Ron Tite brings his expertise to the forefront, challenging conventional ideas about corporate purpose, and looking at why so many organizations get it wrong. With engaging case studies from General Motors to Lego, Tite helps leaders understand, define, and implement purpose in a way that truly drives growth.
Whats the purpose of corporate purpose? It is simpler than you might think.
The days of mission-driven purpose are over. Saving the planet, fostering rights, showing the human side of your companythese are merely table stakes for any business that wants to thrive in a caring world. But when it comes to your organizations purpose, the truth is, it is all about driving growth.
In The Purpose of Purpose, bestselling author and renowned creative advertising director Ron Tite shows how his powerful Think, Do, Say approach can be applied to growthfor individuals, for teams, and for your entire organization. In his warmly contrarian style, Tite challenges conventional thinking about corporate purpose. Using compelling case studies, from General Motors to Lego, Tite helps leaders implement a true and effective purpose. He shows you how to reimagine the strategic heart of your business in a way that will create amazing experiences for your clients, partners, and teams.
Aligning purpose with business strategy is the catalyst for unprecedented growth. Whether you are a leader seeking to inspire your team or a CEO aiming to redefine your organizations direction, this book serves as your roadmap to success.
Papildus informācija
Reimagine corporate purpose as a strategic tool for guiding actions and driving personal, team, and organizational growth.
Author, speaker, producer, and entrepreneur Ron Tite has always blurred the lines between art and commerce. An award-winning writer and creative director, he is the founder of Church+State advertising agency. In demand as a speaker internationally, Ron speaks to leading organizations about leadership, disruption, branding, and creativity. He is the author of Everyone's An Artist - Or At Least They Should Be, and Think Do Say: How to Seize Attention and Build Trust in a Busy Busy World.
