This book offers comprehensive guidance for emerging scholars to explore different knowledge paths. It examines several paradigms based on dominant methodologies and methods to help understand the revolutions in thinking which followed transformative discoveries. The book presents a range of beliefs, values and techniques and helps early career scholars to position their research and facilitate the mapping of their research journey. * Dimitrios Buhalis, Bournemouth University, UK * This is a topical book that fills a gap in the tourism and hospitality literature by providing under one cover theoretical explanations and practical guidelines on how to select and implement a research paradigm. The book is equally valuable to research students, early career scholars and also scholars teaching research methods. * Marianna Sigala, University of South Australia, Australia * Among Polish methodological books there is no publication which as clearly as [ this book] encourages to develop cognitive research curiosity by applying and developing already known paradigms but also by modifying them depending on the socio-cultural context of the research. The foundations are always ontology, epistemology, and methodology, but the researchers own sensitivity cannot be overestimated here. I recommend this book to anyone who is looking for practical applications of paradigms, but the subject of their research cannot be clearly categorized. -- Rozalia Magorzata Ligus, University of Wrocaw, Poland * Kultura i Educakja 2021, No. 4 *
