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Public Relations: A Managerial Perspective [Hardback]

4.25/5 (4 ratings by Goodreads)
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  • Formāts: Hardback, 512 pages, height x width: 232x186 mm, weight: 1050 g
  • Izdošanas datums: 15-Dec-2011
  • Izdevniecība: SAGE Publications Inc
  • ISBN-10: 0761948562
  • ISBN-13: 9780761948568
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  • Hardback
  • Cena: 232,88 €
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Public Relations: A Managerial PerspectivePalielināt
  • Formāts: Hardback, 512 pages, height x width: 232x186 mm, weight: 1050 g
  • Izdošanas datums: 15-Dec-2011
  • Izdevniecība: SAGE Publications Inc
  • ISBN-10: 0761948562
  • ISBN-13: 9780761948568
Citas grāmatas par šo tēmu:
Permanent link: https://www.kriso.lv/db/9780761948568.html
Keywords:
Taking a managerial perspective, this book explores public relations and its role in the wider organizational world. Contributors explore a variety of contexts in which the relevance of understanding these two interlinking domains is so paramount, such as corporate branding and reputation, government relations and community communications, as well as drawing on experise of legal considerations and ethical awareness. The effective management of public relations is crucial within any organization, but a wider managerial awareness and support of its role is equally critical. Public Relations: A Managerial Perspective offers an original and vital discussion of these challenges for second and third year undergraduate and postgraduate students of public relations, corporate communications and public affairs.

Recenzijas

This is a good, worthwhile book concerning the managerial dimensions of public relations and communication practice. Study of the various chapters will provide knowledge and deepen application of skills in this field. I welcome its inclusion within the arsenal of literature in the public relationsh domain. -Professor Philip J. Kitchen, Brock University, Canada







This new text, with contributions from communications leaders in the UK and the US, is expertly compiled by Danny Moss and Barbar DeSanto. The chapters explore the need for an improved connection between communcations and modern practices of management, strategy and leadership, arguing that communications has failed to make headway in strategic management because practitioners are rarely schooled in management disciplines. -Sally Sykes, Health and Safety Executive, UK

Notes on Contributors ix
Introduction xv
PART ONE FRAMEWORKS AND CONTEXTS
1(142)
1 Public Relations Journey into Management: Building Bridges between Public Relations and Other Managerial Functions
3(20)
Barbara DeSanto
2 A Managerial Perspective of Public Relations: Locating the Function and Analysing the Environmental and Organisational Context
23(34)
Danny Moss
3 Moving from Management to Leadership
57(25)
Barbara DeSanto
4 The Capabilities Needed for the Strategic Management Role
82(29)
Anne Gregory
5 Strategy-Making and Planning in the Communications Context
111(32)
Danny Moss
PART TWO PUBLIC RELATIONS IN PRACTICE: APPLYING FRAMEWORKS AND CONTEXTS
143(250)
6 Corporate Branding and Corporate Reputation
145(22)
Ian Grime
7 Managing Public Affairs and Lobbying: Persuasive Communication in the Policy Sphere
167(26)
Ian Somerville
8 The Strategic Communication Process in Government: A UK Perspective
193(29)
Anne Gregory
9 Business-to-Business Public Relations Agency Practice
222(21)
Renee A. Robinson
10 Financial Public Relations
243(22)
Barbara DeSanto
David Bradin
11 Non-Profit Communication Management
265(15)
David Therkelsen
12 Internal Communication as a Function of Public Relations
280(30)
Michael Board
13 Public Relations Consultancy Practice
310(32)
Jane Tonge
14 A Managerial Perspective of Public Relations: Public Relations and the Internet --- The Impact of the Social Web
342(15)
Rob Brown
15 Strategic Issues Management: The Importance of Reasoning
357(36)
John Arthur
PART THREE PUBLIC RELATIONS AND SPECIALIST CONTEXTS
393(93)
16 Ethics and the Public Relations Management Process
395(27)
Mel Powell
17 Corporate Social Responsibility: Balancing Business and Social Priorities
422(18)
Richard Warren
18 Public Relations and the Law: Managing Your Way through the Maelstrom of Potential Legal Pitfalls
440(27)
Ann Rodriguez
19 Managing Global Public Relations
467(19)
Robert I. Wakefield
Index 486