LoPresti and Zuckerman, psychologists in private practice, provide generalist clinicians with the tools to transform their careers through specialization. They invite readers to match their interests and skills with 70 specialty services in five broad areas, focusing on rewarding, non-managed-care opportunities where demand is high and professional competition is low, and offer suggestions for business planning and marketing. Annotation ©2004 Book News, Inc., Portland, OR (booknews.com) Picking up where other independent practice guides leave off, this unique book provides generalist clinicians with the tools to transform their careers through specialization. Readers are invited to match their interests and skills with over 70 well researched specialty services in five broad areas. The focus is on rewarding, non-managed care opportunities where demand is high and professional competition low. Best of all, the authors have already reviewed the scientific knowledge base and conducted preliminary market research. Overviews of key literature plus valuable suggestions for business planning and marketing are presented here to fire up the imagination and jump start decision making. From helping families and children navigate a range of contemporary concerns, to developing innovative healthcare or business oriented services, to working with underserved populations (and much more!), the book spells out the whats, whys, and how tos of becoming a sought after expert in dozens of ethically and professionally viable specialties.
