This book presents a unique overview of public relations history, tracing the development of the profession and its practices in a variety of sectors, ranging from politics, education, social movements, corporate communication, and entertainment.
Author Cayce Myers examines the institutional pressures, including financial, legal, and ethical considerations, that have shaped public relations and have led to the parameters in which the practice is executed today, exploring the role underrepresented groups and sectors (both in the U.S. and internationally) played in its formation. The book presents the diversity and nuance of public relations practice while also providing a cohesive narrative that engages readers in the complex development of this influential profession.
Public Relations History
is an excellent resource for upper level undergraduate and graduate courses covering public relations theory, management, and administration; mass communication history; and media history.
| Preface |
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x | |
| Acknowledgments |
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xiii | |
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1 Definitions of Public Relations |
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1 | (14) |
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2 Theories of Public Relations Development |
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15 | (14) |
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3 Political Public Relations |
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29 | (19) |
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4 Propaganda, Public Relations, and Public Opinion |
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48 | (14) |
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5 Public Relations, Propaganda, and Conflict |
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62 | (14) |
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6 Public Relations in Non-Profits, Education, and Religion |
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76 | (15) |
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7 Corporate Public Relations |
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91 | (21) |
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8 Entertainment and the Creation of the PR Professional |
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112 | (11) |
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9 Public Relations Ethics, Organizations, and Credentialing |
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123 | (15) |
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10 The Future of the History of Public Relations |
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138 | (10) |
| Bibliography |
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148 | (14) |
| Index |
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162 | |
Cayce Myers is an Associate Professor and Director of Graduate Studies in the Department of Communication, Virginia Tech, Blacksburg, VA, USA, where he teaches public relations and communication law. He holds a PhD in mass communication from the Henry W. Grady College of Journalism and Mass Communication at the University of Georgia, an LLM focusing on media law from the University of Georgia School of Law, and a JD from Mercer University School of Law. A member of the Public Relations Society of America, Dr. Myers earned his Accreditation in Public Relations (APR) and has served on PRSAs Board of Ethics and Professional Standards (BEPS). He is also a member of the Arthur W. Page Society, and is the Legal Research Editor for the Institute for Public Relations. His research focuses on public relations history and laws that influence public relations practice.
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