Introduction Sriramesh, Van Ruler & Zerfass Krishnamurthy Sriramesh, Betteke van Ruler & Ansgar Zerfass One could make a reasonable argument that public relations is an ancient practice (going back millennia) although it has been popularly perceived as a 20th century phenomenon. Scholarship in public relations, however, is more recent in origin with a history of less than four decades. During these formative years, the body of knowledge has expanded signi- cantly, which is laudable. However, there is potential for growth and improvement in many areas of the public relations literature. Over the decades, among other things, public re- tions scholarship has largely remained parochial to specific regions such as the United States, the United Kingdom, Latin America, German speaking Europe, etc. as evidenced in the bibliographic references of many essays in this volume itself where authors predo- nantly cite work from their own regions. This is often necessitated by linguistic differences with only English serving as the universal language that helps permeate knowledge through most regions. Pedagogical and methodological factors also have played a role in the regionalization of the body of knowledge. However, we believe that knowledge flo- ishes most when it is shared across different kinds of barriers. Globalization has made it essential for us to recognize this reality more than ever. This volume tries to bridge the gap and presents theories and concepts from researchers around the world.
Recenzijas
"Den Herausgebern ist es [ ...] gelungen, zukunftsweisende Beiträge der Kommunikationsmanagement- und PR-Forschung und deren nationale sowie internationale Vertreter in einem Band zusammenzuführen, der konzeptionell überzeugt und den derzeitigen nationalen und internationalen Forschungsstand einfängt." www.pr-guide.de, 19.06.2009
Papildus informācija
Major contribution to the trans-national debate on public relations research
Public Relations, Intereffication and Trust.- Public Relations Theory:
The Reconstructive Approach.- The Intereffication Model: Theoretical
Discussions and Empirical Research.- Trust and Credibility Prerequisites
for Communication Management.- Advancements in Communication Management.-
Corporate Communication Revisited: Integrating Business Strategy and
Strategic Communication.- Organization and Communication: An Integrative
Approach to Public Relations and Communication Management.- Organizational
Communication and Public Relations: A Conceptual Framework for a Common
Ground.- The True, the Good and the Beautiful: Reputation Management in the
Media Society.- Internal Communication and Leadership.- Internal
Communication as Management of Trust Relations: A Theoretical Framework.-
Evaluating Strategic Communication: Theoretical and Methodological
Requirements.- Political Public Relations: Research on its Success and its
Influence on German Media Coverage.- Public Relations and Public Diplomacy:
Some Conceptual Explorations.- Communication Management, Organizational
Communication and Public Relations: Developments and Future Directions from a
German Perspective.- European Perspectives in Communication Management.-
Reflection: Legitimising Late Modernity.- Public Relations, Persuasion and
Propaganda: Truth, Knowledge, Spirituality and Mystique.- Public Relations
and Power: How Hard is Soft Power?.- Intangible Assets and Communication.-
Glocalising Public Relations and Crisis Communication: Bridging Gaps of Trust
in Multicultural Societies.- Risks and Crises in Virtual Publicity Can
Publicity Crises Be Prevented by Public Relations in the Cyberspace?.-
Communication Management in Europe Challenges and Opportunities.-
International Challenges for PublicRelations.- Excellence Theory in Public
Relations: Past, Present, and Future.- Rhetorical Perspective and Public
Relations: Meaning Matters.- Reconsidering Strategic Corporate Social
Responsibility: Public Relations and Ethical Engagement of Employees in a
Global Economy.- Linking Stakeholder Relationships and Corporate Reputation:
A Public Relations Framework for Corporate Sustainability.- Situating
Science: Public Relations, Status, and Theoretical Trends.- Globalization and
Public Relations.
Ansgar Zerfass is professor in Communication Management at the University of Leipzig, Germany. He is engaged in various professional organizations and member of the executive board of EUPRERA, the European Public Relations Education and Research Association.
Betteke van Ruler is professor in Communication Science and Communication Management at the University of Amsterdam. She serves as chair of the ICA International Communication Associations Public Relations Division.
Krishnamurthy Sriramesh is one of the leading researchers in public relations worldwide. He has taught at Purdue University, the University of Florida, and Nanyang Technological University, Singapore. He serves on the editorial board of severeal international journals.
