At a time when Russia's political leadership is confronting an increasingly mobilized society, this book helps us understand the communication strategies used by pro-Kremlin groups in their efforts to garner the support of youth for the Putin-centered regime. Capturing Nashi's own 'voices,' this intriguing and detailed analysis of Nashi's self-image and web-based outreach strategies sheds light on the mechanisms of political-patriotic mobilization in semi-authoritarian regimes, as well as on their unintended consequences. -- Valerie Sperling, Professor of Political Science, Clark University