Offering practical, class-tested instruction in all the writing forms used by the public relations professional, this edition has undergone a major reorganization.
Part One: Writing and PR. Public relations and the writer. Ethical and
legal responsibilities of PR writers. Persuasion. Research for the public
relations writer. Part Two: Writing principles. Writing for clarity and
interest. Simplifying the complex. Grammar, spelling, punctuation. Part
Three: Writing for selected audiences. Memos and letters, reports and
proposals. Backgrounders and position papers. Part Four: Writing for mass
media audiences. New releases for print media. Broadcast writing: news and
features. Writing advertising copy. Crisis communication. Part Five: Writing
for special audiences. Magazine and employee publications. Speeches and
scripts. Newsletters and brochures. Annual, employee and public interest
reports. Appendices.
