The visual constitutes an increasingly significant element of contemporary organization, as post-industrial societies move towards economies founded on creative and knowledge-intensive industries. The visual has thereby entered into almost every aspect of corporate strategy, operations, and communication; reconfiguring basic notions of management practice and introducing new challenges in the study of organizations.
This volume provides a comprehensive insight into the ways in which organizations and their members visualize their identities and practices and how they are viewed by those who are external to organizations, including researchers.
With contributions from leading academics across the world, The Routledge Companion to Visual Organization is a valuable reference source for students and academics interested in disciplines such as film studies, entrepreneurship, marketing, sociology and most importantly, organizational behaviour.
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List of figures List of tables |
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xii | |
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xiii | |
| Acknowledgements |
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xx | |
| Introduction: The visual organization |
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1 | (16) |
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PART I Thinking visually about organization |
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17 | (60) |
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1 Between the visible and the invisible in organizations |
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19 | (14) |
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2 The visual organization: Barthesian perspectives |
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33 | (13) |
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3 The method of juxtaposition: Unfolding the visual turn in organization studies |
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46 | (18) |
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4 The limits of visualization: Ocularcentrism and organization |
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64 | (13) |
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PART II Strategies of visual organization |
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77 | (86) |
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5 Constructing the visual consumer |
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79 | (17) |
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6 Cultural production and consumption of images in the marketplace |
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96 | (20) |
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7 Portraiture and the construction of `charismatic leadership' |
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116 | (14) |
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8 The signs and semiotics of advertising |
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130 | (16) |
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9 Art, artist, and aesthetics for organizational visual strategy |
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146 | (17) |
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Pierre Guillet de Monthoux |
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PART III Visual methodologies and methods |
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163 | (96) |
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10 Methodological ways of seeing and knowing |
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165 | (23) |
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11 Navigating the scattered and fragmented: Visual rhetoric, visual studies, and visual communication |
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188 | (14) |
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12 Using videoethnography to study entrepreneurship |
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202 | (12) |
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13 Ethnographic videography and filmmaking for consumer research |
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214 | (13) |
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14 Drawing as a method of organizational analysis |
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227 | (16) |
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15 Visual sociology and work organization: An historical approach |
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243 | (16) |
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PART IV Visual identities and practices |
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259 | (92) |
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16 Arts-based interventions and organizational development: It's what you don't see |
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261 | (12) |
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17 Towards an understanding of corporate web identity |
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273 | (16) |
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18 Visual workplace identities: Objects, emotion and resistance |
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289 | (17) |
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19 Managing operations and teams visually |
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306 | (16) |
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20 Social media and organizations |
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322 | (13) |
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21 Simulated realities (Or, why boxers and Artificial Intelligence scientists do mostly the same thing) |
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335 | (16) |
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PART V Visual representations of organization |
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351 | (40) |
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22 The organization of within professions |
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353 | (12) |
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23 Visual authenticity and organizational sustainability |
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365 | (14) |
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24 (Seeing) organizing in popular culture: Discipline and method |
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379 | (12) |
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| Index |
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391 | |
Emma Bell is Professor of Management and Organization Studies at Keele Management School, Keele University, UK. Her research is informed by a commitment to understanding cultures and the role of belief systems in management and organization. She also teaches and writes about methods of management research. Her research has been published in journals such as Organization and Human Relations, and she is the author of three books: A Very Short Fairly Interesting and Reasonably Cheap Book About Management Research (2013) with Richard Thorpe; Business Research Methods (2011), with Alan Bryman; and Reading Management and Organization in Film (2008).
Jonathan Schroeder is the William A. Kern Professor of Communications at Rochester Institute of Technology, USA. Prior to this, he was Chair in Marketing at the University of Exeter, UK and has held visiting appointments at a wide range of institutions. He has published widely on branding, communication, identity and visual issues. He is the author of Visual Consumption (Routledge, 2002) and co-editor of Brand Culture (Routledge, 2006). He is editor in chief of Consumption, Markets & Culture and serves on the editorial boards of numerous journals, including, Advertising and Society Review, European Journal of Marketing, Innovative Marketing, Journal of Business Research and Marketing Theory
Samantha Warren is Professor in Management at the University of Essex, UK. She is a leading writer on visual methodologies in organization studies, has co-edited three journal special issues and convened a major international management conference (Standing Conference on Organizational Symbolism) on the theme of Vision. In 2007 she co-founded inVisio: the International Network for Visual Studies in Organizations and has been the recipient of four recent research grants relating to the sensory dimensions of organization and management. Her published research spans subjects as diverse as organizational aesthetics, the iPod, workforce drug-testing, flash-mobbing as a contemporary organizational form and she is currently working on a project to explore the social role of smell in office contexts
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