Relations HandbookPalielināt
  • Formāts: Hardback, 304 pages, height x width: 234x156 mm, weight: 635 g, 8 Tables, black and white
  • Izdošanas datums: 24-May-2001
  • Izdevniecība: Routledge
  • ISBN-10: 0415213339
  • ISBN-13: 9780415213332
Citas grāmatas par šo tēmu:
Permanent link: https://www.kriso.lv/db/9780415213332.html
Keywords:
In this practical text, Alison Theaker successfully combines theoretical and organizational frameworks for studying public relations with examples of how the industry works in practice.



Broad in scope, it traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationships with politics, lobbying organisations and journalism, assesses its professionalism and regulation, and advises on training and entry into the profession. It includes:



* interviews with press officers and PR agents about their working practices

* case studies, examples, press releases and illustrations from a range of campaigns including Daewoo and the NSPCC * specialist chapters on financial public relations, global PR, business ethics, on-line promotion and the challenges of new technology * over twenty illustrations from recent PR campaigns.



In this successful handbook a detailed introduction to the theories and practices of the public relations industry is given.
Notes on contributors vii Preface ix Part I The context of public relations 1(62) What is public relations? 3(10) Johanna Fawkes Public relations and communications 13(11) Johanna Fawkes Public relations, politics and the media 24(11) Ian Somerville Public relations and management 35(17) Anne Gregory Professionalism and regulation 52(11) Part II Strategic public relations 63(56) Corporate communication 65(9) Emma Wood Corporate identity 74(19) Emma Wood Public affairs and issues management 93(14) Business ethics, public relations and corporate social responsibility 107(12) Ian Somerville Part III Stakeholder public relations 119(120) Media relations 121(10) Internal communications 131(16) Corporate community involvement 147(13) An introduction to financial public relations 160(13) Keeley Middleton Public sector public relations 173(13) Consumer public relations 186(13) Business-to-business public relations 199(10) Cause-related marketing 209(9) IT sector public relations 218(21) Jo Chipchase Part IV Shaping the future 239(38) Changing media 241(12) Research and evaluation - PR grows up? 253(12) Future challenges for PR 265(12) Bibliography 277(8) Index 285
Alison Theaker is head of training and education at the Institute of Public Relations and was formerly principal lecturer and course leader in public Relations at Leeds Business School. She is the co-author of Effective Media Relations.