Taking stock of the technological, political, economic, and social trends that exist today, this book extends the discussion to analyze and predict how these trends will affect the public relations and strategic communication industry of the future.
This book is divided into two sections, the first addressing such key topics as artificial intelligence (AI), big data, political polarization, and misinformation, the second looking at key facets of the profession, such as media relations, crisis communication, and measurement and evaluation. Leading researchers in the discipline share their analysis of these topics while also providing theoretically based and practically relevant insights on how the industry must evolve to keep up with, and perhaps anticipate, changes in culture, society, and technology.
This book will be of interest to scholars, industry professionals, and advanced undergraduate and graduate students in public relations and strategic communication.
Taking stock of the technological, political, economic, and social trends that exist today, this book extends the discussion to analyze and predict how they will affect the public relations and strategic communication industry of the future.
Introduction List of Contributors Section 1: Trends shaping the future
of public relations and strategic communication
Chapter 1: Questions of Power
over (and Control of) Social, Political, Economic, and Cultural Dimensions of
Artificial Intelligence in Public Relations and Strategic Communication
Chapter 2: The Growth of Malicious AI: Countering Disinformation and
Deepfakes Amid Mega-Crises
Chapter 3: Responsible AI for Public Relations
Practice: Applying Public Relations Practitioner Perspectives to Ethical
Codes for the Use of Generative Artificial Intelligence
Chapter 4: Devolving
Ethical Standards of 2050: International and Disciplinary Failure
Chapter 5:
Biohacking and Bioethical Considerations for Marketing Communication
Campaigns
Chapter 6: The Next Frontier of DEI: Communication & Neurodiversity
from Now to 2050
Chapter 7: When Big Brother is Listening: Impact of the
Social Credit System on Strategic Communication
Chapter 8: Beyond Big Data:
Striking a Balance
Chapter 9: Behind the Velvet Rope: Influencers and
Creators as the Future Entertainment
Chapter 10: Navigating the Future of
Virtual Influencers: Hijacking Risks
Chapter 11: Consumerism as the Driving
Force of Human Identity in 2050
Chapter 12: Re-engaging the Eclipsed Public
The Challenge for Public Communication and Politics
Chapter 13: Facing the
Rise of Postmodernism: Intelligent Goodwill as a Route toward Reinvigorating
Public Relations in Face of Increasing Dissensus Section 2: The future of
public relations and strategic communication specializations
Chapter 14: The
Future of Public Relations, According to AI
Chapter 15: Crisis Communication
in 2050: Sociopolitical and Technological Trends Shaping Crisis Communication
Chapter 16: Film, Television, and Entertainment Public Relations in 2050:
Establishing a New Normal in the Wake of Streaming, AI, and COVID-19
Chapter
17: Sport Public Relations in 2050
Chapter 18: The Future of Investor
Relations and Financial Communication: AI, ESG, and Shareholder Activism
Chapter 19: Propaganda and Psychological Warfare Aspects in the Strategic
Communication of the 21st Century: European Unions Place in the Global Order
Chapter 20: Media Relations, Journalism, Law and Ethics
Chapter 21:
Measurement and Analytics in 2050: Quantifying Digital and Analog Behaviors
Index
Alexander V. Laskin is a Professor of Advertising and Public Relations at Quinnipiac University, USA.
Karen Freberg is a Professor in Strategic Communications at the University of Louisville, USA.
Biežāk uzdotie jautājumi par e-grāmatām