Reputation Management: The Key to Successful Public Relations and Corporate Communication 2nd New edition [Mīkstie vāki]

Must read! - PRWeek



I have over 25 years of experience in PR, but I still constantly seek ways to enhance my skills. When dealing with my firms corporate clients, Reputation Management is a book I continually look to for guidance. -Reviewed in PR Week Career Guide by Kim L. Hunter, founder and president/CEO of Lagrant Communications









Reputation is an organization's most priceless asset, but most firms treat it as something that just happens when you're successful. Reputation Management doesn't preach. It provides you with powerful tools to understand, value, manage, and measure your reputation. While many reputation gurus ignore the importance of ethics, this book gives ethics an up-front chapter of its own. Reading the book, I couldn't help but wonder if Enron and many other firms devastated by scandals would be around today if their caretakers read Reputation Management and took its contents seriously. -Randall Poe, Executive Director, Communications, The Conference Board









Presented in conversational style, this book is a storehouse of state-of-the-art information on a range of topics relevant to public relations. This book also effectively blends scholarly and professional perspectives based on decades of experience at the highest levels of public relations practice. Professors John Doorley and Fred Garcia and their impressive list of contributing authors deserve kudos for offering the invaluable information contained in the book. A must read for advanced undergraduate and graduate students as well as public relations practitioners. -Krishnamurthy Sriramesh, Associate Professor, Nanyang Technological University, Singapore, and winner of the prestigious Pathfinder Award from the Institute for Public Relations