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Retail Location Planning in an Era of Multi-Channel Growth [Hardback]

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(University of Leeds, UK), (University of Leeds, UK), (University of Leeds, UK)
  • Formāts: Hardback, 258 pages, height x width: 234x156 mm, weight: 640 g, 33 Tables, black and white; 86 Line drawings, black and white; 3 Halftones, black and white; 89 Illustrations, black and white
  • Izdošanas datums: 19-Apr-2017
  • Izdevniecība: Routledge
  • ISBN-10: 1409404072
  • ISBN-13: 9781409404071
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  • Cena: 191,26 €
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Retail Location Planning in an Era of Multi-Channel GrowthPalielināt
  • Formāts: Hardback, 258 pages, height x width: 234x156 mm, weight: 640 g, 33 Tables, black and white; 86 Line drawings, black and white; 3 Halftones, black and white; 89 Illustrations, black and white
  • Izdošanas datums: 19-Apr-2017
  • Izdevniecība: Routledge
  • ISBN-10: 1409404072
  • ISBN-13: 9781409404071
Citas grāmatas par šo tēmu:
Permanent link: https://www.kriso.lv/db/9781409404071.html
Keywords:
The way in which products and services are delivered to consumers, through branches and retail outlets, or more generally through a network of distribution channels, remains fundamentally important for maintaining a competitive advantage for a very wide range of businesses. This is true within domestic markets, but especially so for increasingly global corporations, as shareholder pressure for continued growth drives businesses into ever more widespread geographical markets.

Arguing that more complex markets demand more sophisticated spatial analysis, this book discusses the application of location planning techniques to generate competitive advantage in a variety of business sectors in a changing retail environment. The series of techniques are analysed, from relatively straightforward branch scorecards to sophisticated applications of geographical information systems (GIS), spatial modelling and mathematical optimisation. Also explored are the changing dynamics of the impact of more restrictive planning environments in many countries on how retailers find new locations for growth and respond to changing consumer needs and wants.

The book is essential reading for students and scholars alike working in geography, economics, business management, planning, finance and industry studies.
List of figures
vii
List of tables
x
Acknowledgements xii
1 Introduction
1(6)
2 The dynamics of retail store location
7(27)
3 GIS and models for retail planning and analysis
34(17)
4 Geodemographics and its role in retail marketing and location planning
51(17)
5 Model-based methods for store network planning
68(19)
6 Exploring retail demand: estimation methods and future drivers of change
87(20)
7 Measuring the attractiveness of retail stores or shopping centres
107(19)
8 Network optimisation
126(19)
9 Network reinvention
145(28)
10 E-retailing
173(21)
11 Big data analytics and retail location planning
194(22)
12 Conclusions
216(6)
References 222(18)
Index 240
Mark Birkin is Professor of Spatial Analysis and Policy and Director of the Consumer Data Research Centre (CDRC) at the University of Leeds. His major interests are in simulating social and demographic change within cities and regions, and in understanding the impact of these changes on the need for services like housing, roads and hospitals, using techniques of microsimulation, agent-based modelling and GIS. He has also been involved with many retail-based projects with a number of major blue-chip clients.

Graham Clarke is Professor of Business Geography at the University of Leeds. He has worked extensively in various areas of GIS and applied spatial modelling, focusing on many applications within urban/ social geography. Graham specialises in retail geography and model development in relation to retail store location planning. His major research interests relate to retail location planning in relation to the multi- channel growth strategies of retail organisations.

Martin Clarke is Professor of Geographic Modelling in the School of Geography, University of Leeds, and Deputy Director of the Consumer Data Research Centre. Martins main interests are based around service analysis and planning. From 1990 to 2004 he was Chief Executive of GMAP Ltd, one of the most successful university spin- out companies in the UK that specialised in network planning and location analysis for some of the worlds largest retail corporations.