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E-grāmata: Renegotiating Masculinities in European Digital Spheres

Edited by (University of Coimbra, Portugal), Edited by (University of Coimbra, Portugal), Edited by (University of Coimbra, Portugal)
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"This book explores, from a feminist and intersectional perspective, how masculinities have been (re)negotiated in today's European digital sphere. By considering new gender-based European trends and scenarios - for example, #metoo, gender ideology, and cultural backlash - the book addresses masculinities in a time of social, political, economic, and cultural transformations in Europe. Bringing together research focused on online media representations of what it means to be and behave "like a man" in today's Europe, and the way audiences have reacted to those representations, the analysis contributes to a comprehensive reflection on the stereotypes that underlie discourses in online media and how audiences co-opt, confront, criticize, renegotiate, and seek to promote gender alternatives that challenge gender (in)equity. This timely volume will be of interest to all scholars and students of media studies, digital and new media, gender and masculinity, feminism, digital cultures, critical cultural studies,European cultural studies, and sociology"--

This book explores, from a feminist and intersectional perspective, how masculinities have been (re)negotiated in today’s European digital sphere. By considering new gender-based European trends and scenarios – for example, #metoo, gender ideology, and cultural backlash – the book addresses masculinities in a time of social, political, economic, and cultural transformations in Europe.

Bringing together research focused on online media representations of what it means to be and behave “like a man” in today’s Europe, and the way audiences have reacted to those representations, the analysis contributes to a comprehensive reflection on the stereotypes that underlie discourses in online media and how audiences co-opt, confront, criticize, renegotiate, and seek to promote gender alternatives that challenge gender (in)equity.

This timely volume will be of interest to all scholars and students of media studies, digital and new media, gender and masculinity, feminism, digital cultures, critical cultural studies, European cultural studies, and sociology.



This book explores, from a feminist and intersectional perspective, how masculinities have been (re)negotiated in today’s European digital sphere. By considering new gender-based European trends and scenarios, the book addresses masculinities in a time of social, political, economic, and cultural transformations in Europe.

Chapter 1: Masculinities and the digital realm across Europe: exploring
heterogeneity, diversity, and non-linearity

Chapter 2: Contemporary masculinities in Portuguese media: ruptures and
permanence in Gillettes advertising

Chapter 3: (De)constructing masculinities in newsmagazines in the #MeToo era

Chapter 4: Construction of teenage masculinity in Spain through digital media
consumption: video games, male YouTubers, sexist attitudes, and online
communities

Chapter 5: Italian young people and masculinities in the social media

Chapter 6: Men cant handle it: Portuguese youngsters reifying and
contesting masculinities through online media

Chapter 7: Sport, Instagram, and Masculinities: Hybrid and hegemonic traits
amongst hockey-playing men in Sweden

Chapter 8: To conquer and protect: Unpacking the Russian instrumentalization
of gendered rhetoric in digital RT amidst the Russian-Ukraine war

Chapter 9: Whose rage is legible? Mediated misogyny and feminist politics of
emotion

Chapter 10: New horizons for researching masculinities in the new media age
Inźs Amaral is an Associate Professor at the Faculty of Arts and Humanities of the University of Coimbra. PhD in Communication Sciences from the University of Minho, Inźs is a researcher at the Centre for Social Studies. She has developed research on sociability in digital social networks, participation, and social media; gender and media; feminist media studies; masculinities; media and digital literacy; technologies and active aging; audiences; and disinformation.

Rita Basķlio de Simões is an Assistant Professor at the Faculty of Arts and Humanities of the University of Coimbra and a researcher at the Centre for Social Studies. PhD in Communication Sciences, her research interests focus on media and gender, digital sociability, hate speech and violence, critical internet studies, and media regulation.

Sofia José Santos is an Assistant Professor of International Relations at the Faculty of Economics of the University of Coimbra and a Researcher at the Centre for Social Studies. PhD in International Relations, Sofia studies the politics of media representations and media production from a critical and feminist perspective, focusing on international relations; peace, violence, and security studies; masculinities; and technopolitics.